The difficulties of the catering industry are obvious to all. The small shops on the roadside that once carried our memories closed one by one, and those newly opened shops closed after struggling for a few months. Many friends who have worked in the catering industry spit, and now people's tastes change too fast.

Do you still remember the Korean fried chicken restaurant that was popular in the streets a few years ago? At that time, "fried chicken with beer" was definitely the most popular word. Many people went straight to the fried chicken shop after work just to eat fried chicken with friends and spit out all kinds of interesting things at work.

I still remember that when I met the World Cup, some media made a special survey, and the results showed that fried chicken beer was NO.1 in supper. In just three years, this "king of supper" has already been translocated, and now it is the first choice for everyone to take a supper with crayfish.

Similarly, many Korean hot pot restaurants and Korean cheese spareribs have also closed down. Why in just three years, those shops that used to make people wait in line for an hour or two just to have an exotic taste are no longer popular. Until now, there are almost no two or three shops that cook Korean cuisine on the whole street.

The "Korean cuisine" shops in China have declined, and diners are abandoning Korean food, which has almost become a common knowledge in recent years. More people choose to open hot pot restaurants and milk tea shops, and those Korean restaurants that are still open have said that their homes are empty. 1. The influence of Korean dramas is reduced

If other Korean dishes rely on their own tastes to open the market, then Korean fried chicken must enter everyone's sight through Korean dramas. A movie "You from the Stars" pushed Korean fried chicken to the China market, and in an instant, all the streets and alleys were full of fried chicken shops, and all the shops were playing "You from the Stars".

"Korean restrictions" not only affected the film and television, but also affected the food. When the Korean drama no longer had an impact on consumers' lives, people had forgotten what the story of the Korean drama that touched a lot of people in those years. The temptation of fried chicken was not strong, and Korean fried chicken gradually lost its customers. 2, the simplification of Korean food

When it comes to Korean food, what food will pop up in everyone's mind? Kimchi, hot pot, barbecue, fried chicken, Lamian Noodles, hot pot and Lamian Noodles can't be short of kimchi, because the taste comes from kimchi. To tell the truth, these things will get tired of eating a few times, and the products are single, so it is doomed that there is no way to cultivate repeat customers.

Even the most popular milk tea now, milk tea shops should constantly bring forth the old and bring forth the new, and launch fruit teas with different flavors with the seasons. And those Korean food stores mainly focus on kimchi, hot pot, fried chicken and barbecue, and there are no sensational new products. 3. Korean food that is easy to copy

As mentioned above, Korean food is not innovative, and Korean food such as hot pot and Lamian Noodles mainly depends on the taste of kimchi. Therefore, it is not difficult to copy the Korean materials in the store at home. As long as you have a pot at home and buy Korean food packages online, you can restore Korean Lamian Noodles hot pot at home.

The tutorial of Korean fried chicken is now full of recipes on the Internet. If you follow the recipes, you can almost restore the same taste. In fact, those fried chicken shops that opened the whole street at one time also bought the recipe of fried chicken, had a quick training and then opened the shop. The only thing that is more difficult is cheese ribs. After all, ribs are expensive. 4, unhealthy Korean food

After eating Korean food several times, everyone will find that Korean food is really not so healthy. Fried chicken and cheese ribs are high in calories, so they are not suitable for regular eating. Hot pot with kimchi and Lamian Noodles are almost synonymous with unhealthy for most people in China. In an era when everyone is paying attention to health, Korean restaurants are doomed to lose a large part of the market.