Take some well-known micro-signals as an example: for example, gossip is mainly based on technology, and often sends out the contents of some entrepreneurial teams. Aifaner WeChat mainly attracts the attention of geeks, Desert Island Radio mainly attracts music lovers, and eating late at night mainly attracts food lovers. I started to create a micro-signal called Xuechuang concentration camp last year, mainly for young people and college students, mainly highlighting entrepreneurial cases and literature and art. In terms of literature and art, I often push some literary articles, which are inspirational, emotional, poetic, prose and novel. In the case of starting a business, I created some insights from some entrepreneurs.
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2.？ The content is that Wang Yongyuan is the unchangeable truth.
Doing content well is always the key to attracting people. Wechat, like Weibo, has the initiative in the hands of users. Users can pay attention to you or cancel their attention, just because they like it. If your content is good enough, users will naturally pay attention.
To do a good job in content, we should pay attention to various methods, starting with the title, typesetting, drawing, layout and content selection of the article. This paper mainly focuses on promotion, not content.
3.？ Promote the official account of WeChat.
Divided into several stages.
1, prophase: It's mainly the promotion of friends circle, because every operator must have his own mobile phone micro-signal. After paying attention to his own number, please share it with friends and promote it, and then publish related soft articles including major post bars and headlines. Make Weibo and QQ space the same theme as WeChat subscription number, and then add WeChat promotion advertisements to these two projects through space and Weibo traffic. Of course, it must not be too explicit promotion, so it is easy to be blocked. Put yourself in the reader's shoes.
2. Mid-term: There must be some activities to help achieve the goal of fast powder absorption. Activity-based promotion can be divided into online and offline. Online also includes Internet and WeChat activities, and there are many ways. For example, if you launch an activity in Weibo, you will have the opportunity to give gifts. Or launch an activity on WeChat to introduce friends around you to get discount gifts and so on. Please refer to Weibo for offline formula. For example, restaurants need to promote their own micro-signals. As long as they launch activities to make every guest pay attention to micro-signals, they can enjoy discounts or send certain food. This method is too flexible, and every industry has different promotion activities, so I won't give examples one by one.
3. Later stage: it is to ensure that the powder does not drop, but continues to increase. When you have a certain fan base, you should know how to listen to users' voices and be good at collecting users' feedback, and then make a careful and comprehensive analysis based on these contents, and customize users' favorite content according to the data information collected by users, which further increases users' love and appreciation of corporate content, and word of mouth also follows. Only doing what users like is successful content and meaningful content. Knowing how to listen to users' needs is a very important and continuous process. +V:（d f 4 5 8 3）