"It is no longer profitable to do self-media. There are so many self-media companies. How many people can earn more than 1,000 yuan a month now?" We-media has been "popular" for so many years. It's true. Can’t make money anymore? The answer to this question is probably a slap in the face. Regardless of the profit amount or profit channels, the profit potential of self-media is very large, let alone a monthly income of more than 1,000. I am a self-media person myself. During the operation process, I usually come into contact with many other self-media people through business cooperation. Some are just starting out, some are on the right track, and there are also very successful self-media people. The threshold for doing self-media is very low. Like official accounts, Weibo, and Zhihu, anyone can do it if they want to as long as they have a mobile phone. But whether you can make a profit depends on whether you understand the ways and means of making money from self-media. In fact, I was very nervous when I first planned to start a self-media business. After all, this industry is highly competitive and continues to expand explosively. How can I make people want to read my content? I have no literary talent, so why should I make people want to read my content? Everyone is convinced. Until now, not only has it gained tens of thousands of fans on Weibo, Zhihu and other platforms, but it has also established its own brand and brought in good income through operations. Looking back now, I realize that most of these worries were unnecessary. Writing ability is not the key to profitability. Understanding the profit model, outputting content in a targeted manner, and investing in the correct profit channels are also very important keys. Nowadays, the profit models and channels of self-media increase every once in a while. If you want to understand these patterns, you must first understand self-media. We-media is a way for ordinary people to share their own things and news after being enhanced by digital technology. In short, it is a carrier for citizens to publish events they have seen and heard with their own eyes, such as blogs, Weibo, WeChat, forums, etc. After that, we will discuss its profit model and how to make money in this way. In this article, I will talk about the following 6 common profit models that I have summarized: Writing traffic income: Rewarded advertisements obtained from writing on self-media platforms Income from cooperation: Obtain advertising revenue from renting out advertising spaces. Income from paid services: Income from providing services to fans. Income from product distribution: Income from sharing from helping other product sales. Product sales income: Directly selling products on self-media platforms. Income from writing tips: Fans give Income from article tipping 1. Income from writing traffic: Rewards for writing on self-media platforms. Nowadays, there are many media platforms, such as Toutiao, Yidianxun, Baijiahao, etc., which mainly focus on earning traffic. These platforms will be widely They collect various articles that can bring traffic and users to their platform, and they will pay you corresponding fees based on the revenue these articles bring. To post articles on these traffic platforms, you only need to create an account in these self-media platforms. After logging in, you can edit the original graphic information or video information you want to publish in the background. Once released, all reading and playback records will be recorded, and each platform will convert these records into the remuneration you deserve according to their rules. What you earn by getting traffic through writing is actually advertising fees. As long as the content you write is read by users, and then users also read the platform advertisements behind your articles. For example, if you view 10 yuan, you and the platform will be divided 28%. 2 yuan, it is 8 yuan. Taking Toutiao as an example, you only need to log in to the "Toutiao account", edit the videos, articles, photo albums, etc. you want to publish in Toutiao in the background, and then publish them on the Toutiao platform, and Toutiao will Earn corresponding income for you based on the reading volume and video playback volume of the content you publish (in Toutiao today, video playback income is approximately: 0.37 yuan/thousand times, and reading ad display income is approximately: 1.24 yuan/thousand times). The same is true in WeChat. You need to activate the advertiser function in the official account platform (you need to follow more than 8,000 fans), and then set the label of your official account, which is your industry attribute/fan attribute, such as current affairs hot spots, technology Internet, Workplace, financial management, etc. Choosing more relevant tags will help increase the click-through rate of your ad space, and the more likely it is to bring in more revenue. These ads can be placed in your articles in different forms, such as tail ads, interstitial ads, etc. . As long as your article views increase, the WeChat platform will reward you more. Where ads can be displayed: Most advertisers will choose ads at the bottom, which will not easily affect the reading experience. These advertisements can recommend official accounts or promote products. 2. Income from advertising cooperation: Obtaining advertising revenue from renting advertising space simply means letting others advertise their products on your media platform, increasing exposure, and attracting customers for their products on your platform. This profit model is the most common on WeChat official accounts. There are two types of "advertising spots" on WeChat: soft article slots: you can choose to directly repost your partner's articles on your official account platform, or you can choose to write them yourself. Article and "embed" the other party's product advertisement into your article, as a soft advertisement rather than a hard advertisement, bringing him traffic and potential purchasing users, and the other party will pay you based on the number of reads of the article. We also often see that some official accounts will provide users with exclusive discount codes. In fact, once the user uses your discount code to purchase the other party's products, the other party also needs to pay a corresponding proportion of the amount paid by the customer as a share to you.

