Competing for the layout of the Internet of Things smart home has become the main battlefield.
Since 2009, countries all over the world have launched policies related to the Internet of Things based on their own countries, which is also regarded as the fourth scientific and technological revolution, and the concept has exploded on a global scale. Among them, 20 10 began to pay attention to the new industry of internet of things. In the past few years, especially in 20 14, major technology companies have set foot in the field of internet of things, indicating that the industry has gradually changed from concept to landing and developed rapidly. Its smart home is the focus of the giants' struggle, and it has become the main battlefield for the giants to compete for hegemony. In addition, during this period, many innovative entrepreneurs have emerged in this field, just like a train, both technology giants and innovative entrepreneurs are scrambling to get on.
With the development of information technology, it gradually extends from the Internet and mobile Internet to the Internet of Things. No matter scientific and technological enterprises, traditional enterprises or governments all over the world, they are full of various expectations for the Internet of Things. Google acquired Nest for $3.2 billion that year, which was regarded as undertaking Google's dream of Internet of Things. However, the reality is cruel, and this huge acquisition failed to bring practical results to Google in the field of smart home. Samsung also acquired the SmartThings smart home platform on 20 14, and used the SmartThings platform to deepen ecological construction, but this year its platform also appeared silent. Apple also released HomeKit smart home platform to the market in 20 14, but in the past two years, Apple has not achieved good results in the field of smart home.
As the world's three major technology giants, it is a model of global technology industry in the era of Internet and mobile Internet. Facing the brand-new field of Internet of Things, we are also actively building a new pattern of smart home. Although the mature and feasible business model has not been formed after years of exploration in the field of Internet of Things, it has laid the foundation for the industry after years of exploration. After Amazon, Google also launched the Google Home smart speaker. It is hard to say that an intelligent hardware can gather upstream and downstream industrial resources through speakers.
The Rise of China: The Internet of Things companies of Google and Microsoft will be born.
Because there is no mature business model in the field of Internet of Things, in the view of Yang, a veteran of the Internet of Things, even the technology giants that dominate the world in the Internet field have not found large-scale applications that benefit the people. So, can China enterprises find a breakthrough in the Internet of Things market? In the absence of a mature business model and a successful template to learn from, all enterprises involved in the field of Internet of Things in China are making continuous progress through trial and error. Yang further pointed out that with the rise of China's economy, it will also lead the world in the field of Internet of Things, and keep pace with the development of the United States, especially in cutting-edge technologies such as cloud computing, big data and artificial intelligence. With the rise of China in the global Internet of Things field, China enterprises will have the opportunity to create Google and Microsoft-level Internet of Things companies.
In the huge industrial chain of the Internet of Things, before the large-scale deployment, the power of exploration comes from the self-understanding of the industry and users. I have always held a view that in the smart home industry, the giants in the home appliance industry seem to know the needs of users better than technology companies. For example, Haier laid out the field of smart home, built the world's first fully interactive, fully personalized and fully open intelligent life platform, and became the largest platform-level company in the Internet of Things era.
Haier builds ecology to promote smart families to become industry leaders.
It is understood that Haier U+ Smart Life Platform aims at leading smart families in the Internet of Things era, starting with opening up and promoting the networking of household appliances, precipitating user groups through honest interaction, and building an ecosystem around smart scenes through interactive sharing of Internet of Things linkers and networking, driven by creating a win-win situation, enabling participants, products and production, resources and data to achieve cross-border cooperation and form an ecological value network of value sharing.
Tracing back to the development of Haier U+, the author found that it can be traced back to 1999, when Microsoft put forward the "Venus Project". Haier is one of the earliest enterprises in China to respond to this plan, and tries to build smart home devices by putting home PC hosts into household appliances. At this point, Haier smart home project has been established. Haier was founded in 2065438+ after more than ten years of active layout in the field of smart home appliances and smart homes. The launch of Haier U+ platform not only represents the transformation from making products to making platforms in the field of smart home, but also sets a good example in the industry and creates the world's first complete ecological platform. So far, Apple released HomeKit smart home platform in June 20 14, and Samsung acquired SmartThings smart home platform in August 20 14.
On March 20 15, Haier youjia APP was officially launched. This is the smart home ecological portal created by Haier for the U+ open platform, and it is also the world's first family-centered one-stop O2O service APP launched by the U+ platform. Take the lead in realizing the interconnection of cross-brand and cross-industry products or services, break the boundary, and realize the interconnection of users, ecology and Internet devices with a unified account system, which has made the layout and successful landing of Haier's smart life ecosystem.
On March 8 this year, Haier's U+ platform was upgraded, the Smart Life 2.0 strategy was launched, and the U+ Smart Life Brain was officially released, leading the industry into the era of artificial intelligence and leading the development of smart home industry. In addition to continuously improving the strength of its own platform, Haier U+ also actively promotes the healthy development of the entire industry. On September 9th, under the guidance of the Ministry of Industry and Information Technology, Haier, as the initiator, promoted the establishment of the China Smart Life Industry Alliance, which solved the problems in the development of the industry and comprehensively promoted the comprehensive landing of the smart life industry chain. At the same time, on the international stage, China enterprises, led by the home appliance giant Haier Kangqi, actively voiced their voices on the international stage to seize the right to speak internationally. In this year, the Internet of Things standards organization Open Connection Foundation (OCF) and AllSeenAlliance announced their formal merger, thus becoming the largest standards organization in the Internet of Things industry in the world. Haier is the only China enterprise that has become a member of the OCF board of directors.
For the industry, Haier U+ Smart Life Platform breaks down industry barriers, establishes a unified smart home interconnection standard, realizes interconnection between different products and brands, avoids the emergence of information islands, and accelerates the rapid popularization of smart home industry.
For the partners staying in the U+ platform, Haier has further improved the open source ecology of global smart home software and hardware developers from the introduction of ecological resources to sharing. Relying on Haier Group's related products, technologies, brands, supply chains, funds and channels, we will build an open platform for the supply of enterprises in the whole ecological chain. By joining the U+ open platform, all kinds of partners will gain their own commercial interests and truly achieve mutual benefit and win-win results.
For consumers, with the continuous use of U+ smart life brain by users, it will become more and more familiar with users' habits, and the knowledge base will be constantly updated and expanded. No matter from the technical level or the content level, U+ smart life brain is a key link to help users realize smart life. Of course, this is mainly due to the support of artificial intelligence technology and big data platform. Haier U+ Smart Life Brain creatively endows home appliances with the ability of "thinking and decision-making", leading the smart home to develop from the control stage to the new stage of natural interaction. The five ecological circles of kitchen food, bathroom care, life, entertainment and security created by Haier also provide users with a closed-loop smart home ecological experience.
With the increasing popularity of home intelligence and the gradual maturity of the ecosystem, the industry has developed rapidly. Some people may think that the Internet of Things is still a concept of the future. As the first brand of large household appliances in the world, Haier is committed to promoting smart homes into hundreds of millions of families around the world. Its U+ platform allows different devices to be interconnected. If you like, you can build a smart home based on Haier U+ platform. The Internet of Things is no longer the future, but it is already around us. Haier is not only trying to promote the landing of smart home, but also leading the development of smart home industry. Together with the enterprises that have settled in the U+ open ecosystem, it has laid the foundation for users to build smart homes and opened up a new smart life for users.
The author is Yang, the founder of the sensor Internet of Things (a celebrity in science and technology and an authority on the Internet of Things), who has long been concerned about cutting-edge technology industries such as the Internet of Things, smart homes, wearable smart devices, robots and artificial intelligence.