Qiongchi

As a well-known tourist city in China and the first batch of Tianfu tourist counties in Sichuan Province, Xichang has a pleasant climate and beautiful environment, and is known as the "Little Spring City". It is also known as the "Moon City" because of its high air cleanliness and charming moonlight.

in order to meet the consumption needs of citizens and tourists, promote the construction of regional consumption center cities, improve the quality of Qionghai national tourist resort and help Xichang to create a national global tourism demonstration zone, this year, Xichang integrated the moon city culture into scenic spots, and launched the 17-degree Qionghai, Gucheng District, Haihe Tianjie, Laohaiting-Haimen Fishing Village, Moonlight Town, Torch Square, and Hangtian Road special barbecue around "Qionghai Moonlit Night". At present, these projects are progressing in an orderly manner, with the goal of forming a number of landmarks, business circles and living circles of "Night Spring City" with reasonable layout, standardized management, unique features and perfect functions in the whole city, creating an open, orderly and active night economic environment, and creating a consumer brand of "Night Spring City" with national popularity.

Haihe Tianjie Night Scene

Create a landmark of "Night Spring City" and improve the holiday product system

In recent years, Xichang has been striving to improve the quality of Qionghai National Tourism Resort and continuously enrich the holiday product system. This year, relying on the resort, Xichang built the first batch of four "Night Spring City" landmarks in Qionghai 17 degrees, Haihe Tianjie, Gucheng District and Daliangshan Cultural and Creative Industrial Park, focusing on high-end leading, dynamic fashion, ancient city style and cross-border integration.

As a new punching place for online celebrity in Xichang, Qionghai 17 Degree is an international tourist resort in Sunshine Lake Area covering an area of about 2,3 mu, with resort hotels, city meeting rooms, folk culture villages, performing arts centers and holiday clubs. Qionghai 17 degrees will brand-new theme places such as "Water Sports Club" and "Starry Camping Lawn", and use existing buildings to create night scenes, improve the lighting facilities of night leisure activities, form a large landscape effect, and enhance the night leisure and sightseeing environment of the park.

Haihe Tianjie Night Scene

At the same time, Qionghai 17 degrees will enrich the business format of Xingyuehu Park, attract merchants, increase interactive experience projects for tourists, and develop large-scale night immersive interactive experience activities such as water curtain movies and large-scale light shows.

Haihe Tianjie, located near Qionghai, is a tourist business district integrating culture and landscape sketches. With the "Moonlight Economy", Haihe Tianjie will replace the old facilities in the area, encourage merchants to extend the opening hours, and introduce smokeless barbecue, special Qionghai fishing village and other formats based on the night tour of Haihe River and the normal performance of the music base.

Xichang ancient city, as the most historic neighborhood in Xichang, retains the complete urban pattern of nine streets and eighteen lanes, and takes Yongquan Street as the basis and the city wall as the main landscape belt, creating four core functional areas: "one wall (the old city wall with cultural vitality), one drama (Qiongdu Performing Arts Theater), one museum (art museum and art community) and one street (Yongquan Street with literary leisure)". At the same time, leisure business consumption places, musical instruments, music and other entertainment consumption places are set up along the wall, and there are shop signs, national costumes, dialect hawking, etc. at the south entrance of the block to restore the atmosphere of the ancient city, while there are courtyard restaurants, teahouses, book bars, cultural theaters, bar communities, holiday accommodation, etc. in the block.

Liangshan ethnic cultural creative industrial park has been famous in Xichang for a long time. This year, relying on the "Yi Embroidery Street", the industrial park will fully tap Liangshan ethnic cultural creative products such as Yi costumes, Yi lacquerware, Yi silverware and local products, upgrade infrastructure, improve the cultural tourism product system, and create a "moonlight economy" demonstration block integrating culture, tourism and entertainment.

Wal-Mart-Times Square shopping district

Upgrading "Night Spring City" shopping district "Business Travel Style" Integration Development

In addition to building "Night Spring City" landmarks, Xichang is also building the first batch of "Night Spring City" shopping districts in Torch Square, Times Square, Wal-Mart and other places, so as to form a night economic consumption atmosphere with the integration of "Business Travel Style" and improve the quality of night economic consumption.

based on the positioning of Torch Square as the national cultural industry demonstration base, focusing on "night shopping+night entertainment+night show+night scene", Xichang city cultural business card with distinctive characteristics will be built by carrying out activities such as music stage show, urban life in 22, leisure time, boxing champion challenge and buckwheat creative market. At present, music stage shows, auto shows and other activities have been carried out, urban life and leisure time activities have been launched, and citizens can enjoy music in Torch Square every night.

Wal-Mart-Times Square Business Circle

Xichang will also guide Times Square, Wal-Mart, Dada Trading and other enterprises to carry out delayed operation. As the key format and important carrier of "moonlight economy", commercial retail will create a night consumption atmosphere for Xichang, and promote the coordinated development of tourism, entertainment, culture, accommodation, transportation and other industries, which will not only prosper the urban economy, but also enhance the visibility and agglomeration effect of the city, further optimize the commercial supply and meet the new demand.

Night view of the old street in Xichang Ancient City

Cultivate a "night spring city" life circle to upgrade infrastructure and supporting services

In the old Haiting-Haimen Fishing Village, Hangtian Road and other areas that tourists like to visit, Xichang is cultivating the first batch of "night spring city" life circles, carrying out the selection and creation of special catering brand stores, and upgrading infrastructure and supporting services.

Haimen Fishing Village mainly carries out landscape lighting and wireless network construction of food street, and builds a food night market and a night live broadcast market of Agate Street. At present, related projects have been completed and put into use, with more distinctive features, more formats and more beautiful appearance. After the opening of the night live broadcast of Nanhong Agate City, it not only increased the sales of agate, increased its popularity, but also promoted the surrounding shops.

Xichang brazier barbecue

For foodies, the characteristic barbecue street on Aerospace Road is a must-see place for traveling to Xichang. The 675-meter street has gathered 87 businesses such as barbecue shops and small restaurants. In the implementation of this year's "Moonlight Economy" project, Hangtian Road merchants have extended their business hours, and at the same time, shops along the road have also been illuminated at night. In order to avoid disturbing people by night consumption, relevant departments have also made regulations on street singers singing and speaker volume.

In addition, Xichang has also rated 1 famous Chinese restaurants, 1 famous hot pot restaurants, 1 famous barbecue restaurants, 1 famous snack restaurants and 1 special farmhouses, so as to enhance the brand benefits of Xichang catering, promote the development of Xichang special catering and meet the higher requirements of local citizens and foreign tourists on "eating".