Tail advertising space: The partner will negotiate the price of advertising with you based on the number of fans of your official account, number of article reads, etc. After reaching cooperation and paying, you will place their ads at the end of your WeChat articles to provide them with Increase the exposure of your brand, like this: In my opinion, renting out soft advertising is highly profitable and has obvious effects. Soft advertising is especially suitable for growing brands and products. Through articles, users’ interest in products can be increased to promote Buy. Different from the soft text position, the tail advertising space is more suitable for mature brands, just like the Shiseido advertisement above. It is very likely that after users read the article and see this advertisement, they will think: It has been a long time since I bought a Shiseido product. There is a new product on Chinese Valentine's Day, so what? Click in and take a look. What if you have a lot of fans on your public account and want to receive ads, but don’t know where to find customers? Here I recommend two platforms: Xin Bang: This is a relatively large entrance to receive orders. After landing on the page, you can enter "You can make money with new listings". After binding your official account, you can take orders for advertising. The new list will recommend ads to you based on the reading volume of your official account, the number of fans, etc. You only need to select the ads you are willing to promote in this background and grab the order. Weibao: An assistant for managing public accounts. Its main function is the WeChat editor, but advertisers can also connect with advertising promotions on it. It also accepts orders freely, and you can also choose where the advertisement appears in the article. 3. Income from paid services: Provide services to fans to gain income. In life, when decorating a house, sellers will always propose some packages, such as adding 5,000 yuan to extend the free painting period for 3 years, adding 2,000 yuan to get 15 free cleaning services, etc. Paid service. On media platforms, paid services are also very common and can be divided into three types: paid knowledge, community services, and consulting services. Paying for knowledge is to turn your knowledge into products or services to achieve commercial value. The money users pay to obtain your knowledge is just like you spend money to buy books, but it is digitalized. Here I recommend 3 such platforms : Qianchao: A free live broadcast tool based on WeChat that can broadcast live or recorded videos, voices, graphics, etc., allowing paying users to have a better experience and be willing to make their next purchase. Banli Private School has used "Qianliao" to teach our paid students before. Because Qianliao can record and broadcast videos, students can choose their own free time to study, and the recorded courses are also permanently valid. Xiaoetong: A technical service provider that focuses on content payment. It can build a store with your own knowledge for you. It is very practical for media platforms that provide online education. Moreover, this platform can also help with content distribution and spread knowledge more widely. wide. Lizhi Micro Class: WeChat’s micro class platform can synchronize live broadcast of PPT voice, record audio and video, and assist in the distribution of courses. If you are paying for knowledge, you can choose to launch your own knowledge content and online courses on these three platforms, so that users can pay for your knowledge. Public accounts like "Ten O'clock Classroom" use Xiaoetong to create paid classes: community service. Simply put, community service means that after users pay and become paid users (members), they can gather in a community and It is a WeChat group, and you can also set up other groups to allow users to enjoy the purchased services. So, how to manage and build these communities, I have two recommendations: if paying users need to check in every day, the administrator can pull them into a WeChat group and manage the community. You can create a check-in circle to manage as a class, publish tasks every day, and allow members to check in. You can also manage the backend to view the number of people checking in daily, the number of people who have completed homework, class rankings, etc. I have seen many WeChat study groups, such as developing a good habit in 21 days, daily oral English, and daily fitness. The administrators manage the community through Whale Check-in or other software with similar functions. Knowledge Planet: In August 2016, it launched a community payment tool that allows operators to create planets and better manage their own communities, making up for the user pain points that WeChat groups and QQ groups cannot satisfy. Compared with Qianliao and Lizhi, Micro-classes and Knowledge Planet provide a forum for communication among fans, which can stimulate fans’ interest. For example, Liu Run, the founder of Runmi Consulting, has established a paid community on Knowledge Planet, where he shares his business views and comments on hot business phenomena. Fans can also interact and learn from the big names in the planet. Currently, 6K+ users have purchased and joined the planet. As long as the content is good enough, there will always be people who will appreciate it and buy it. Consulting services: Many media platforms will launch consulting gift packages, some of which provide one-on-one online services, and some of which add WeChat to promptly contact and solve problems. Users with such needs will naturally choose to purchase these consulting services. For example, some study abroad agency websites will offer online paid services: 1-to-1 IELTS speaking test consultation, visa online simulation consultation and other services. After paying, users can purchase the time of these professionals and serve them. Here are two platforms to recommend: Zhihu: It is more convenient to use. As long as you have enough fans and traffic, you can start "paid consultation" on Zhihu ”, you are welcome to pay directly to ask questions to you, and you will answer them. Experts: A platform for sharing knowledge and skills. If you encounter problems in any field or have personalized service needs, you can find experts through "Experts" to solve problems and even have one-on-one interviews. , you can choose "Become an expert" and open your consulting services after registration.

