Only three new films remained in the May 1st file in 2122
Only three new films remained in the May 1st file in 2122. After the large-scale withdrawal of the new films of Qingming File, the May 1st file suffered another wave of withdrawal. Some people choose to "run away" and others choose to "stick to it", and only three new films remain in the May 1 ST file in 2122. In 2122, there are only three new films remaining in the May 1st file, and they stick to 1
As the May 1st file approaches, the movie market is particularly deserted. On the supply side, eight films, including Keep You Safe, have been announced to be withdrawn. At present, only three new films, I really hate long-distance relationships, League of Bad Guys and Punch, Mom, stick to it.
downstream uncertainty is also increasing. On the morning of April 28th, Taobao Film, Cat's Eye and other ticketing platforms showed that cinemas in Xicheng District and Dongcheng District of Beijing had been closed due to the need of epidemic prevention and control. On that day, there were 6,573 cinemas operating nationwide, with an operating rate of 54.6%.
"The uncertainty of the epidemic and the uncertain future of the industry make the whole film industry not optimistic." Zhu Yuqing, founder of Juyinghui, said that saving is the key word for the development of the industry this year, and restoring industry confidence is a top priority.
Eight films have been withdrawn from the archives
Following the announcement of the withdrawal of GG Bond's Big Movie Ocean Diary on April 8th, movies such as Hello, Brother, Hello, Beijing, Keeping You Safe, Meeting You, I'm Tyrannosaurus Rex and Awakening of the Mini World have also announced the rescheduling, *.
Among them, "Keep You Safe" produced by Confucianism and Italian films and "Hello, Brother" produced by Mahua FunAge received 75,711 people and 42,311 people, respectively, which were once regarded as works to boost the movie market.
At present, according to the data of Lighthouse Professional Edition, from April 29th to April 31th, * * * there were 8 movies released, but most of them were reruns, including "Get home at one o'clock" and "As long as you live better than me". There are only three new films premiered, including two domestic films "I really hate long-distance relationships", "Punch, Mom" and 1 imported films "League of Bad Guys".
The reporter noticed that most films that "stick to" the May 1st file take "not withdrawing the file" as the highlight. Among them, "I really hate long-distance relationships" shouted the slogan "You stick to love, we stick to movies", while "League of Bad Guys" called "absolutely no pigeons".
however, judging from the pre-sale situation, the situation of the May 1st gear is not optimistic. According to the data of Lighthouse Professional Edition, as of 19: 11 on April 28, the pre-sale box office of the May 1 ST file was only 2 million yuan, with a total of 54,711 movie tickets sold. Among them, the pre-sale amount of three new premieres is 1.246 million yuan.
Top Data predicted that the total box office of the above three new films was RMB 1 billion for I Really Hate Long-distance Relationships, RMB 28 million for League of Bad Guys and RMB 21 million for Punch Me, Mom.
"At present, the industry has made the expectation of' insufficient supply and depressed market'." A data analyst said in an interview with a reporter from Securities Daily that at present, the epidemic situation in the country is repeated, and the box office forecast given by the market is not accurate. The key indicator depends on the operating data of cinemas. One signal is that since April 23, the national cinema operating rate has rebounded to more than 51%.
cinemas do "sideline" fancy self-help
For the upstream, in the face of the depressed environment, they can choose to withdraw their files and wait for the market to pick up, but for the cinema, the loss is hard to escape. The manager of a cinema in Beijing told the reporter, "The cinema is still open, but there are less than 111 people watching movies every day, and it loses money every day."
according to the data of Lighthouse Professional Edition, as of April 28th, there were 6,573 cinemas operating in China, with an operating rate of 54.6%. In the past few days, the daily box office remained within 8 million yuan, the number of people watching movies was extremely low, and the attendance rate of cinemas was generally less than 2%. Take April 27th as an example. The number one cinema in China is Shenzhen Broadway Film Center (IMAX Vientiane Tiandi Store), which earned 51,111 yuan at the box office that day and only 828 people attended the movie.
In this context, the theater has started the fancy self-help mode. On the one hand, the head cinema began to lay out the TV drama business to share the performance pressure; On the other hand, all cinemas fully tap their own potential and increase the entertainment business such as script killing, cross talk and drama.
