What materials are needed to make a food poster? To make a food poster, you need food materials, photos, layout design, copywriting, finalization, and printing.
The methods used are: adding depth of field, micro elements, creating atmosphere, creating drawings, segmenting and displaying, focusing on parts, combining illustrations, focusing on raw materials, and creative techniques.
Tips for making food posters: The main title group should have a level of more than 3 levels, and the other information groups should also maintain a level of more than 2. When optimizing, you can add elements such as English, seals, dots, lines, and surfaces.
Place the optimized information on the layout, then analyze the functions of the space and think about what elements can be used to solve the space.
Add a wooden board to create inner space and protect the main title from interference.
Note that when adding inner space, you cannot add element materials that are not related to the style or attributes of the main image.
Place the background and add some shadows, and use shadows and backgrounds to create a relationship between the main image and the main title.
Then add some ingredients and ingredients to increase the atmosphere, then brighten the main image area of ??the background and darken the four corners to highlight the main information and elements.
Finally, I would like to summarize that in food posters, use handwritten fonts and familiar elements as much as possible, and the background and main image should also be matched.
What are the design methods for food posters?
First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we need to understand some of the characteristics of commercial posters. What do commercial posters mean?
A poster promoting a certain product or business service.
When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of the service. Only by making targeted designs that suit the project can we attract people's attention in a short period of time, thereby transforming ordinary users into potential potential users.
What should customers pay attention to when designing commercial posters?
The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and well-organized. It needs to have its own characteristics to attract people.
Users will stop their eyes on the poster you designed. Only by winning the user's attention can you have the opportunity to convert ordinary users into your own potential customers. Otherwise, all publicity will be in vain. A successful poster design cannot be separated from the poster layout.
Structural arrangement and design, the layout design of posters needs to pay attention to the following points: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, large pictures, and the masculine and straightforward beauty of clear outlines (block structure)
, there are few twists and turns in the writing, it is not broken into parts, the font changes less, and the lines are thick and black.
2. Poster layout design - Sectionalization Information of the same level is placed in the same section. There needs to be appropriate white space between sections. Otherwise, it will give people a feeling of unclear levels, and the key points and goals cannot be seen.
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3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible.
Let me share my general steps for personal poster design: Clarify the requirements. No matter what we do, we must understand one thing before we start, that is, what to do?
What is the purpose?
As long as we understand these two points when doing things, working in this direction will generally not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product.
Water bottle discount event, you can enjoy the discount during a certain time period. Given this information, we need to understand what this poster is about. The first point: we must understand that it is a new product, and it must be to promote the new product.
Point: You must know that there are discounts, and you must enlarge the discounts to attract users. Third point: You must understand the purpose, which is to promote new products and attract users to purchase. Clarify the theme and style. Now that we know what to do and the purpose, we need to clarify the design next.
The theme style direction, since we want to achieve the effect of promoting new products and promoting preferential activities, then we can’t dominate the scene, and we can’t just focus on one aspect. The characteristics of the new product must be amplified, and the preferential activities can play a role in attracting users.
We cannot weaken the search for materials. After the design style is clear, we need to find suitable materials. We cannot randomly find a product picture. The product picture must express the characteristics of the new product. At least it cannot have missing corners and blurred corners, so it is also very important to choose materials.
Be particular about it. After the materials are determined, you can start designing. Making a poster is nothing more than layout. Arrange it however you want it to look good. However, you must also pay attention to the clear theme, strong breathing, clear layers, and smooth reading.
Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases in our daily life, so we must improve our horizons and see the resources we can see, whether at home or abroad.
We must not miss it. When we appreciate works, we cannot just look at them. Let’s take a look at how to appreciate other people’s excellent works.
How to transform it into your own knowledge and apply it to your own design projects.