We tend to think that a healthy diet is a modern thing, but most food historians agree that people ate healthily in the19th century. They may consume a lot of carbohydrates and fat, but they also eat a lot of vegetables. In all their physical activities, they need bread and potatoes to supplement their energy, but white bread, excluding all bran and wheat germ, is standard. This is because the flour containing wheat germ goes bad quickly, because the oil in the germ will decompose, so it can not be well preserved or transported. In cities where the industrial revolution is developing, in order to feed people, flour must be taken out soon after grinding without refrigeration or cooling. The removed germ and bran are mainly used as cattle feed. At that time, people knew little about vitamins, but they knew that wheat germ was nutritious. Eating it will improve people's diet. A miller in a remote area of England came up with a solution. Richard Si Tong Smith was born in the mill opposite the hydraulic mill in Si Tong, Staffordshire. There has been a mill here since the Middle Ages, but the mill run by Si Tong's father was built by a man named robert bill in 1795. It has two large millstones and can produce 180 pounds of flour per hour. Driven by the current, it flows along the track of the mill to a waterwheel with a diameter of 25 feet.
Smith's idea is to steam the wheat germ gently to stabilize it and prevent it from going bad. Then he put it back in the flour, and he realized that he could put anything he wanted back-he did. His flour contains three times as many bacteria as natural flour. 1887, he applied for a patent for this technology in Britain and America, and named it "Smith Patented Germ Powder". He baked bread like this and called it "Smith's patented bacterial bread". In the same year, he joined a larger milling and baking company, S. Fion &; Son Co., Ltd., located in macclesfield town Town, Cheshire. He got a seat on the board of directors, probably in exchange for his precious patent, and he will die in 1900.
The emergence of new bread comes at the right time, because people's interest in healthy eating has soared, partly because of unnatural and unsanitary crowding in rapidly expanding cities. The problem lies in its name. It's not attractive at all, or even exciting at all. Therefore, felton & Sons organized a competition and bid 25 pounds to name their bread. The name is "delicious!" I didn't win, but I did come in second. The winner is a teacher from Oxford University. Dickens' name is Herbert Green. Mr. Green shortened the phrase "human power" to "human power", thus showing his profound Latin skills. A few years later, Will Smih Kellogg released his cornflakes on the other side of the Atlantic 1906, which were also sold as health food.
Thomas Fion was the driving force of the company at that time, and the company was named after its new name. It is necessary for all growing children now. According to the advertisements at that time, Howes became a hot topic. At that time, the company also claimed that 1.5 lb of this bread was more nutritious (and easier to digest) than 1 lb of white bread and 1.5 lb of steak. Its success is guaranteed, because it is also provided to the queen and members of the royal family as well as for the treatment of indigestion. Felton & Sons Company sells flour to local bakers, who bake the flour in cans, and the name on the cans is printed on the bread. According to this method of distribution and franchising, by 1898, they had sold1000000 loaves per week. In order to help the bakers in London, 1896, they bought the Imperial Mill on the Thames in central London. 1898, felton & Sons Company was renamed as "Howes Bread and Flour Company". New healthy society
It's a craze for cycling. In the obvious preview of Google Maps strategy, Howes launched their "Bicycle Roadmap and Guide", which not only included advertisements for bread, but also indicated in the tea shop on the map that bread could be purchased as part of the famous British organization "High Tea".
19 18, "Howes co., ltd" was established as a listed company. 1920, based on his successful bicycle map, Howes published Where to Go and How to Get There: Howes's Road Map in England, Wales and Scotland. With the discovery of B vitamins in 1924 wheat germ, the sales volume further increased. With the fierce competition from other "brown bread" manufacturers, their slogans are not just brown-for example, Howes first appeared in 1924. Cecil Gordon Wood joined the company on 1928 and began a period of expansion. Howes bought factories in Britain and overseas. By the early 1930s, they had 20,000 bakers who produced bread every day and proudly displayed the golden "Howes" logo on the storefront. Bread is divided into 1 pound and 2 pounds, and there are 8 ounces of "small" bread and "mini" bread, which cost 1 penny and are very popular with children.
1940, their factory in Manchester was bombed by a German bomb. * * * Control this company as an emergency warning measure. Marketing slogan has become an exhortation to the economy. A thin slice can make Howes go further and make Howes your food. They also introduced a kind of barn bread mixed with crushed wheat.
After the war, the company continued to develop and merged with the flour enterprise McDougall on 1957. Soon after, in 1962, the new company added the flour mill owner Joseph Rank as Rank Howes McDougall.
Howes always advertises with the best. In the 1930s, they hired Josh Robinson as an illustrator. He is a cartoonist and owns a strange and incredible machine. Maybelle Lucy Atwill was also hired. She is famous for her subtle and nostalgic illustrations depicting little girls. So is Tom Eckersley. His fashionable and modern works are not far from Robinson and Casual. Many of their promotional activities are TV advertisements created by British film director ridley scott. Scott is not famous for the movie Alien. He filmed a boy pushing a bicycle and carrying a big basket full of bread, climbing from Howes to Jinshan in shaftesbury, Dorset. The background music is dvorak's New World Symphony. This hill is a typical cobblestone alley in England, with charming houses on both sides. This is an excellent environment to arouse the nostalgia of country bakers who bake bread by hand, even though Howes was a large multinational company at that time. This advertisement was rated as the most popular commercial advertisement in British history in 2006.
Shaftesbury has now become one of the most famous towns in Britain, and people from all over the world come to visit this mountain. Many people think that
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