The p>216 National Tourism Work Conference proposed that promoting global tourism should be the overall strategy of China's tourism development in the new era. It marks that China's tourism development has begun to enter the era of global tourism. In recent years, the Anqing Municipal Party Committee and the Municipal Government have closely focused on the goal of "building Anqing into a tourist center city in southern Anhui International Cultural Tourism Demonstration Zone and a domestic first-class and internationally renowned tourist destination, and basically realizing a strong tourist city", and put forward vigorously implementing the global tourism development strategy, forming a global tourism development system of "three focuses, four supports and five combinations" and issuing the "Implementation Opinions on Promoting Tourism Reform and Development". Take the global tourism development strategy as the development direction and strategic orientation of Anqing at present and in the future, vigorously develop ecological economy and cultural economy, make every effort to build an upgraded version of Anqing tourism, and realize the transformation and upgrading of economic and social development.
first, focus on "three stresses"
(a) pay attention to the expansion of time and space. In the past, Anqing tourism basically only paid attention to a single scenic spot, ignoring the integration of the city's tourism resources, which made the influence of tourism brands and the driving force of radiation belt not strong enough, the tourism service elements and supporting facilities not perfect enough, and did not form a "big tourism" situation. Under the background of global tourism, Anqing launched the spatial layout of "one city, one core and two wings". "One City" means Yicheng Cultural and Creative Tourism Industrial Zone; "One core" is the Dabie Mountain National Global Tourism Demonstration Zone; The "two wings" are Tonghuai Cultural Experience Zone and Suwang Wetland Leisure Zone. Promote the establishment of a "four-in-one" city, town, landscape and village, and a "three-dimensional" global spatial pattern of points, lines and areas. Make tourism the leading industry, main function and main brand in this region. On the other hand, the tourism time node strives to be balanced, regardless of day and night, regardless of spring, summer, autumn and winter, the number of tourists and tourism income fluctuate in season and time and tend to be the best balanced state, and they can travel all the year round.
(2) pay attention to industrial integration. Anqing chose tourism as the core, and guided the primary, secondary, tertiary and urbanization into a sustainable development track. Pay attention to the combination of agriculture and tourism, and the modern agricultural demonstration areas, family farms and special species breeding bases under construction and built have integrated tourism elements so that tourists can fully experience them. Strengthen the high compatibility between industrial products and tourism. Accelerate the construction of tourist commodity production bases, agricultural products processing bases, green light industry bases, etc., at the same time increase investment attraction, and vigorously introduce 2.5 industries, such as trade logistics, e-commerce big data, animation industry, pharmaceutical big health industry, creative research and development industry, etc., to expand "green GDP". Emphasize that finance, catering, hotels, etc. should be laid out around tourism. At the same time, we will vigorously develop new products and formats, accelerate the construction of ropeways, light rail transit, low-altitude flights, hot springs and other tourism projects, and vigorously develop a number of alpine leisure and holiday tourism products such as health spa, outdoor expansion, outdoor camping, mountain sports, wedding photography, etc., so as to provide tourists with in-depth experience conditions for sightseeing, leisure vacation, health care and old-age care, health care and entertainment. In terms of urbanization, around the positioning of international professional tourist cities, the spatial layout of cities will be optimized, and Zhanghu and Saikou towns in Huaining and Wangjiang will be included in the urban areas. Accelerate the reconstruction of the old city in the old city block, the landscape construction of the Kangxi River, the construction of international animation parks and other projects, improve the urban transportation network, garbage and sewage treatment, urban public transportation and public toilets and other functional supporting facilities and the construction of community public service facilities, and strive to cultivate a number of standardized and standardized star-rated hotels, boutique inns and a number of top-grade film and television entertainment venues and shopping centers, and constantly improve the taste of tourist cities.
(3) Pay attention to the participation of the whole people. The proposal of Anqing's global tourism strategy should not only be recognized by leading cadres, but also by the broad masses, investors and all walks of life. The global tourism development strategy should be regarded as the * * * knowledge of the whole city's development, forming a strong joint force to promote the global tourism development strategy. Through the unremitting efforts of the broad masses of cadres and people in the city and the great help of people from all walks of life, by 22, Anqing will be built into a Dabie Mountain tourism demonstration base, a central city of an international cultural tourism demonstration zone in southern Anhui, a pioneering area for the construction of beautiful China, and a world-famous tourist destination integrating Zen culture, ecological vacation, red culture and Huangmei opera culture tourism; The total number of domestic and foreign tourists received in the city reached 8 million, and the total tourism revenue exceeded 1 billion yuan; There are 3 5A-level scenic spots and more than 28 4A-level scenic spots in China.
second, build "four supports"
the formation of any strategy can't be a castle in the air. Only by laying a good foundation can the strategy develop continuously and healthily. Anqing has the following "four supports" to realize global tourism.
