crayfish are particularly popular in summer, I think, not because of what can be taken out and put on the table, but because the target consumers who like crayfish are just the ones who are most willing to spend money on eating them, especially those women who eat food. They have become the most important force driving the crayfish economy. Many men go to lobster shops not because they like crayfish, but because they like the woman who eats crayfish.