Experts in many fields have launched consulting services on "In the Line". Consulting fees are billed on a one-time basis. If your abilities and knowledge are convincing enough, one-on-one consultation not only saves time, but also makes you more direct. It is also more convenient to solve problems and earn income this way. As shown in the picture below, Zou Xin is a time management practice expert, writer, and former product manager. He registered as an expert on "Zai Xing" and provides paid services for users who want to learn how to plan time and make annual plans. consultation service. 4. Product distribution income: income sharing from helping the sales of other products. Product cooperative distribution means that you negotiate cooperation with others, let others move the products to your platform, and use your platform to expose the product to more people. The exposure of the product The higher the popularity, the higher the number of buyers, and the greater the share your partner will pay you. If you negotiate a cooperation with others and help them expand their sales channels, once a user purchases a product using the exclusive website, exclusive coupons, and exclusive discount codes you provide, the seller will give you a percentage of the customer's order amount. Pay share. Suppose you launch a product of your partner on your platform with a unit price of 1,500 yuan. The other party promises that if your advertisement can attract users to use your exclusive shopping address to purchase the product, you will receive 10% of the user's payment amount. Then If 50 users purchase it, you can easily earn 7,500 yuan. So, first of all, you need to screen the products you want to cooperate with and determine whether it is suitable for launching on your platform and whether it meets the positioning of your users. If a platform that provides new media online courses suddenly advertises beauty products, It is difficult to understand. Naturally, these users will not buy this product, so distribution will not exist. But if the recommendation is a new media tool, it is different. Your users are likely to buy the product. You You can earn a share of the distribution. Then, choose a way to promote the cooperative products. In the official account, you can use a soft article to recommend the entire article, or you can put a sentence at the end of the article to provide your exclusive purchase channel. You can also put it in the menu bar of the official account for convenience. User view. On the web page, you can directly make a poster and put it in the carousel on the homepage of your platform, or like some platforms that simply recommend good products, you can directly put this product in the top few of the praise rankings. I also recommend two platforms for distribution: Xinbang: There is a content distribution module in "Xinbang Youearn". You can select the products you want to promote according to different categories in the distribution market, such as some courses with a unit price of 99 yuan. The commission can reach 65 yuan, which means that if you sell a course for them, you will get 65 yuan. Lizhi Micro Class: In fact, basically all online classes have a distribution market. We can find a course on Lizhi Micro Class and search for the course name on WeChat, and we will find that many public accounts have recommended this course. In fact, this is the distribution of this course. Of course, if your platform becomes bigger, people will naturally discover your platform and take the initiative to contact you for cooperation in distribution. There are many self-media income methods on YouTube. For example, for a well-known beauty blogger, if her traffic is large enough, many manufacturers will send her products for her to promote, and these bloggers will post them on her website. It is mentioned in the video information column, like this: Once a customer purchases a product using these exclusive discount codes, these bloggers will receive a corresponding proportion of commission. Therefore, if your traffic is large enough, distribution is undoubtedly the most labor-saving way to make money from self-media. 5. Product sales revenue: Selling products directly on self-media platforms is actually selling goods directly, without going through a third party or a third party, but directly selling products on self-media platforms to gain profits. This is also very common. Because this kind of sales does not go through the hands of others, the income from selling products in this way is 100% yours. You do not need to pay for advertising, distribution channels, or sharing from cooperative merchants. This is The sales method that gets you the most money per transaction. I think direct sales can also be divided into two types: physical product sales: selling physical products, such as clothing, food, cosmetics, etc. Virtual product sales: selling virtual products, such as event tickets, online memberships, electronic exchange coupons and other physical product sales. It takes a period of time to