Hello: Online: Due to the locality of restaurants and the timeliness of dining, the promotion cycle is relatively weak.

At the same time, there are different publicity and promotion methods for restaurants of different sizes: Large and medium-sized restaurants: WeChat platform, Moments, self-media promotion by food experts, KOL boost Small and medium-sized restaurants: WeChat platform, Moments, WeChat groups ①

, publicity and promotion of the WeChat platform; currently, the WeChat platform has become one of the necessary operating methods for enterprises. Through the one-to-one communication method on the WeChat platform, event information can be accurately delivered to new and old customers. At the same time, attention should be paid to the points of interest of the event content.

In turn, attract consumers to forward and share, promote secondary dissemination, and share with friends or circles of friends.

②. Use food experts’ self-media or KOL to boost; look for food experts and KOLs with more marketing power in the local area. Pay attention to the appropriate promotion time and event time and not to be too far apart, which may easily cause fans’ enthusiasm to cool down. Don’t be too

Recently, if you promote today and do activities tomorrow, the best interval is 1-2 days.

Offline: Publicity in physical stores is essential, and posters and roll-ups must be fully supported.

Offline publicity is highly controllable. When announcing the time before the event, you can tell in-store consumers the details of the day of the event and give everyone time to prepare.

The purpose of catering businesses to hold activities is to attract the attention of fans, but it should be noted that activities are only an introduction and have no decisive factors for the restaurant's turnover, order volume, and table turnover rate; in-store service, selection of ingredients, and quality of dishes

Comparison is more important.

Personally, I recommend using a mobile APP: Red Letter Circle APP. Everyone knows that friends in WeChat Moments forward it to only a small group of people. You can try this software. This software is like WeChat Fission. You publish what you want in the software.

Post information, they will automatically post your message to their circle of friends.

It is also a location-based app that allows users nearby to see your store’s information and product introductions.

The cost of non-stop use is almost zero.