?Facing a busy life, each of us wants to participate in activities for entertainment. If there is a good activity plan, we can propose it. A good activity plan can better promote the activity. How can we write a good activity plan?

Below is the "Activity Planning Plan for National Day (Collection of 8 Articles)" compiled by me for you. I believe you can find content that is useful to you.

Activities planning plan for National Day (Collection of 8 articles) (Part 1) ? 1. Activity overview: ? With the end of the Mid-Autumn Festival, as people visit relatives and friends during the festival, there are more gift products at home, which makes shopping malls in

During the National Day Golden Week, we fell into a "buying low period". Therefore, the planning department of Wanda Plaza introduced "Red Culture" as the theme touring exhibition from Dalian to create an experiential shopping environment with the theme cultural and leisure experience as the core.

?1. Activity theme: Hold a "Red Culture" theme exhibition with historical themes? 2. Activity time: October 1st - 7th? 3. Activity location: Wanda Plaza? 4. Activity format: Carry out themes around revolutionary historical themes

exhibition activities.

?5. Expected goals of the event: ?Goal 1: Stretch the brand image and strengthen the positive energy of the brand.

Increase the recognition of Wanda Plaza among consumers in Shenyang area.

?Goal 2: Emphasis on emotional communication with consumers, allowing consumers to stimulate their desire to purchase while enjoying the influence of history and culture, thereby achieving the purpose of stimulating consumption.

?2. Creation of event atmosphere ?This theme exhibition still adopts the previous rental model, and Dalian Exhibition Company is fully responsible for all the decoration of the mall.

?1. General principles ?Reasonably grasp the planning concept that focuses on cultural experience, is based on commercial services, and uses commodity marketing as material, so as to create value space beyond commodities and real feelings worth experiencing for consumers.

Organize a "Red Culture" themed exhibition to emphasize emotional communication with consumers and gain recognition before making consumption decisions.

?2. Shopping mall layout planning: ?① Atrium layout plan: Determine a large-scale exhibition with the theme of "Red Culture", restore the scene of the founding ceremony, set up a 15m long and 6m wide city tower model, and place wax figures of great people to bring people back to the shopping mall again.

The year 1949 was celebrated by all the people.

?②Mall DP point layout plan: Add 50 groups of interactive creative art sculptures to the main passenger flow line intersections, passage entrances, escalator entrances, stairwells, etc. of the mall to allow consumers to watch, stop, and take photos, further strengthening the artistic atmosphere of the entire mall

.

?③Shopping mall outdoor landscape layout plan: At the main entrance of the shopping mall, three groups of 6-meter-high large-scale weapon models are displayed, namely: China's first X model, the first man-made earth satellite "Dongfanghong-1" model and

A model of China's first manned spacecraft, Shenzhou-1.

? 3. Activity implementation plan: ? 1. National Day big discount event in the mall: ? This big discount event will be arranged by the Department Store Department at the counters on the third and fourth floors. If there are takeaways, they will be arranged and handled uniformly.

?Specific content: ?①I am Chinese, big flag delivery: ?On National Day, anyone who makes a one-time purchase of 38 yuan or more on the second floor of our supermarket can get a small national flag at the service desk on the first floor with the receipt.

(Limited to 500 items, while stocks last) ②Autumn clothing is on the market, famous brand clothing exhibition ?2. National Day discount ?Specific content: From October 1st to 7th, Wanda Plaza will launch a product at a super shocking price every day.

Let customers feel the real benefits.

In addition to vegetable prices, the departments with shocking prices are: food, wine, laundry, department stores, knitwear, food, and wine on the second floor.

When selecting products, products should be selected in a targeted manner based on Huiwanjia’s recent activities. In principle, the gross profit margin should be flat.

Negative gross profit may be made under special circumstances.

?4. Activity publicity cooperation: ?1. Preliminary publicity of the event? ① Publicity time: September 5, 20xx? ② Publicity form: newspaper media, DM mainly? ③ Publicity content: layout arrangement 1/2 page, with revolutionary history

The cultural theme exhibition design renderings are mainly based on the shopping mall logo and specific instructions for the opening ceremony.