When I was in Harbin, before preparing to create a gourmet public account, I roughly divided gourmet content into two categories, namely those in restaurants and those in the kitchen.

The target audiences of the two types of content are different. Although they are both food lovers, their demands for food are different. Users who often read restaurant content are often more inclined to eat ready-made food. , taste other people’s craftsmanship; users who often read kitchen content are often more inclined to operate by themselves and let others taste their own craftsmanship.

The different tendencies of the two types of users will lead to different directions of final realization.

For users who often read restaurant-related content, as long as you can recommend a truly delicious restaurant to them, it is the correct operation. As for how much you charge the restaurant before recommending the restaurant to them Money has nothing to do with them, they are only responsible for food. Of course, you can also become a merchant and sell coupons for local restaurants to them.

For users who often read kitchen content, what you can recommend to them should be various cooking utensils and seasonings. As for the promotion fees, how you charge them from the merchants has nothing to do with them. Of course, you can also become your own merchant and sell them semi-finished dishes or hard-to-find dishes, or various kitchen supplies.

I finally chose to publish restaurant content.

Because Harbin’s large and small restaurants are all on the streets, they are very easy to find. As long as we want to cash out, our official account is strong enough, our offer is within the range acceptable to merchants, and our skills in negotiating with merchants are strong enough, cashing out is not a problem.

In addition to being easy to find merchants, this type of content is also easy to obtain. Before recommending a restaurant, go to Dianping and check out the reviews of this group of foodie netizens. If most of the foodie netizens give good reviews, go in and eat. When you eat, don’t just pay attention to what you eat, but also what is delicious and why. Write down all the delicious food in a small notebook in time, and remember to take pictures. After eating and returning home, you quickly organize the materials and publish them, and it's OK.

If you are making kitchen content, it is not that simple. You have to think about the ingredients and then practice them. When you are practicing, you keep patting and patting. Just thinking about it makes you feel bored.

Three or four months after I started posting restaurant-related content, although I only accumulated 5,000 fans, people started leaving messages in the background, asking for promotion.

I followed the contact information they left behind the scenes, found them, and met them at their hotel. Usually I try their signature dishes, and if I think they're OK, I'll discuss what services I can provide and how much I'll quote for this service.

Usually I quoted 2,000 yuan a piece and was responsible for taking photos, copywriting and publishing. They would usually haggle over the price. In the end, I looked a little embarrassed and hesitant, and then I thought about it again, as if I had made a huge price. He looked determined and said, "Just 1,500 for 1,500. Recommending delicious restaurants to fans is also a good deed."