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Why is Toei not as good as Disney?

Introduction to Disney

Disney’s full name is The Walt Disney Company, named after its founder Walt Disney (the translations in Hong Kong and Taiwan are different, see below ), is a large multinational company headquartered in the United States. Its main businesses include entertainment program production, theme parks, toys, books, electronic games and media networks. Philosopher's Stone Film Company, Miramax Films, Hollywood Film Company (company name), Bowei Audio and Video Products, ESPN Sports, and ABC Television Network are all companies (brands) under its umbrella.

Disney, as an entertainment brand, ranked 7th among the world's top 100 brands (based on brand value) in 2005 by Interbrand/BusinessWeek.

Disney the person

Disney, namely Walter Elias Disney (Walter Elias Disney, also translated as Walter Elias Disney) (1901-1966)

American animator, show host and film producer, famous for creating cartoon characters Mickey Mouse and Donald Duck. He produced the world's first sound cartoon "Steamboat Willie" (also translated as "Steamboat Willie" and "Steamboat William", 1928) and the first animated feature film "Snow White" (1938). He founded the Disney Company with his brother Roy Disney.

It is said that Walt Disney, the founder of the animation kingdom, did not have a happy life in his early years. He once lived in a dilapidated warehouse, and it was there that he discovered a secret on a cold night. A little mouse, and made a sketch of the mouse.

This is the original form of the famous "Mickey Mouse".

Walt Disney’s many actions made him a world-famous person, including his creation of many well-known movies such as "Snow White" and "Pinocchio", as well as animated characters such as Mickey Mouse. He made Disneyland possible, pioneered the theme park format, and his hosting of the TV show "The Wonderful World of Disney" (originally called Disneyland) has made countless Americans unforgettable. He has received 56 Academy Award nominations and 7 Emmy Awards. Walt Disney died of lung cancer on December 15, 1966, while still working on Disney World in Florida, which opened a few years after his death.

Disneyland

Some people will say "Have you been to Disney?", "I want Disney tickets", Disney here means Disney theme park, and in Of all the theme parks, Disneyland in California is the most frequently cited. Generally, only China (including Hong Kong, Macao and Taiwan) will use this specific method.

Disneyland is a theme park. The so-called theme park means that everything in the park, from the environmental layout to the entertainment facilities, focuses on one or several specific themes. There are 5 Disney parks built in the world, located in Florida and Southern California in the United States, Tokyo in Japan, Paris in France, and Hong Kong in China.

Theme parks can be said to be Disney's cash cow. Last year, the department's revenue alone accounted for 27% of total sales - 25.4 billion U.S. dollars, with a profit of 3.2 billion U.S. dollars, half of the total profit.

Los Angeles Disneyland

Disney combined the color, excitement, magic and other expression techniques used in cartoons with the functions of an amusement park. In 1955, Disney launched the world's first modern Disneyland. A theme park in the truest sense—Los Angeles Disneyland!

Disney World, Orlando

In 1964, people began to plan to build a larger amusement park, which was the "Disney World" in Orlando. After five years of construction, Disney World finally opened to the public in October 1971. It cost $766 million and is located outside Orlando, Florida. It is an amusement center suitable for all ages.

Tokyo Disneyland

Tokyo Disneyland, known as Asia's first amusement park, is built according to the American Disneyland and is currently the largest Disneyland in the world. Its theme park covers an area of ??70 to 80 hectares. It is larger than the two Disney parks in the United States. Since its opening on April 15, 1983, this park has become a tourist attraction where men, women, and children of all ages can enjoy themselves.

Disneyland Paris

The Walt Disney Company spent US$44 billion to build the first Disneyland in Europe. In early 1992, Disneyland was located in the town of Marne Vallée on the outskirts of Paris. Open. Initially it had 6 hotels with 5,200 rooms, more than all the rooms in the city of Kenles.

Hong Kong Disneyland

On November 2, 1999, the Disney Company and the Hong Kong SAR Government of China reached an agreement on the construction of a Disney theme park in Hong Kong. The first phase of Disneyland's "Magic Kingdom" project was completed and opened in 2005, covering an area of ??126 hectares. Within about 40 years after completion, it can bring HK$148 billion in revenue to Hong Kong and provide 20,000 job opportunities.

Magic Park: Eight Theme Parks

All Disney parks in the United States are almost identical and are composed of eight theme parks: Main Street USA, Adventure Park, New Orleans Square, Home of All Things, Wilderness Zone, Fun Park, Mickey's Fairy Tale Town, Future World.

About Disney’s Chinese name

This is one of the most frequently asked questions. You must often see “Disney” and “Disney”. But what exactly is the difference between them?

