Xu Zhimo's restaurant is named because it is related to the famous poet Xu Zhimo. Xu Zhimo was a literary master in the Republic of China, and his poem Farewell to Cambridge was well-known. The name of Xu Zhimo's restaurant comes from the homonym "Farewell to Cambridge" in this poem. This kind of homophonic stalk is not only a kind of humor and creativity of merchants, but also attracts more people's attention and interest.

In addition, from the perspective of business operation, the name of Xu Zhimo's catering also has the following advantages:

1. Easy to remember: Xu Zhimo is a well-known poet, and his name has high visibility and recognition. Applying his name to catering brands will help customers remember the brand name more easily and improve brand awareness.

2. Strong relevance: Xu Zhimo's poetry works have certain relevance with food. Using his name in catering brands can enhance the relevance between brands and food and make brands more attractive.

3. Unique personalization: By homophonic transformation of the name of the poet Xu Zhimo, the name of Xu Zhimo's restaurant has unique personality and characteristics, which can attract more attention and enhance brand competitiveness.

to sum up, Xu zhimo's name is not only related to Xu zhimo's poems, but also meets the requirements of the brand naming strategy of merchants.