(1) traffic support. The transportation network with extra money and excellent internal resources is a powerful boost for global tourism. At present, Ning 'an Intercity Railway, Anqing Yangtze River Railway Bridge, Wangjiang Yangtze River Highway Bridge and Yuewu Expressway have been completed and opened one after another. The He 'an-Kowloon Passenger Dedicated Line (a part of Dajingjiu High-speed Railway) is being promoted and passes through the territory. Tianzhu Mountain-Jiuhuashan-Huangshan tourist light rail has been included in the plan. With the completion and commissioning of these projects, regional railway express trunk lines with "four verticals and four horizontals" will be formed (Yuewu, north along the Yangtze River, Hehuang, Jiguang, Huyu, Jiqi, south along the Yangtze River and He 'an), "three horizontals and two verticals" (Ning 'an, Hejiu, Nanjing-Jiangbei concentrated area-Anqing, Fujing and He 'an Nine Passenger Dedicated Lines) and the Yangtze River. In terms of internal excellence, there are currently 19 new bus lines in the urban area, including the bus lines from the urban area to Haikou Town and Wanhe Farm, the bus line to Zongyang and the east and west lines of urban cultural tourism buses, and the through train from the urban area to Tianzhu Mountain and the 5,-year-old Wenbo Garden. It is planned that it will take three years to open up the connecting lines and broken roads between scenic spots, and form a large loop line, a small loop line and a network line for global tourism, so as to realize seamless docking of tourist attractions.
(2) financial support. There are five counties in Anqing, Yuexi, Taihu, Wangjiang, Qianshan and Susong, which are located in the contiguous poor areas of Dabie Mountain. They are underdeveloped areas, but they are rich in tourism resources, and they can get financial support by exchanging time for space. At present, Anqing is carrying out strategic cooperation with financial enterprises such as CITIC Securities, Fortune China, Industrial and Commercial Bank of China, China Development Bank, Minsheng Bank, etc., with the help of modern financial means to support and improve tourism infrastructure and strengthen tourism services. We will promote the cooperation between government and social capital (PPP) and the integration of investment, finance and construction, and skillfully use external forces to crack the bottleneck of funds, promote the listing of Anqing tourism enterprises, and boost the city's tourism development.
(3) Support for large projects. At present, there are 146 tourism projects under construction in the city, of which 38 are more than 5 million yuan. 68 scenic spot quality improvement projects were implemented, with a total investment of 3.898 billion yuan and a completed investment of 2.11 billion yuan. 3 national special construction fund projects were declared, with a total investment of 12.344 billion yuan and project funds of 587 million yuan. The construction of Tianzhu Mountain Entrance Service Area and Museum, Tianyuewan Hot Spring, Dabie Mountain Rainbow Valley, Kongcheng Old Street, Xiaogushan and Peacock Southeast Flying Cultural Industry Base was promoted in an orderly manner. The renovation project of Yingjiang Temple Zhenfeng Tower and the supporting project of Huating Lake Tourist Wharf were completed one after another. Sikong Mountain tourism comprehensive development project was successfully signed, and the construction of "Yiyou Yixiu" made a breakthrough. Huaxi Tea Valley and Yuwan Farmhouse Food Street were completed, and Yuexi Dabie Mountain Ski Park was completed and opened.
(4) the support of talents. Anqing started the "Talent Highland Construction Project" action plan, implemented the "Five Talents Project" for entrepreneurs, financial experts, marketing guru, entrepreneurial heroes and well-known craftsmen, cultivated reserve talents, optimized the development environment, and formulated policies and measures to encourage and promote Anqing people abroad to return to their hometowns to start businesses. Implement a "green card" service and allowance system for imported enterprise management talents to help solve practical problems in housing, settlement, employment of family members and schooling for their children. At the same time, Anqing Higher Vocational College will be used to train talents, and internet plus and other majors will be opened in view of the new situation and the new normal, so as to train professionals such as makers and e-commerce to provide talent support for the global tourism development strategy.
Third, deepen the "five combinations"
In order to better promote the full implementation of the global tourism development strategy, Anqing attaches importance to the "five combinations".
