The new packaging of Nongfu Spring has won favorable comments in our dealer survey, and the three products also have their own characteristics.
One of the new products: Nongfu Spring glass bottle high-end mineral water
High-end water is a hot concept in recent years. Usually, the market will define high-end water by whether it is expensive or not, but Nongfu Spring totally disagrees with the method of distinguishing by price.
At the meeting, Zhong proposed three characteristics of high-end water: scarcity of natural water sources, natural balance of mineral elements, and ability to embody profound natural or humanistic cultural connotations.
In Nongfu Spring's view, the first two points are endowed by nature, and the third point requires human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring invited five top international design companies to design for three years, and finally selected the packaging design after 58 drafts.
In fact, as early as June 20 12, Nongfu Spring received a favorite design draft, but due to the bottle-making and printing technology at that time, it was difficult to completely put it into reality. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I came back.
This product has 8 packaging styles. The main pattern of the bottle is selected from the species endemic to Changbai Mountain, such as Dongbei Tiger, Chinese merganser and Korean pine. On the side of the pattern, there are words such as "58 species of national key protected animals are known in Changbai Mountain, and the Northeast Tiger is a national first-class protected animal", which shows a strong ecological and humanistic care atmosphere.
The second new product: Nongfu Spring natural drinking water (suitable for infants)
In recent years, there are more and more baby aquatic products abroad, which have become essential products for scientific parenting. The latest baby water developed by Nongfu Spring was also unveiled at this conference. Prior to this, there was no bottled water product specially designed for infants to directly drink and prepare formula foods in China.
Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, water with high mineral elements or no mineral elements is not suitable for infants to drink. In addition, there are requirements for commercial sterility of baby water, which was not listed as an indicator in all bottled water in China before.
All the above is nonsense, so I won't describe it much. Just look at the photos. It is said that this is the world's top aseptic production packaging!
The third new product: Nongfu Spring student mineral water
Twenty years ago, Nongfu Spring introduced sports cover packaging, which was warmly welcomed by children. The slogan "Don't make noise in class" is impressive.
To commemorate this childlike product 20 years ago, Nongfu Spring launched an upgraded version of the sports cover: natural mineral water for students.
In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap that only opens under pressure. When the cover is opened, ordinary tumbling and inversion will not make water flow out, which is very suitable for children.
In addition, Nongfu Spring also invited famous British illustrators to draw a set of imaginative labels, showing the four seasons of Changbai Mountain, namely, spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children.
What are the design features of Nongfu Spring Wenchuang? Nongfu Spring is a company that mainly produces and sells bottled drinking water, and also designs and sells cultural and creative products. And do a good job, and then the characteristics of Nongfu Spring Wenchuang design include the following aspects:
Simple style: The design features of Nongfu Spring Wenchuang products are simple, focusing on the visual effect and use experience of the products.
Natural elements: The design of Nongfu Spring Wenchuang products often incorporates natural elements, such as landscapes and plants, which embodies the brand's natural health concept.
Regional characteristics: The design of Nongfu Spring's cultural and creative products usually has certain regional characteristics, such as taking local culture or local specialties as design elements to reflect the relationship between brands and places.
Environmental awareness: The design of Nongfu Spring Wenchuang products pays attention to environmental awareness, uses renewable materials and reduces packaging waste.
Brand image extension: The design of Nongfu Spring Wenchuang products is usually consistent with the brand image, so as to strengthen the extension and transmission of brand image and enhance brand awareness and reputation.
These are the characteristics of Nongfu Spring's cultural and creative design. These design elements contribute to brand marketing and product sales, and also meet the diversified needs of consumers for environmental protection, health and fashion.
Significance of Nongfu Spring Design in Spring, Summer, Autumn and Winter
spring,summer,autumn and winter
The significance of design lies in the use of
Changbai Mountain
Tigers, deer, birds and snow symbolize the purity and nature of water. The series of Nongfu Spring, Spring, Summer, Autumn and Winter shows the essence of water with natural illustrations of the four seasons, and tells Nongfu Spring that we are only porters of nature as a whole.
Above the logo, there is a continuous green mountain shape, at the same time, there are birds flying in the air above the mountain.
In terms of color, green is usually regarded as a symbol of environmental protection, vitality and purity. The existence of mountains and birds, with green as the background, gives people a sense of environmental protection, safety and nature. Below the trademark is the red name of Nongfu Spring. Red usually gives people visual stimulation and the content is eye-catching. Overall, the combination of green and red is impressive in color contrast.
Basic meaning
Nongfu Spring's Nongfu Spring is
Nongfu Spring Company Limited
Formerly known as
Qiandaohu, Zhejiang
Yangshengtang Drinking Water Co., Ltd. was established on September 26th, 1996. It is a holding company of Yangshengtang, headquartered in Hangzhou, Zhejiang Province.
2019 on may 8, nongfu spring announced that nongfu spring had officially entered the coffee industry. On 20 1 September1day, the list of the top 500 manufacturing enterprises in China was released, and Nongfu Spring Co., Ltd. ranked 332nd.
On June 7, 2020, it was selected into the list of top enterprises in the national agricultural product processing industry 100 in 20 19, ranking 18. On September 8, 2020, Nongfu Spring officially landed.
Hong Kong Stock Exchange
The opening price rose by more than 85%.