WANDA CINEMAS said in an investor survey in February that the company will carry out more innovative business in addition to the traditional film business. In the past two years, it mainly conducted pilot projects in some cinemas, and will gradually expand its scale this year. In terms of script killing, in 2122, the company will start from the whole industry chain of content creation, distribution and channels. Wanda Film and Television will authorize IP script killing cooperation, and the cinema will continue to promote the expansion of multi-functional cinemas through self-operated and joint venture modes. In the future, the company hopes to upgrade Wanda Cinema into a small comprehensive entertainment body, and innovate and increase income.
in its annual report in 2121, Hengdian Film and Television said that the company increased the formats of water bars, supermarkets and other businesses according to the actual situation of cinemas, innovated the businesses of advertising and entertainment sectors such as doll machines and massage chairs, and generated revenue for the company's non-ticket business.
It is worth mentioning that some cinemas have jumped out of the entertainment boundary and tried to combine food, fitness and other businesses. Take Zhonghuan Film Investment Co., Ltd. as an example. Since the second half of 2121, Zhonghuan Film Investment Co., Ltd. has moved the music bar into the cinema, and adopted the method of "team shareholding+cinema employee shareholding" to conduct a pilot project in the newly opened cinema in Mianyang City, Sichuan Province, not only selling craft beer and crayfish, but also holding activities such as "Central Slightly Drunken Lobster Season".
"When choosing a sideline, the hematopoietic function should be considered first. When the film market is in a downturn, the sideline should have the ability to support itself independently." Wang zheng, president of Central Film Investment, told the Securities Daily that the daily income of the cinema is less than 1,111 yuan, but the daily income of the music bar is more than 5,111 yuan, and it is as high as 11,111 yuan during holidays.
In this regard, the aforementioned analysts said that cinemas are usually located in bustling shopping malls and have good geographical advantages, so they can do "sideline business" according to local conditions. According to the current successful experience, script killing, photo studios and cafes are all good choices. "It is most important to survive in a special period." In 2122, there were only three new films in the May 1st file, and the May 1st file was just around the corner. However, the film market in the May 1st file was deserted. After the large-scale withdrawal of the new films in Qingming file, the May 1st file was once again experiencing a wave of withdrawal. Recently, due to repeated epidemics in various parts of the country and other reasons, many films that were scheduled for the May Day holiday have announced their withdrawal.
Some people choose to "run away" and others choose to "stick to it". As of press time, there are still youth romance I really hate long-distance relationships, documentary Captain Everest, animated film League of Bad Guys, Fantasy Adventure of Little Mermaid, Stupid Bird Adventure, drama "Punch, Mom" and "As long as you live better".
Many films have been withdrawn
On April 8th, GG Bond's Big Movie Ocean Diary published a notice in the official Weibo, saying that due to repeated epidemics all over the country, in order to better cooperate with the epidemic prevention work, it was decided to cancel the release plan originally scheduled for April 31th, and the new schedule will be announced on another day.
on 22nd, three films were withdrawn from the archives on the same day, including Hello Brother, The Prosecutorial Storm and Hello Beijing. On the morning of 23rd, Li Xueqin and Yin Zheng participated in Dapeng's new comedy "Keep You Safe", and announced that the scheduled release on April 29th was postponed. The withdrawal of the two films "Keep You Safe" and "Hello, Brother" directly led to the absence of comedies in this year's "May 1st File", which made the cinema quite sorry.
On the 24th, the movie Meet You, which was originally scheduled to be released on May 1, was postponed due to the epidemic, and the new schedule was announced on another day. On the 25th, the animated films "Awakening of the Mini World" and "I'm Tyrannosaurus Rex" all announced the cancellation of the original release plan on April 31th, and the specific release time is to be determined. The collective departure of many new films has also made this year's "May 1st File" described by netizens as "disappearing May 1st File".
The pre-sale box office is only 641,111 yuan, and the "May Day" is not optimistic.
Some people choose to "run away" and others choose to "stick to it". According to the professional edition of Lighthouse, as of April 27th, the new films that are still sticking to the "May Day" include the romance "I really hate long-distance relationships", the Hollywood animated film "League of Bad Guys" and the family movie "Punch". Re-released films include As long as you live better than me, and domestic animated films The Little Mermaid's Fantasy Adventure and Stupid Bird's Adventure, which constitute the film arrangement pattern of this year's "May 1st File".
At the same time, Fantastic Animals: The Mystery of Dumbledore, Elf Hostel 4: The Great Adventure of Transformation, Moonfall's The New Batman, etc. also announced the extension of the screening time, so that the audience had the opportunity to continue watching during the May Day holiday.
Among the newly released films, the romance I really hate long-distance relationships, the female inspirational film Punch, Mom, and the documentary film Captain Everest have become the most interesting films in the schedule.
