Here are some reference materials for you: Ten Brilliant Marketing Techniques Shift Marketing Shanghai Industrial Sewing Machine Co., Ltd.’s traditional product, sewing machine needles, is difficult to maintain due to its high cost.

It was decided to transfer the company's sewing machines that were difficult to produce in Shanghai to the mainland where production costs are low to establish a production base.

In this way, the production cost of a pack of needles is reduced to 0.3 yuan, which greatly enhances market competitiveness and regains the lost market.

Limited edition marketing: A Japanese automobile company launched a new car called "Fajia Road" with classic style and unique style, which is very popular.

Instead of desperately increasing production and expanding scale, the company publicly announced that it would only produce 20,000 vehicles per year for limited sales. As a result, orders surged to more than 300,000 vehicles.

For the sake of fairness, the company conducts a lottery for all orderers, and the winner will be the lucky one to buy this car.

The result is a tight market atmosphere where product supply exceeds demand, allowing companies to always maintain their advantage.

Reverse Marketing Shandong Jining Xinhua Fur Factory does not follow the crowd in difficult times.

One year, my country's fur production and exports were compressed, and domestic sales were sluggish.

Many manufacturers stopped acquisitions and competed to sell at lower prices.

After investigation and analysis, the factory reviewed the situation, conducted reverse marketing, and obtained a loan of 4 million yuan to purchase in bulk at a low price.

A few months later, market demand picked up, fur prices rose, and the factory made a handsome profit.

Cultural Marketing The microwave oven produced by Galanz Group is an emerging product. In order to tap potential markets, the group has carried out large-scale microwave oven knowledge promotion activities across the country to introduce all aspects of microwave oven knowledge.

In addition, it also compiled "900 Microwave Oven Usage and Recipes", which contains the largest and most complete microwave recipes in the world, and gave away hundreds of thousands of copies of the book "How to Buy a Microwave Oven" for free, making the Galanz brand deeply rooted in the hearts of the people.

Market share is far ahead.

Launching Marketing After in-depth investigation, Hisense Group learned that color TVs have great development potential in rural areas.

Therefore, the group formulated a marketing strategy to fully launch the rural market and quickly implemented it.

In response to the special conditions in rural areas, they developed color TVs with high production sensitivity, wide power supply adaptability, good reliability, low power consumption, and affordable prices, maximizing the satisfaction of farmers' special needs for product price and reliable performance, thereby opening up a new market.

The vast rural market has achieved significant economic benefits.

Positioning Marketing An important factor in McDonald's success is its clear marketing positioning - mainly for teenagers, especially children.

They carry out various promotional activities based on the characteristics of teenagers and children, such as happy birthday parties, giving away McDonald's toys, etc., so they dominate the market competition.

Far-reaching marketing There is a chocolate company in Japan that intends to cultivate the habit of celebrating "Valentine's Day" among Japanese youth. However, the effect is not ideal. However, the company determined a strategic direction and persisted in promoting "Valentine's Day", and finally achieved its goal.

Nowadays, it has become a custom for Japanese young people to give each other chocolates on Valentine's Day. The company's chocolate sales have increased sharply, and the business is getting more and more prosperous.

Specialty Marketing There is a little-known clothing store in the United States. While many clothing stores are optimistic about the high-end clothing business, they do the opposite. They specialize in clothing that large factories produce in excess and have unmatched specifications that other stores are unwilling to buy.

Bits and pieces of clothing.

The store adopts a "fixed price" marketing strategy, that is, all clothing, regardless of style, specification, or color, is sold for $6 a piece, which meets the needs of most consumers, and production has prospered since then.

Price-limited marketing Nanjing's three-star Jiangsu Food Market City stipulates that 216 kinds of delicacies of various styles are prepared by famous chefs, and customers can choose at will with no limit on quantity.

When settling the bill, a "maximum consumer limit" of 50 yuan per person is implemented, and there is no charge for excess consumption.

If the consumption per person is less than 50 yuan, the actual consumption amount will be charged.

This move was well received by consumers, and the food court was packed with customers every day and all seats were packed.

Marketing by borrowing a name When Johnson developed the "Powder Cosmetic Cream", he used the method of "borrowing the name" to promote it.

He drew up an advertisement: "After you have used Frey's cosmetics, and then apply Johnson's powder cosmetic cream, you will get unexpected results." This advertisement seemed to promote Frey, but in fact it was

Promoting yourself.