"Confucius Temple Culture" should be called "Qinhuai Culture"/W/25-1-31/84731472s. shtml

Qinhuai District is located in the south of the ancient capital Nanjing, and it is named after Qinhuai River runs through the whole area from east to west, and is known as "Ten Miles Qinhuai". The Qinhuai River in the Shadow of Paddle Sound by Zhu Ziqing and Yu Pingbo praised the wonderful scenery here. Today's famous tourist scenic spot, Nanjing Confucius Temple, is located here. Due to the long historical span, Qinhuai culture retains a rich and relatively complete historical and cultural level, with a wide range of categories and varieties. There are more than 6 cultural relics protection units at all levels, ranking first in the city and being the essence of Jinling culture.

The rich historical and cultural accumulation provides a unique advantage for Qinhuai to develop its cultural industry. Since the reform and opening up, Qinhuai District Party Committee and District Government have continuously enhanced their awareness of cultural economy, explored effective ways to transform cultural resources into cultural industries with innovative thinking, and realized the transformation of cultural resources advantages into cultural industry advantages and productivity advantages.

first, develop historical and cultural resources and create tourism and cultural industries. Tourism has typical economic characteristics and strong cultural characteristics. Culture is the soul of tourism, and tourism is the form of culture, and the two complement each other. We adhere to the basic idea of "developing tourism with culture", regard culture as the driving force of tourism development, play a cultural brand and take a characteristic road, and comprehensively build the Qinhuai scenic belt of Shili Confucius Temple to promote the rapid development of cultural tourism. Since 1984, we have actively sought the support of relevant state departments and provincial and municipal governments, and invested several billion yuan to vigorously develop and utilize historical and cultural resources, and restored and renovated four ancient cultural landscapes: the antique architectural landscape with a building area of 44, square meters dominated by Ming and Qing styles, the ancient religious landscape centered on Dacheng Hall of Confucius Temple, the ancient city wall landscape centered on Zhonghua Gate Castle, and the ancient garden landscape centered on Zhanyuan. After years of careful development and construction, the Qinhuai scenic belt of Confucius Temple has been successively rated as "the top 4 national tourist attractions" and "the national AAAA-level tourist scenic spot". Balkov, chairman of the Executive Committee of the World Tourism Organization, praised Confucius Temple as "the essence of Chinese culture". Every year, 3 to 4 million Chinese and foreign tourists come here for sightseeing, and the tax revenue of Confucius Temple scenic spot accounts for one third of the local available financial resources.

the second is to inherit the tradition of blending literature and business, and build a new characteristic cultural market. Since ancient times, Qinhuai has been a place where large families live together and merchants gather, and the streets are quite prosperous. The integration of temples and cities is a major feature of the Confucius Temple area. While building the Qinhuai scenic belt of Confucius Temple, we have built five characteristic cultural markets in line with the cultural consumption needs of citizens and tourists: the antique calligraphy and painting market with a business area of 2, square meters, the flower, bird, fish and insect market of Confucius Temple, the folk handicraft market with paper-cutting, shadow play, bamboo carving and pyrography, the small commodity market with complete varieties and good prices, and the Qinhuai-style snacks represented by the "Eight Wonders of Qinhuai". These markets are well received by Chinese and foreign tourists and the general public, with an annual turnover of more than 2 billion yuan, which has achieved good social and economic benefits.

Third, take folk cultural activities as the carrier, and vigorously develop festival economy. The most representative ones are the Four Seasons Songs of Culture: Nanjing Confucius Temple Lantern Festival in winter, Confucius Temple Cultural Temple Fair in spring, Qinhuai Summer Community Culture and Art Festival in summer, and Confucius Temple Golden Autumn Food Festival in autumn. In order to increase the economic effects of "Festival" and "Holiday" of "Cultural Four Seasons Songs", we arranged the Confucius Temple Lantern Festival, the Cultural Temple Fair and the Golden Autumn Food Festival during the Spring Festival, the May Day and the Eleventh Day respectively, which further expanded Qinhuai's popularity and enhanced the attraction of cultural tourism. From October 1 to 7, 23 alone, the number of citizens and Chinese and foreign tourists visiting Qinhuai reached 1.35 million, and the business volume of Confucius Temple Scenic Area was 97.6 million yuan, including 59 million yuan in business income and 19 million yuan in catering income? Create a new high in previous golden weeks.