It turns out that before 1995, the translation of the word "Disney" was different in mainland China, Hong Kong and Taiwan. Here is a list:

Mainland China: Disney - Disney, Walt Disney - Walt Disney

Hong Kong, China: Disney - Disney, Walt Disney - Helu·Disney

Taiwan, China: Disney - Disney, Walt Disney - Hua Walt Disney

In 1995, in order to unify the Chinese market, the Disney Company decided to use the name "Disney" uniformly in China after serious discussions. That is the following

Unified official Chinese name: Disney - Disney, Walt Disney - Walt Disney

I still remember that it was in the 1995 issue of "Mickey Mouse" magazine (cover In the notification column of "Mickey Mouse" (blue tone, the character is Donald Duck), there is an article called "About the name change of "Disney"", which first announced this news to the majority of Disney fans, and from 1995 Starting from the 6th issue, "Mickey Mouse" fully adopts the name "Disney". (For example, the slogan "Real Original Disney Cartoons" on the cover turns out to be "Disney"). We really applaud this behavior!

However, due to various reasons, the standardized name "Disney" has not been promoted as it should be in mainland China like it is in Taiwan. Now most TV newspapers and other media still use the name "Disney". A title. This entry has not been revised in the authoritative Chinese language dictionary, and even a few official products use the name "Disney" which is no longer the official translation.

But the fact that Disney is the official Chinese name cannot be changed. For example, you can see that Disney.com.cn, genuine Disney DVDs and books all use "Disney".

Disney cartoon

The world's first all-dialogue cartoon

It was the 1928 cartoon "Steamboat Willie" (also translated as "Steamboat Willie", "Steamboat William"). This cartoon premiered in New York on November 18, 1928, and was the first time that the famous animated character Mickey Mouse was introduced to the audience. Disney actually completed the all-dialogue animated feature Planes first that same year, but it was released after Steamboat Willie.

The first widescreen animated film

was Disney's "Lady and the Tramp" in 1956.

The first animated film shot with an animation camera

was Disney's 1940 film "Fantasia".

The first large-scale animated film in the United States

was "Snow White" produced by Disney in 1937.

Walt Disney's first color cartoon

was "Flowers and Trees" produced with three primary colors in 1932, at Grauman's Chinese Theater in Los Angeles in July 1932 premiered, it is often mistakenly considered the world's first color cartoon.

The most expensive animated film

was Disney Studios' "The Fox and the Hound" (1982), which cost $10 million.

The famous animated character Donald Duck appeared on the screen for the first time

Mickey Mouse and Donald Duck are the two most famous animated characters drawn by the American animation master Disney. Donald Duck first appeared in the 1934 cartoon "Three Wise Chicks."

The most popular animated character

is the world-famous Mickey Mouse. He was born on November 18, 1928. That day was also the day when the first sound cartoon "Steamboat Willie" ” was first released, and Mickey Mouse was the protagonist of this cartoon. In fact, it was not created by Disney but by another animator named Uba Iwerks. But Mickey Mouse's voice was designed by Disney. By 1934, Mickey Mouse had become the Hollywood star who received the most fan mail. There were 11 animated cartoons starring Mickey Mouse, including 87 produced in the 1930s. The last Mickey Mouse cartoon was 1953's "Simple Things."

Disney animated films:

Disney’s animated films can be divided into Disney classic animation (CLASSICS), Disney live-action animation (Live Action with Animation), and Disney computer animation (3D Computer Animation) , Disney model animation (Claymation Animation), Disney movie version cartoon (Movietoons Animation) and Disney Video Premiere (Video Premiere) and other types, among which the classic animation has become the most important symbol of Disney, and the first classic animation that created this situation It is the animated feature film released in 1937, the famous "Snow White and the Seven Dwarfs". This most classic Disney film has many glory in one. As the world's first full-length animated film with a plot, it is also the world's first full-length animated film with a plot. The world's first film soundtrack was released, the world's first animation filmed using multi-layered cameras, and the world's first animated film to hold a grand premiere and win the Academy Award for Special Achievement. It can be said that from then on animated films not only It is just a form of children's entertainment, but it has also begun to become a mainstream film form. The Disney Company has since become the leader in animated films, leading the trend of animated films. After decades of development, Disney has rapidly expanded from a small animation studio to a giant in the international entertainment industry and a multinational company with global popularity. , in addition to movies, its sphere of influence has expanded to industries such as theme parks, toys, clothing, and book publishing.

Disney’s classic animations (CLASSICS) are produced by Disney’s most representative Walt Disney animation studios. Especially in recent years, new shows are released almost every year, so they are often Some movie fans call it "the annual animated blockbuster", but in fact there is not necessarily one released every year. The vast majority of classic animations are mainly feature films, and of course there are a few that are medium or short animation collections or music. Due to the nature of films and documentaries, many works were later adapted into Disney theme park parades, ice worlds and musicals. Some of them were later released as television versions and sequels to videotapes, DVDs and other audio-visual products.