A subsidiary of Zhongnan.

Zhongnan Commercial has iteratively upgraded its products, officially launched a new leading shopping mall product brand - Dayoujing, and made it its main product line for national layout.

It is understood that "Dayou" means Shengfengyou, which means "a place of joy and luxury". It will focus on four groups of people: fashionable families, Generation Z, emerging middle class, and blue-collar middle class, and create a comprehensive A social life gathering place for fashion, leisure, social, and other diverse consumption scenarios.

For the new brand "Dayoujing", Han Shi, President of Zhongnan Commercial, said:

"Dayoujing is a comprehensive upgraded version of Zhongnan City and is also the premier shopping mall that Zhongnan Commercial focuses on building. products. In the future, we will continue to focus on and deepen the development of second-tier provincial capitals and the top 100 counties in the Yangtze River Delta, accelerate strategic layout, and meet the continuously upgrading needs of urban life with better product advantages."

In the original. On the basis of the connotation of "fashion, trend and quality", Nancheng has upgraded to the core of "fashion, interaction, warmth and leisure" from the perspective of returning to the original heart, to create shopping mall products that are more in line with consumers' quality needs.

The business layout pays more attention to the integration of consumption and experience. While introducing more fashion trends, lifestyle brands and first food stores to the city, it also helps the city to comprehensively complete high-quality and personalized consumption upgrades.

At present, Zhongnan City has reached strategic agreements with nearly 200 high-quality brands such as Yonghui Supermarket, UME, Haidilao, Sisyphus, Baby Care Room, ADIDAS, MS.BAG & MR. SHOE, Starbucks, and Naixue Tea. At the same time, it has reached cooperation with more than 2,000 well-known brands and affordable luxury fashion brands at home and abroad, which has reserved a business resource ecosystem for the sustainable development of Dayoujing.

In terms of product space creation, on the basis of optimizing circulation lines and improving public facilities, through the improvement of social functions of conventional space resources, small theaters, coffee libraries, art galleries, and children's games are integrated into space, urban old streets and other characteristic indoor spaces.

As well as innovative landscape modules such as children's growth paradise, commercial activity venue, sunken social space, and artistic light and shadow space, it comprehensively enhances the social living space experience and better meets the lifestyle and good life pursued by consumers. desire.