the fourth is to excavate and sort out the historical and cultural relics and carefully organize the production of cultural fine products. In order to satisfy people's search for Qinhuai culture and strengthen the research on Qinhuai culture, we have compiled a number of ancient local historical documents, such as " Temple Pagoda" and "Records of Jinling's Years Old", and edited and published "Talking about Qinhuai" (12 books in three series), "Nanjing Confucius Temple-Qinhuai Scenery" and "Ten Miles of Qinhuai Scenery"

All these works have been fully affirmed by relevant departments and society. Qinhuai District has been successively rated as "National Advanced Cultural Area", "National Cultural Model Area" and "Hometown of Chinese Folk Art". We should not only see the achievements, but also the problems that cannot be ignored. For example: the concept is relatively backward, and the awareness of industrial management is weak; The development and utilization are "extensive" and the resource advantages are not fully exerted; Small individual scale, weak competitiveness of enterprises, etc. This requires us to further emancipate our minds, keep pace with the times, and make the cultural industry bigger and stronger through continuous innovation in concepts, systems and methods, so as to provide support for the coordinated development of the three civilizations.

first of all, we should strengthen industrial awareness and make industrial planning. In order to firmly establish the concept that "culture should eat market food and the market should take the industrial road", the part of culture that can be returned to the market must resolutely take the road of industrial development. It is necessary to strengthen leadership, actively coordinate, and strive to create a good atmosphere and work together to promote the healthy and orderly development of the cultural industry. Pay close attention to the formulation of "Qinhuai District Cultural Industry Development Plan", so as to achieve a high starting point for planning and accurate market positioning. Industrial planning should be organically combined with urban planning, and strive for long-term planning, sub-item implementation and gradual implementation. We will take a series of preferential measures in administrative examination and approval, land use, market management and taxation to vigorously support the development of cultural industries.

second, relying on the characteristic resources, we will expand our advantageous industries. The practice of Qinhuai enlightens us that it has bright prospects to vigorously develop cultural tourism with rich cultural resources as the support. In the next step, we will increase investment and comprehensively expand and upgrade the Qinhuai scenic belt of Confucius Temple. Rebuild Jinling Dabao Ensi Pagoda Ruins Park and Glass Pagoda, and rebuild a number of new cultural tourist attractions such as Zhouchu Reading Platform and Li Bai Phoenix Pagoda; Open up Qinhuai River water customs tour line, land folk custom tour line and Ming city wall aerial landscape tour line; Create a tourism brand of "staying at Qinhuai at night" and create a beautiful artistic conception of "tasting snacks, staying at Qinhuai, visiting scenic spots, enjoying elegant music and visiting night markets"; We plan to build a number of landmark facilities such as Qinhuai Tourism Culture Center and Qinhuai Folk Art Exhibition Hall, and introduce a number of high-grade and large-scale leisure and entertainment places such as bars, book bars and tea houses to develop and expand the tourism culture and leisure industry.

Third, actively guide consumption and expand the cultural market. To meet the market demand, set up Qinhuai cultural tourism product research and development center, build several large-scale production and sales enterprises, launch more tourism cultural products with Qinhuai characteristics, and enhance the effective supply capacity of cultural products. Create a good environment, improve the environmental grade and service level of antique calligraphy and painting, flowers, birds, fish and insects, catering and entertainment, enhance the attractiveness of the market to citizens and tourists, and stimulate tourists' consumption interest. Increase marketing investment, and vigorously publicize the scenic spots and activities in the Qinhuai scenic belt of Confucius Temple through media, Internet, tourism fairs and other channels to attract more tourists to Qinhuai during holidays.

fourth, intensify reform? Accelerate system innovation. To realize the "three changes" in the functions of cultural administrative departments: from managing cultural system units to managing cultural undertakings and industries in the whole region, from focusing on "running culture" to focusing on "managing culture", and from relying mainly on administrative means to relying mainly on economic and legal means. We should actively promote the reform of cultural institutions, implement classified guidance and explore new management and operation methods according to the different nature of public welfare, public welfare operation and operation. It is necessary to reform the way of government investment and gradually change from investment in cultural institutions to investment in projects. Actively introduce private capital and foreign capital to set up various cultural enterprises, and form a new pattern of cultural industry development with "diversified investment and coexistence and competition of multiple ownership systems".

