1. What are the requirements for live broadcast of goods in Tik Tok?
Before live broadcast of Tik Tok, you need to meet the following conditions before live broadcast:
1. Register as a Tik Tok user: As the host of Tik Tok live broadcast, you need to register as a Tik Tok user first and make sure that you have a valid Tik Tok account.
2. Real-name authentication: In order to ensure the security and compliance of the live broadcast platform, you need to perform real-name authentication and provide personal identity information to ensure the authenticity of your identity.
3. Meet the qualification requirements of the live broadcaster: Tik Tok requires the live broadcaster to meet certain conditions, such as account age and number of fans. The specific requirements may change according to Tik Tok's policies and regulations.
4. Improve the live broadcast material: Before the live broadcast, you need to improve your live broadcast material, including nicknames, avatars and personal profiles. This information will be displayed on the live interface, which is very important for attracting viewers and establishing fan relationships.
5. Abide by Tik Tok live broadcast specifications: Tik Tok has a series of live broadcast specifications, including prohibited content and illegal acts. You need to ensure that your live content conforms to the requirements of Tik Tok platform and relevant specifications.
Second, Tik Tok live delivery skills
Tik Tok live delivery is a shopping method that interacts with the audience in real time. Here are some tips and suggestions to help you improve the live broadcast effect of Tik Tok:
1. Full preparation: Before the live broadcast, make sure that your products are fully prepared, including product display, product information sorting and presentation preparation. At the same time, it is necessary to ensure the normal operation of network connection and live broadcast equipment.
2. Attract attention: Use interesting and eye-catching titles, covers and profiles to attract users to click into your live room. At the beginning of the live broadcast, attract the audience's interest with attractive opening remarks and attract more people to stay in the live broadcast room.
3. Product display and demonstration: clearly show the characteristics, functions and advantages of the goods, and make vivid demonstrations. By showing samples, using demonstrations, explaining detailed product information, etc. The audience can be interested in goods and want to buy them.
4. Real-time interaction: establish interaction with the audience, answer their questions and solve their doubts, and interact with the audience through the chat function and gift interaction in the live broadcast room. This helps to establish a good user experience and interactive relationship.
5. Recommendation and personalized suggestions: Give personalized purchase suggestions and recommendations according to the needs and interests of the audience. According to the audience's comments and questions, we can provide relevant product recommendations to help them make a purchase decision.
6. Promotion and limited time discount: During the live broadcast, you can set up some promotion activities, such as limited time discount, limited time gift, full reduction and so on. To increase the audience's purchasing decision and sense of urgency.
7. Good word-of-mouth communication: By providing high-quality goods and services, actively interact with the audience and respond to their needs, and establish a good word of mouth. Good word-of-mouth communication will help attract more viewers and potential buyers.
8. Follow-up: After the live broadcast, handle the audience's orders and questions in time, and keep communication and relationship with them. Good after-sales service and follow-up can increase audience satisfaction and repurchase rate.
These are some tips and suggestions for Tik Tok live broadcast. In practice, you can use these skills flexibly according to your own characteristics and the needs of the audience, and constantly improve and optimize your live broadcast.