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Another food blogger
Logo, a famous online celebrity who pursues luxury life, was criticized by two official media. They apologized for their desire to survive and gave up luxury hotels to eat roadside stalls. Today, I will tell you about this "local tyrant". He eats the best, but only the most expensive. Exchange identities with the president of oppo, go to a bath center with a decoration value of 654.38+0 billion yuan, stay at the Oriental Pearl Hotel with a night of 55,000 yuan, and eat red roasted goose heads with a price of 2,280 yuan each. Even Dubai bosses who call themselves local tyrants everywhere dare not let them do this. A big logo that ordinary people have never eaten or been to takes you through.

Recently, an account that looks like a local tyrant has sprung up on the internet, showing a man wearing an orange coat, a backpack and round-rimmed glasses, which means that the big sign of online celebrities eats Beijing. With its unique video style, the account is very popular on the network of high-priced food discovery stores. Only 25 million powder was sucked in half a year, which was often consumed by thousands of people again and again, making fans enjoy it. The voice profile of the big logo says "Eat and drink". As a Northeastern, Big logo is a veritable foodie. Many people have various speculations about his luxury consumption pattern. They think he is a rich second generation with capital behind him. Some people say that he is an invisible rich man who comes out to experience life.

In fact, before using the food account, Big logo was an advertiser who worked in the advertising circle. Until the short video just appeared, friends around him began to make their own personal accounts. He couldn't help trying the water himself, so he got the big logo in online celebrity. At first, this account was managed by two people. He and his photographer tried various food themes, such as take-away, take-away, online celebrities and food punching. After accumulating a certain number of fans, the big logo resigned and concentrated on operating the account.

There is no precise positioning and style for opening an account, so there are no fixed people with more than one million fans. As for how to find his own personal preparation, I also want to talk about his previous comments on food. At first, like other food bloggers, Big logo ate home-cooked dishes from cheap restaurants, so the traffic was average. Until the big logo was released at the price of 300 yuan, the Niu Niu brand won more than 900,000 praises. The explosion of this video was purely accidental, because the photographers celebrated their birthdays together, and the video taken by the way didn't expect the effect to be surprisingly good, which opened up new ideas for the content creation of Big logo. After various attempts, the design and direction of the newcomer were determined, and the expensive food was experienced from the perspective of an ordinary person, and the store was evaluated.

Since then, the "Big logo Eating Beijing" account has officially embarked on the expensive road of eating, drinking and shopping everywhere, and the skyrocketing traffic has also proved that local content positioning and personal design are effective. Among them, the most popular video has won more than 2 million likes. According to the big logo, the average play volume of this account is about 30 million, and the maximum play volume is 90 million. The content positioning of the big logo is very expensive, "don't buy the right one, just buy the expensive one", which satisfies the curiosity of fans, because most people won't eat anything too expensive. The video style cannot be imitated. Experiencing high-end restaurants is the real reaction of an ordinary person. One word is expensive.

After that, I evaluated Bulgari Hotel and Oriental Pearl Hotel, which cost 55,000 per night. Through this series of evaluations, the average number of likes per video is close to one million, and high consumption is directly proportional to the number of likes. Years of experience in the advertising industry has laid a good foundation for his video creation.

When the big logo appeared in the video, almost no script was prepared, and the lines were improvised. This is the most authentic evaluation feeling. At present, the big logo is a small team operation mode. He is in charge of appearance, editing and shooting, and they plan their business together.

Now, the accounts operated by Guangyin, Guagua and Shoushou have exceeded 60 million fans on these three platforms. Up to now, 2 19 videos have been released, and the number of fans has exceeded 200 million, with an average of 870,000 per video. Such amazing data, the secret of powder absorption comes from curiosity about the big logo.

Every video of the big logo is out of curiosity, which not only increases the traffic for itself, but also brings visual enjoyment to fans and satisfies their mentality of hunting from a distance. Although the account is "eat Beijing", the scope of exploring big logo stores is not limited to Beijing, but punching in and eating delicious food from all over the country.