fifth, cultivate cultural talents? Develop the first resource. Strengthen the construction of talents in the cultural system, implement a new employment system with the "employment system" as the main body, and promote people to give full play to their talents. Strengthen the construction of folk artists, establish Qinhuai folk artists association and Qinhuai folk art school, so that Qinhuai folk art can be passed down from generation to generation and carried forward. Introduce high-level cultural talents, especially management and brokerage talents, to serve Qinhuai. We will improve the incentive mechanism for cultural talents, establish talent values that are performance-oriented, with innovation ability, creative achievements and business performance as the main criteria, and encourage cultural units to reward high-level talents with outstanding contributions.

The five-year-old Nanjing Confucius Temple-Qinhuai Scenic Belt has entered the final stage. The reporter found that Confucius Temple has made many beneficial explorations on how to make elegant culture and folk culture live in harmony, how to show the characteristics of temple-city integration and how to manage open scenic spots.

"Learn from the former temple and recall the soul of culture"

When you enter the Dacheng Hall in the heart of the Confucius Temple Scenic Area, visitors are attracted by the colorful stone mural "Confucius' Monument" around the wall. According to the tour guide, this is one of the treasures of the Confucius Temple, with 38 paintings, which were made by more than 3 craftsmen in Yueqing, Zhejiang Province in three years. "It cost 5.8 million at that time, and now it is worth over 1 million."

"When did the mural come?" "It has been here since 1998." The reporter was surprised: I don't remember anything. The tour guide said: "In the past, there were more than a dozen stalls in the temple, and the murals were completely humiliated. The stalls were cleared out, and when the lights hit, the walls were full of brightness. "

The Zunjing Pavilion behind Mingde Hall has always been the office of the scenic spot management organization. Now, the management office has been moved, and the "foreign monk" British Sir Joe Witt has moved in to set up the Confucius Institute, making it the "China Salon" for foreign tourists and Nanjing foreigners.

Tang Bohu, Zheng Banqiao, Wu Jingzi, Lin Zexu, other famous imperial examinees from Jiangnan Gongyuan, another cultural center of Confucius Temple, now tell people with a vivid bronze statue that there were 2,644 imperial examinations here, which is the largest imperial examination room in China. The person in charge of Qinhuai District Tourism Bureau said that the scenic spot will rebuild Jiangnan Gongyuan, and relevant historical materials are currently being collected and sorted out.

Confucius Temple, the soul of culture is being recalled. Nanjing's primary school freshmen held a "opening ceremony" at Dacheng Hall, students liked to "jump the dragon gate" and "worship the stars" at Jiangnan Gongyuan, and folk ticket lovers liked to show Hanfu here ... From January to September this year, there were 5, visitors to Dacheng Hall and 14, visitors to Jiangnan Gongyuan, increasing by 2% and 52% respectively over the same period last year. During the Eleventh Golden Week, the scenic spot received 1.21 million tourists, a year-on-year increase of 21%.

set the balance right, and "literature" and "business" will merge again.

At night, when the lights are on, there are more original boats in Qinhuai River. After crossing Yuanjiaqiao, the boat will be rowed into a water street with a length of 28 meters and a water width of 7-12 meters. On the banks of three stone bridges across the street, Yuanjiaqiao, Yinfeng Bridge and Banqing Bridge, five high-end clubs opened their doors to welcome guests, showing the traditional singing and dancing, calligraphy and painting, special catering and folk skills of the "Seven Elegances" of Qinqi, Calligraphy and Painting, which attracted countless tourists. Looking out of the window, guests can also watch the live performance "Sleeping at Qinhuai at Night" on the water in Bailuzhou Park.

The person in charge of the management office of the Confucius Temple-Qinhuai Scenic Belt said that the unity of the temple and the city, the harmony between elegant culture and folk culture are the indelible characteristics of the Confucius Temple. People dislike the commercial flavor of Confucius Temple, but in fact they dislike the city that lacks cultural flavor. Down to A7 version

Up to A1 version, once, a broken wall opened a shop, emphasizing "business" over "literature", and Confucius Temple became a small commodity distribution center; Now, it is necessary to correct the unbalanced balance and let "literature" and "business" merge again.

