Time of the 3rd Zhangjiakou Tourism Industry Development Conference: 201August 2, 9.
The first season:
With the theme of grassland tianlu
It was held in Zhangbei County, Guyuan County, Saibei Management District, Chabei Management District, kangbao county, Wanquan District and shangyi county from August 2nd to August 4th.
The second season:
Take Wanli Tea Ceremony (Zhangku Avenue) as the theme.
It was held in Chicheng County, Qiaodong District, Wanquan District and qiaoxi district from August 9th to August 10.
Organize and lead the overall preparations for the meeting.
The Third Tourism Conference of Zhangjiakou City was personally promoted by the main leaders of Zhangjiakou Municipal Party Committee and Municipal Government, and a general headquarters was set up with leaders of relevant counties (districts), directors of management committees and responsible comrades of relevant departments directly under the municipal government as members to uniformly command the whole process of project construction, conference preparation and conference holding, and be responsible for the implementation of specific work.
Coordinate meeting arrangements
Coordinate conference reception, vehicle arrangement and volunteer service during the conference, and plan to invite about 300 relevant leaders, investors, travel agencies and news media.
Coordinate special catering
During the meeting, the host counties and districts in Zhangjiakou will formulate local characteristic menus, use local characteristic agricultural and sideline products, highlight local rich food culture and food characteristics, and strive to make Zhangjiakou's characteristic food an important tourist element.
Coordinate accommodation arrangements
During the meeting, leaders and guests will stay in the scenic spot and B&B hotel to promote the continuous improvement of the service level and quality of the scenic spot.
Coordinate public facilities
Focusing on the theme of the conference, we will fully promote the construction of basic and public service facilities along the grassland Tianlu and Wanli Tea Ceremony, and optimize travel services. A number of tourist toilets will be built and rebuilt in the preparatory counties and districts of Zhangjiakou, and efforts will be made to achieve full coverage of toilets within 30 minutes' drive. All the original toilets in all counties and districts were online with electronic maps, and the new toilets were completed on time. Do a good job in the construction of tourist signs, and ensure that all important traffic nodes, tourist villages along the line, high-speed service areas and grassland road entrances and exits are equipped with Chinese and English tourist traffic signs and guiding signs. In addition, each preparatory county should be equipped with a tourism distribution center, a tourism service center or a tourism post.
Coordinate the landscape along the line
Combined with the characteristics of scenic spots along the observation route and the supporting conditions of the project, we will focus on promoting the construction of landscape agriculture and cultural and creative tourist villages, comprehensively upgrade and transform the living environment of villages along the grassland Tianlu and Wanli Tea Ceremony, and fully promote the landscape construction of the observation route and surrounding villages and Lin Tiannao.
Coordinate travel gifts
Excavate the natural and cultural resources of counties and districts, and create a number of symbolic tourist gifts representing local cultural characteristics as important gifts for foreign exchanges in the future. This year, the Zhangjiakou Creative Design Competition for Cultural Creation and Tourism Commodities and the second Zhangjiakou "Hand in Hand Gift" Design Competition will be held, focusing on the display and selection of creative design tourism gifts and screening out Zhangjiakou's diplomatic gifts.
Coordinate recreational activities
The conference will strictly examine the performances and activities of the opening and closing ceremonies in the preparatory counties and districts. In principle, the regional cultural characteristics of Zhangjiakou should be fully displayed, and all programs should be rehearsed for a long time to prevent the problem of "one scene at a time". The scheme of holding performing arts activities in counties and districts must be uniformly reviewed by Zhangjiakou Municipal Bureau of Culture, Radio, Film and Television Tourism, otherwise performances are prohibited. Among them, the theme of the opening ceremony is grassland customs, which embodies the development concept of "clear water and green mountains are priceless"; The theme of the closing ceremony is Wanli Tea Ceremony (Zhangku Avenue), which embodies the concepts of "cultural self-confidence", "Belt and Road" and "community of human destiny".
Coordinate smart tourism
Relying on this conference, Zhangjiakou will build a smart tourism service platform, connect the data of counties and districts to the municipal platform, and provide tourists with one-stop services such as smart navigation, online consultation and early warning.
Overall publicity and promotion
Guided by "Zhangjiakou's Great Rivers and Mountains", this conference adheres to the working idea of "small activities and big publicity". During this conference, a series of publicity and promotion activities will be carried out, such as theme slogan, LOGO and mascot collection, mainstream media theme publicity, stepping on the line, etc., to create a news tipping point from three-dimensional and multi-angles, vigorously promote the brands of Grassland Tianlu and Wanli Tea Ceremony (Zhangku Avenue) in Zhangjiakou City, and enhance the overall tourism influence of Zhangjiakou City.