Kuaishou 517 is a foodie festival.

From May 10 to May 23, 2021, Kuaishou's "517 Foodie Festival" teamed up with Hualala to build a platform for chain catering companies to attract public traffic and brand exposure.

It is understood that in 2020, Kuaishou's first "517 Food Festival" invited 1,300 food experts on the site to collectively launch and bring goods, and the cumulative GMV in 7 days exceeded 180 million yuan.

Among them, 28,000 Wallace coupons were sold in the Langweixian live broadcast room, igniting the carnival enthusiasm of gourmets.