The occupied market has been demolished. Since 2, more than 1, pavilions have been demolished, and more than 6 stores in Dongshi, Xishi and Jinling Road have been rebuilt. Projects with Qinhuai cultural characteristics were invited in to honor the Confucius Temple folk art grand view garden behind the Jingge Pavilion. The best folk artists in Nanjing set up handicraft workshops such as lighting, paper-cutting, folding fans and pyrography here to hold on-site exhibitions and take apprentices.

Combining management with service and unremitting pursuit of scenic spots

The biggest difficulty in the management of Confucius Temple is openness. Since the Golden Week this year, the Confucius Temple Scenic Area has been managed 24 hours a day. In the past, the staff of the scenic spot took up their posts at 9: p.m. and withdrew from their posts at 1: 3 p.m., and all kinds of vehicles broke into the scenic spot and cut corners, even the barbecue stalls came in, which made it smoky. Now the east and west archways are equipped with electric doors, and the management personnel can manage them 24 hours a day, and the problem is solved.

integrating management into service is the pursuit of scenic spots. In the Juxing Pavilion, a tourist with a northeast accent asked, "Where is the best snack?" The staff replied: "Lian Song Snacks in Zhuangyuan Building, Muslim Snacks in Qifangge, Qinhuai Snacks in Yat Ching Building, Club Snacks in Shuijie and People Snacks in the West Square of Confucius Temple all have their own characteristics, high, middle and low, depending on which one you like." The central square is full of land and gold. Juxing Pavilion used to be rented out to merchants for hundreds of thousands of dollars a year, but now it has become a tourist consultation service center. Four tourist consultation service centers have been set up in the scenic spot, providing consultation, lost and found, trolleys, baby carriages, umbrellas and other services. Since this year, the scenic spot has achieved zero complaints.

It is difficult to manage the Confucius Temple because of the diversity of property rights in the scenic spots, and it is difficult to unify the format and management methods. However, the Confucius Temple-Qinhuai Scenic Area is about to add two "protectors". First, the Master Plan of Nanjing Confucius Temple-Qinhuai Scenic Belt, which is expected to be implemented on January 1 next year, defines the scope of scenic spots, infrastructure equipment, business control, where to relocate, etc. in the next 12 years; The other is the Regulations on Qinhuai Scenic Belt of Confucius Temple in Nanjing, which is tailor-made for the scenic spot. The maintenance of the style of the scenic spot, the management of the pedestrian street, the entry of the format and the punishment all have targeted provisions.

The Confucius Temple, which is a blend of ancient and modern times, will provide a feast for tourists from all over the world.

1. The landmark buildings along the Qinhuai River, the essence of Qinhuai scenery, Nanjing folk customs, snacks and the bustling night market are the places with the most old Nanjing flavor.

2. Every year from the first day to the eighteenth day of the first lunar month, the Confucius Temple Lantern Festival (Jinling Lantern Festival) is held here, which is very lively.

Confucius Temple in Nanjing was built in the first year of Song Jingyiu (AD 134) and expanded from the East Jin Xuegong, which is located beside Gongyuan Street on the north bank of Qinhuai River. Confucius Temple complex is mainly composed of Confucius Temple, Xuegong and Jiangnan Gongyuan, which is the essence of Qinhuai scenery.

Confucius Temple

Confucius Temple is full of Ming and Qing colors. It takes Dacheng Hall as the center and forms a central axis from Zhaobi to the north and south of Weishan. The left and right buildings are symmetrically arranged, covering an area of about 26,3 square meters. Surrounded by high walls, with gates and turrets.

Central Temple Courtyard: There are eight ginkgo trees planted in the courtyard, and the ancient lights are symmetrical. A straight stone tunnel in the middle leads to the Danyong in front of Dacheng Hall. This Danyong is a place where music and dance are held during the worship of Confucius, and a bronze statue of Confucius stands in the middle, which is 4.18 meters high and weighs 2,5 kilograms. It is the largest bronze statue of Confucius in China.

Dacheng Hall: the main hall of Confucius Temple, which is 16.22 meters high, 28.1 meters wide and 21.7 meters deep. palace