The movie "I Really Hate Long-distance Relationships" is scheduled for April 29th, and the poster has been marked with the slogan "Stick to May Day, we won't withdraw the file". The film was starred by Ren Min, Xin Yunlai and others, and produced by companies such as Light Film and Striped House.
The female inspirational film "Punch Mom" is set against the market. On April 31th, the film starring Tan Zhuo tells the story of Bai Yang, the mother who fell to the bottom of her life, returning to the arena with the help of coach Shen Hao and struggling to punch. This film is a masterpiece of Tan Zhuo's return to the big screen after two years after Dying to Survive in 2118 and Sheep Without A Shepherd in 2119.
In addition, the documentary "Captain Everest" was announced to be shown in the "May 1st File", which truly recorded the whole process of a folk mountaineering team composed of ordinary people climbing Mount Everest, and it is the most complete film showing the climbing of Mount Everest so far. The film was originally scheduled to be officially released on May 3, and it was announced that the national screening would be opened in advance from April 29 to May 4.
"This year's' May 1st' film arrangement has limited appeal to the audience, and it is estimated that the box office of the schedule is not optimistic." Manager Luo of Lanzhou Cinema said. There are only three new films remaining in the May 1st file in 2122. 3
After many films have been withdrawn and postponed, this year's May 1st file is about to usher in a group of "retrograde people".
Movies including Punch, Mom, I really hate long-distance relationships and League of Bad Guys will be released as scheduled. In addition, the documentary film "Captain Everest" chose "Retrograde", and the film started a nationwide large-scale advance screening on April 29.
"Quitters"
Since the middle and late April, many original films have announced their withdrawal from the "May 1st File".
On April 8th, the animated film GG Bond Movie Ocean Diary cancelled its original release plan on April 31th and withdrew from the "May 1st File".
Screenshot of Weibo
After that, the films Hello Brother, The Prosecutorial Storm, Hello, Beijing, Keeping You Safe and Meeting You announced the cancellation of the original release plan. On April 25th, the animated films "Awakening of the Mini World" and "I am Tyrannosaurus Rex" were also withdrawn.
Screenshot of Weibo
In the eyes of many people in the industry, withdrawing from the "May 1st File" is almost the "only choice" for these films.
Zhang Xiaobei, a film critic, told reporters that since April, the opening rate of cinemas has been below 51% for a long time, and the market for non-holiday movies has also been below 8 million yuan for a long time. "This kind of market performance will continue into the' May Day' holiday at present."
He believes that for films with certain market demands, the total market volume of the "May 1st File" can no longer meet the release conditions of these films.
In addition, the recent frequent outbreaks in China have further aggravated this concern.
data map: the cinema carries out disinfection work. Photo by Teng Mingyue
What should I do with the "May 1st" this year?
obviously, this year's "May 1st" will present a completely different situation compared with the total box office of "May 1st" exceeding 1.5 billion yuan in 2121.
Cat's Eye Professional Edition shows that up to now, there are still eight films that will be released in May 1st.
The staff of Elephant Point Show said, "According to the recent situation that the daily box office is less than 8 million yuan, on average, the income of each cinema is not much. The film industry is facing unprecedented pressure. "
Zhang Xiaobei also expressed similar views to reporters. He believes that under the current circumstances, the pressure faced by movie theaters in the whole industry is more practical, but this dilemma is not how many movies in the movie theaters can solve.
"Film is an industry that depends on hopes and dreams to survive. I hope that our audience can see hope again and start their dreams again. " He said.
"Retrograde"
While many works were withdrawn, some films still chose to be released as originally planned, or even turned on advanced screening.
The movie Punch, Mom recently held its premiere in Beijing. According to media reports, Tang Xiaobai, the director of the film, said that it was a very difficult decision to select the film for release in the "May 1st File".
She said, "The market of China movies is very depressed now, but we filmmakers can't all sit down and wait, and the filmmakers are waiting for the cinema, and the cinema is waiting for release. No matter how hard it is, just like our film title' Let's punch', we must always take the first step and everyone must take action. "
Poster of Captain Everest
The documentary film Captain Everest, originally scheduled for May 3rd, chose "going backwards". The reporter was informed that the film started a large-scale advance screening nationwide from April 29.
In an interview with reporters, the staff in charge of the film's announcement said that they understood the decision to withdraw many films. In this case, the large-scale advance screening is also based on the characteristics of the film itself.
"Considering that many people may not be able to travel long distances during the May Day holiday, we hope to show you the scenery through such a film about climbing Mount Everest. I also hope to bring healing and inspiring power to all people in trouble. " He said.