Let's take a look at how to name an individual from a media brand.

How to name a self-media brand

11 and name it according to the marketing target

As a self-media brand, it will definitely have its own marketing target and audience. Naming the brand according to them can directly highlight the audience and attract the target users. Such as single dog, Operation Miao, the most beautiful pregnant mother, life aesthetician, etc., are not only pleasant to hear, but also very targeted.

12. Give a name with an organization label

Everyone likes things with big brands, which seems to be more secure. Therefore, when naming individuals from media brands, you can name them as community organizations, which will give people a sense of community. This kind of name is also better. It can be named according to the characteristics of the media and the labels of the community such as faction, society, society and circle. Such as: action school, explosive party, small circle, etc.

13, the name should show individual style

If you want to have a good brand name, you must have a distinctive style, reflecting the differences with other people's names. Such a name with a unique personality style can be a word, a phrase or a sentence. Such names as early, she floating in the rivers and lakes, a good girl radiant, a woman with a fragrant soul, etc., are all very personal.

14. Name the brand business with personal nicknames

This method means that you should name your self-media brand according to its business or what you want others to know, and match it with personal nicknames. For example, a self-media brand engaged in cosmetics-related industries can be named makeup artist MK. This kind of name is very good, such as food designer Howl, takeaway brother Azu, courier Xiaowu and so on.

15. Incorporate selection, complete collection, etc. into the name

This is a clever method of naming, which gives people an intuitive feeling that the brand has a lot of content and is attractive. Its basic naming method format is industry content+selection or encyclopedia, such as cold joke selection, gif selection, Weibo funny encyclopedia, flower cultivation encyclopedia and so on.

16. Naming from the perspective of learning and training

Many people want to learn something from the media, so it will be very attractive to grasp people's psychology and make the names from the media full of learning directionality. The format can be called Teacher xx and Class xx, such as Teacher Kun Long, Playing English with Daxiong, Charging Bao in the workplace, Shantou Business School, etc.

Basic requirements for individuals to name media brands

First, the names should be novel and unique.

Personal self-media names must be novel and unconventional, so as to avoid being identical with other self-media names. Only in this way can we quickly grasp consumers' vision, arouse consumers' interest, attract them to pay attention to themselves, and deepen the public's impression of self-media. This is very helpful for communication.

second, the name should be loud and catchy.

Although self-media is more of a visual experience, it is better for individuals to read and sound the names from the media, and catchy, loud and rhythmic names will be more attractive and have stronger communication power. If the name is awkward and the sense of rhythm is not strong, no, it is not conducive to communication.

third, the name should be concise and beautiful.

Personal media names should be concise, and brand names that are easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some media like to use complicated words as names, so that readers not only can't recognize them, but also can't pronounce them, which naturally won't make people feel good, so try to avoid them.

Personal media brand name case

Kangmei private kitchen

The main communication content of the brand is cooking, and the words Kang and Mei are words that are more in line with the characteristics of the food industry, representing health and deliciousness, which are also the two points that people pay most attention to when eating food, and the word private house shows its uniqueness.

mango gossip

mainly tells some wonderful things. The direct use of the word gossip is obvious and attractive, because most people are a little strange and curious, and borrowing mango is very vivid and delicious.

Reading at ten o'clock

Ten o'clock means that the brand will regularly release some reading-related things, which will easily make the audience form good habits and accept the experience better. Ten o'clock in the evening is the time when people like to play mobile phones. This point pushes information, and people are more likely to click it.

mobile phone observer

The mobile phone industry is quite popular now, and there are many things related to mobile phones from offline to online. Too many things are very complicated, and it is difficult for people to distinguish them. The name skillfully uses the word observer, giving people a very professional feeling.

Beauty Collection

The name is concise and direct, with accurate positioning. The word beauty is suitable for women at first sight, and most women like makeup, so the name is very attractive. The use of the word Daquan gives people a rich feeling, which means that all kinds of beauty techniques are available.