Founded on 20 15, Boxma Xiansheng is a chain fresh supermarket brand under Alibaba Group. Box Horse Fresh Life is a new retail platform driven by data and technology, focusing on fresh food, creating a community-based new retail experience center for consumers, and bringing delicious life to people with technology and human touch.

Box Horse Fresh Food is a supermarket chain which mainly focuses on fresh food, and provides home service within 5 kilometers of the offline store. Box Horse Fresh Life is a brand of fresh supermarket chain under Alibaba Group, and it is a new retail platform driven by data and technology. Box Horse hopes to build a new retail experience center based on community for consumers, and bring people a better life with technology and human touch.

Characteristics of fresh box horses:

1, online and offline integration: Boxma Xiansheng integrates physical stores and online shopping malls, and consumers can buy goods online, pick up goods at the store or use delivery services. This online and offline integration mode enables consumers to get a more convenient shopping experience.

2. Boutique: Boxma Xiansheng is committed to providing high-quality fresh food and other commodities. It cooperates with major brands to ensure the quality and supply of goods.

3. Innovative business model: Boxma Xiansheng uses a combination of supermarket and catering to let consumers taste all kinds of delicious food in the store and increase shopping fun. At the same time, Box Horse also launched anytime membership system, which provided more benefits and services for its members.

4. Precision marketing under the support of big data: Box Ma Xiansheng analyzes users' buying habits and preferences through big data, provides accurate marketing strategies for merchants and enhances marketing effects.

Refer to the above content: Baidu Encyclopedia-Box Ma Xiansheng