complete the sales of physical products. You need to continue to operate on your media platform, especially in On Weibo and WeChat, you should constantly update product information, product reviews from people who have used the product, and expose the product from time to time to make users interested in your product and arouse their desire to buy. Many Internet celebrities on Weibo run Taobao stores. They will publish new store information directly on Weibo, such as detailed pictures of clothing and accessories, evaluation experiences of their own snacks, etc. Some people will also wear photos from their stores. When new clothes are about to be released, I take travel photos to arouse fans' desire to buy. Anyway, it is self-advertising to increase exposure and let more people buy the product after viewing it. There are also many beauty public accounts on WeChat, some of which create their own brands and sell lipstick, eyebrow pencil and other beauty products directly in the public account. Users can easily buy these products, and these are physical goods that can be taken away Income, such as "Aromonde", is a public account that sells goods directly. Virtual Goods Sales In addition to physical goods, virtual goods are also sold everywhere. As the name suggests, virtual goods are goods that you cannot "touch" in your hands. For example, electronic tickets and admission tickets for concerts, membership redemption codes for some websites or tools, and the most common ones should be the sales of online courses.

Virtual goods such as tickets and tickets are suitable for products and brands with a certain fan base. You need to first determine the content and theme of the event based on the needs of users, select the event location, find partners, then decide on ticket prices and participation quotas, and then you have to promote it online and offline simultaneously. Every step is very laborious. Our common "meetings" include book clubs, offline exchanges about film and television dramas, food sharing meetings, etc. New media also has them. All events sell electronic tickets online. "Event Line" can realize this function. You only need to initiate an event in the event row and then add ticket information. The upcoming Alibaba 2018 Hangzhou Yunqi Conference has ticketing information online in the "Event Line". Friends who are interested in these will purchase electronic tickets here to participate in the event. Paying for membership is also a virtual commodity. After purchasing membership services, paying users can enjoy more high-quality content and more convenient services. No one doesn’t like to be given preferential treatment. If your product has loyal fans, then the annual membership fee can also bring you a lot of profits. Most of these social services in self-media platforms are implemented on educational products with a certain fan base, such as "Open English". Compared with free members, paying members can get more services, including joining Member-exclusive learning WeChat group creates a better learning environment for paying users, publishes more learning resources and answers questions in the community. Whether it is physical goods or virtual goods, a platform needs to be built for users to shop. I recommend two platforms: Weidian: This is a software that everyone is familiar with. It is a software that helps sellers open stores on mobile phones. They sell more physical goods. commodity. For example: Youzan: Now there are not only public accounts but also mini programs, operators can more conveniently view and manage their own back-end sales data. The important thing is that it has a variety of marketing functions and can achieve multi-channel marketing. For example, "OpenLanguage" uses "Youzan" to open a store in the WeChat public account to allow users to purchase memberships: 6. Income from writing rewards: Income from fans' tips for articles. In recent years, there has been an emphasis on originality and infringement, allowing knowledge to be paid for. Gaining importance. Some users need to pay to see your content, and some users can reward your content after reading it to encourage you to continue to produce works. WeChat’s Knowledge Planet and article appreciation, Weibo’s paid Q&A, Zhihu’s Live, etc. are all safeguarding knowledge rights. If you want users to pay for your knowledge, you can choose to join Knowledge Planet, set an "entry fee", and let users who want to view the content pay first. You can also activate the original appreciation function of the WeChat public account (the premise is that original protection must be enabled and originality must be maintained for a period of time), so that users can reward articles after reading them. However, the benefits brought by the tipping function are uncertain. The appreciation at the end of the official account mainly depends on the user's recognition and gratitude for the content you post.

If you want to earn a little pocket money through writing rewards, you only need to enable this function on each platform! In short,