With the rapid development of the Internet, online marketing has become a required course for all walks of life.

The online marketing of Huamei Food is a very successful case. The online marketing of the food industry also has its own strategies: Problem Solving: 2. Being at the top of the natural ranking can make the company's visibility more widely spread.

Effect evaluation: Website optimization can achieve better results with lower investment, but it takes a certain period of time to achieve the effect, and it requires continuous optimization and maintenance of the website.

Solve the problem: 1. Use certain topics to form a word-of-mouth communication effect, so that the company's popularity can be spread more widely; 2. Use the blogger's own role as an opinion leader to instill a brand image in the readers.

3. Interact with potential customer groups and understand their trends.

Effect evaluation: Disseminate widely disseminated articles about the website to the outside world through blogs to achieve the purpose of in-depth marketing.

2. News source creation: The winner is the one who publishes news on portals and industry websites.

Solve the problem: 1. Use the influence of the website where the news is located to enhance the brand image, which is more cost-effective and effective than online advertising.

2. The news dissemination rate is high. If the quality is high, it can be reprinted, which saves costs compared with traditional media public relations.

3. News can interact with potential consumer groups, and they can leave messages to easily grasp the true thoughts of potential consumers.

Effect evaluation: Publish soft articles on websites that consumer groups often focus on by creating news sources. Using the strong influence of the websites where the soft articles are published can not only allow search engines to include quality news, but also influence users on these websites.

Directly reach the core group, let consumers proactively understand the website and the company, and then form a potential consumer group.

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