Catering marketing method 1: Make delicious food

Influenced by the traditional Chinese food culture of "palatability is real", only those who love to eat can have delicious food. Restaurants can attract more customers only by capturing the tastes of target customers.

Catering marketing method 2: shouting marketing

Shouting and singing have a history of about thousands of years in the catering industry. Among current catering brands, they can It is better inherited and used and should belong to the restaurant of "grandma's house". The sound of "Grandma shouting it's time to eat" evokes many people's childhood memories, missing the food, the restaurant, and the environment. In addition, there are several authentic Hangzhou famous dishes, either strong or light, stimulating people's desire to taste them.

Walking on the street, as long as you hear familiar shouts, you will definitely attract the attention of passersby. Chinese people love to eat, and they have a unique hobby for eating. As long as they hear food they are familiar with, they will have the urge to taste it. This is why shouting and singing may seem inconspicuous, but they are very effective.

Catering marketing method 3 Internet thinking marketing

Internet thinking is product thinking + media thinking. For restaurants, product thinking is not weak, but media thinking is weak. Internet product thinking pays more attention to user experience, which is what catering product thinking needs to learn. Free snacks in restaurants, various details in the restaurant environment, and omnipotent services all add to a good user experience.

Restaurants rely on good word of mouth to operate. It can be said that good word of mouth is half the life of catering marketing. Viral marketing allows good word of mouth to ferment and become media exposure. The high light exposure rate arouses consumers' curiosity, and the product has a high conversion rate.

Food and beverage marketing method 4: homogeneous low-price strategy lower than the average consumption in the business district

Price is the most powerful competitive weight in commercial activities. Catering companies use loss-making or low-priced leading products to attract consumers to dine in restaurants, and use the secondary promotion effect to increase sales and thereby increase corporate profits.

Catering marketing method 5: Self-media "exhibition" marketing

The Internet is a cheap display platform for restaurants. In the self-media era, individual people will form a matrix marketing camp to allow consumers to It becomes the display platform of the restaurant. Display marketing is an effective way to promote your business. This is a form of sales promotion that uses visual effects to induce customers' desire to consume, attract customers to purchase catering products, and stimulate customers to increase purchases. In the display, the most effective ones are "showing ingredients", "showing food", "showing beautiful waiters", "showing handsome chefs", "showing service" and "showing production".

Catering marketing methods 6 Special event marketing

Catering companies choose different opportunities and use them in different environments and occasions based on their own circumstances and the needs, characteristics and hobbies of consumers. , organize various special promotion activities to stimulate customers to increase their consumption of the company's catering products. This kind of marketing activity is more suitable for hotels, newly opened restaurants, and well-known catering brands.

Catering marketing methods 7 Temperament and personality marketing

The influence of customers’ catering consumption is multi-angle, multi-level, and quite complex, which also gives the restaurant the temperament it should have. and personality. Design effective "business communications" and "oral messages" that are beneficial to the company. Strive to make customers' consumption in the restaurant a good and memorable experience.

Catering marketing methods 8 Additional product marketing

Most catering companies are making their best efforts to safeguard the core interests of customers, and are also working hard on formal products. But when it comes to the effective delivery of add-on products, few can boast of excellence. The focus of competition in catering products is neither on core interests nor on formal products. To win in the competition, the focus of competition should be on designing and providing additional products for customers.