As well-known foreign catering companies have entered the Chinese market, they have brought not only competition, but also advanced management concepts and business strategies.

This has greatly impacted China's catering industry. Catering companies have adapted to market demand through reforms and the implementation of new business methods. Themed catering as a new business form has emerged.

Although theme management can create a unique catering image and characteristics, because it has just started, there are still problems such as excessive product pricing, short life cycle, and narrow target market.

Therefore, improving and perfecting the theme management method plays a decisive role in the success or failure of catering enterprises.

Current Business Overview of Theme Restaurants For catering companies, theme management means that they use a series of attraction signs around one or more historical or other themes to combine a certain theme concept with catering services to target specific consumer groups.

, providing food and services with a special cultural theme.

This business form integrates the value of catering into the consumption experience process and attracts customers with customized, personalized, and characteristic products and services.

Theme management not only emphasizes that catering companies should decorate the environment around a certain theme, but even the food and services must match it, so as to meet the needs of specific market groups with a unique atmosphere, cultural content and extended functions.

Let customers find a new feeling of dining in the situational experience, making the dining process a brand new experience.

With the opening of the country’s first foreign-funded themed restaurant in Shanghai, the “Tropical Rainforest” restaurant with the theme of green ecology and environmental protection, and the first “Zen Cool” restaurant in China with a “theme restaurant” sign and a “prison” theme in Beijing.

In recent years, various types of themed catering companies have exploded in popularity across the country, and most of them are concentrated in large and medium-sized cities with relatively developed economies.

For example, at the "Millennium Garden Football Restaurant" in Beijing, every football match is the busiest time for the restaurant; and bars with ethnic characteristics like "Sagar Mata" have naturally become the city's "ethnic customs".

Most of these enterprises are rich in Chinese local characteristics, meet the needs of customers with different cultural levels and cultural tastes, and enrich the domestic catering market.

However, due to various reasons, these businesses often do not last long. For example, Chengdu’s “Dark Restaurant”, which used to be crowded with guests, closed down in just three months.

This shows that there are still many problems in the theme management methods of catering companies that need to be solved urgently.

Advantages and Disadvantages of Theme Management The reason why theme management can gain market recognition and achieve better economic benefits is because the typical characteristics of theme management show certain development advantages compared with general operations.

However, in its development process, some unfavorable factors inevitably appear due to objective and subjective reasons.

Advantages: Diversity, personalization, and the ability to meet the special needs of consumers. The business theme of a catering enterprise is usually regarded as the expression of business personality. It is also the crystallization of the operator's hard planning and has innovative value and the nature of intellectual property.

As long as the catering company's product items, service methods and environmental design are patented, registered, notarized, etc., it will gain exclusivity and exclusivity in the competition within the same industry.

This not only shows unique creativity and methods in business activities, but also obtains unique style and emotional expression effects in the minds of consumers.

In recent years, catering companies such as Avanti Restaurants, Dai Restaurants, Miao Bamboo Houses, Floating Fishing Villages, Ethnic Restaurants, Frontier Style Gardens, and Ethnic Song and Dance Food City have emerged in various places, all of which have attracted a large number of customers with their unique themes.

customers, which shows that the themed management of catering companies has irreplaceable advantages.

At the same time, thematic operations can meet the special needs of consumers.

The theme management strategy targets carefully selected target customers. Their potential needs are highly consistent with the business demands of business operators. Their innovative, different and relaxed and joyful lifestyles have laid the foundation for theme management.

The value basis also enables catering companies to use their resources more intensively in business activities that meet target customers and their target needs.

No matter what product it is, as long as it relies on theme management, it must adapt to consumers' requirements for enriching and delighting life. Diversity and personalized content can be integrated into business activities to reflect the function of characteristics to create market value.

Therefore, once a catering company touches on theme management, it can fully demonstrate the characteristics of humanized service and provide unique services and dishes according to the different needs of each customer.

For example, Taipei's "Tea and Wine Restaurant" has several delicacies described in Jin Yong's martial arts novel "The Legend of the Condor Heroes": "Three Friends Platter in Suihan", "Twenty-Four Bridges on a Moonlit Night", "The Jade Flute and the Huai Family Listen to the Falling Plum Blossoms"

” and “A Gentleman’s Soup of Discouragement” were launched with great effect.

In order to meet people's needs for information, various "information restaurants" attract customers by providing unique information services, such as the "news morning tea" service, where each customer only needs to spend more than ten yuan to have a leisurely meal.

You can enjoy tea, read newspapers, and eat buffets with ease.

In addition, the food and environment of the catering space are interrelated. The benefits of a catering enterprise not only depend on the location, variety and taste, service quality, and operation and management methods, but also depend to a large extent on the spatial environment it creates, and the customers.

While tasting delicious food, you can also feel the atmosphere of the environment.

Themed catering emphasizes the unified "theming" of the store name, decoration, dishes, and waiter attire, creating a unique atmosphere around the theme, so it has high value and vitality.