(a) combined with ecological environment protection. Anqing adheres to the two bottom lines of ecological protection and development, adheres to the basic value orientation of respecting nature, conforming to nature and protecting nature, adheres to the basic path of green recycling and low-carbon development, turns green mountains and green waters into Jinshan Yinshan, and walks out of a new way in which economic development and ecological civilization complement each other. In view of the particularity of Anqing's vast rural areas, eco-tourism protection measures have been formulated to further improve the security system. The municipal tourism department formulates special implementation standards for eco-tourism in rural areas of Anqing, regulates the operators' tourism management behavior in rural areas, prevents them from damaging the ecological environment in the process of tourism development, construction, operation and management, and provides technical standards for scientific planning and design. At the same time, we should set up an eco-tourism environment carrying capacity calculation mechanism to calculate the carrying capacity of resources, environment, social economy and so on in tourist attractions, so as to provide scientific basis for the development of eco-tourism resources more effectively.
(2) Combining with culture. Anqing has a rich history and culture, and the ancient Anhui culture, Zen culture, drama culture and Tongcheng school culture complement each other. It is known as the "cultural gang" and the "hometown of drama". There are many beautiful mountains and beautiful waters in the territory, and there are many historical and cultural relics, and all aspects are complementary. The construction of scenic spots pays attention to combining the development of cultural industry with the development of tourism, starting the construction of Huangmei Opera Grand View Garden, and building Anhui (China) Tongcheng Cultural Museum, Yuexi International Health Culture Industrial Park, Taihu Lake Five Thousand-Year Cultural Park, Tianzhu Mountain geological museum, Sikong Mountain World-class Zen Cultural Center and other scenic spots, forming a new trend of interactive development of cultural industry parks and tourism. At the same time, we will build a "Millennium Ancient Yicheng and a New Anqing with Hundred Scenes" and promote the development and construction of cultural tourist attractions and historical and cultural blocks in the old city. Hold the "Eleventh" Huangmei Opera Exhibition Week, highlighting the "Golden Week"? "Huangmei Opera" theme, increase the publicity of "Where to go during the Golden Week, come to celebrate Huangmei Opera" and "Watch the scenery during the day and watch the opera at night", hold tourism theme activities, promote the integrated development of culture and tourism, and inject cultural vitality into building global tourism.
(3) combining with new social needs. With the gradual realization of a well-off society, the middle class has become the main force of social consumption groups, which is characterized by an increasing pursuit of quality of life and a large demand for high quality and high service level of various products, including tourism products. Anqing regards mass tourism as the main body of tourism development, and attaches importance to the development of mass tourism products while actively and steadily developing high-end tourism products. Focus on the development of tourism products for the elderly population, transform scenic spots and accommodation facilities according to the special needs of the elderly, actively improve related tourism services, and provide convenience and preferential treatment for the elderly to travel. Constantly develop the youth tourism market, relying on existing facilities, and pay close attention to building a number of research and tourism bases. Attach great importance to family tourism products, take family travel as the main body of the tourism market, and cultivate advanced markets for global tourism.
(4) combined with a good business model. Whether the enterprise grows or the project is implemented, it depends on a good business model to stand firm in the tide of industry competition, realize sustainable and healthy development and ensure the smooth operation of the project. In view of the fact that the current development level of tourist attractions is uneven and there is a lot of room for improvement, Anqing has re-upgraded traditional scenic spots by means of scenic spot hosting mode and introducing foreign capital. Learn from the idea that "Golden Treasure" Company specializes in high-end temple buddhist supplies, promote the service outsourcing of tourism shopping in scenic spots, and improve the design and marketing level of tourism shopping through specialized companies. In addition to the current tourism performance, vigorously develop night tourism and entertainment projects to increase the participation of tourists. For example, Baimatan Scenic Area in the Buried Hill has launched a tourism product of "Drifting and Water Fighting in the daytime and bonfire lanterns at night", and 3, tourists attended the bonfire party in the 4th Drifting and Water Splashing Festival.
(5) combining with "internet plus". Combine the "internet plus" with tourism to realize smart tourism, so that the elements of global tourism such as food, accommodation, transportation, travel, shopping and entertainment can be well connected in series under the support of the Internet, providing high-quality personalized services, thus satisfying tourists with different needs, making them get the best travel experience, constantly promoting Anqing to the outside world, and expanding their influence and reputation. At the beginning of this year, "Anhui Taihu Tourism" WeChat WeChat official account was officially launched. The WeChat platform includes 12 sub-columns of three major columns: Colorful Taihu Lake, Leyou Taihu Lake and Micro-service. Including scenic spots, hotels, travel agencies, etc. in the county, it provides tourists with the most comprehensive information on tourism resources, history and culture, customs and latest tourism services. Another example is the Rainbow Village Resort Hotel in Dabie Mountain. Following the in-depth cooperation with Tongcheng Tourism, this year, it has carried out strategic cooperation with Tuniu Tourism and Anhui Cuilan Company to create smart tourism marketing and a wider range of tourists inside and outside the province.