First of all, you can start with local specialties, such as Hangzhou’s West Lake Longjing tea, Song Sao Fish Soup and Xiao Long Bao. These famous local delicacies can better attract the attention of tourists and travelers and are also helpful in building brand image.

Secondly, modern technology and innovation can be combined to combine traditional cuisine with contemporary catering culture. For example, the introduction of novel service methods such as smart ordering systems and in-store stereoscopic imaging projections, as well as the use of new ingredients, seasonings and cooking techniques, inject more fashionable elements into Hangzhou cuisine.

In addition, the promotion process also needs to be combined with marketing strategies, including interesting topic discussions on social media, check-in activities and other marketing methods to attract more audience participation. At the same time, it is also necessary to give full play to the added value of "peripheral" culture such as music activities and art performances to attract public attention and increase brand awareness.