Father and son files of Shaanxi Old Bridge and Small Bridge: The smell of fireworks on earth can best soothe the hearts of ordinary people.
(Aqi Aauto Quicker ID: shanxilaoqiao)
63-year-old Joe is from Shaanxi. The account "Shaanxi Laoqiao Xiaoqiao Father and Son File" created by him and his son Xiaoqiao has released nearly 1500 food videos in Aauto Quicker of Aika Automobile, mainly focusing on northern home cooking, especially Shaanxi pasta. Lao Qiao's video is grounded, operable and outstanding in regional style, and has gained nearly 6 million fans.
In fact, old Joe is not a professional chef. When he was young, he cut in line and went to the countryside. Later, he worked as a factory director and an enterprise. In 2000, after being laid off, Lao Qiao opened a meat deli in his hometown of Xianyang, and the business was very hot. 20 16 at the suggestion of his son Xiao Qiao, Lao Qiao became a food blogger. Old Joe eats everything with garlic. His mantra is: "Hey, it's beautiful!" " At the end of the video, Old Joe will say "Please refer to it".
Little Joe looks in the mirror and old Joe cooks. The short video made quickly became the cooking artifact of the old irons in Aauto. The father and son also set up their own brand, specializing in the production of Shaanxi oil chili pepper, and each batch of peppers can be sold out in three or four days. Old Joe said, "I love cooking Shaanxi rice. My son sent me a cooking tutorial and a video of eating, but he didn't expect to give me a fire. This is mainly because of the delicious food in Shaanxi! Otherwise, there are so many people who like to see me as an old man? "
Lao Qiao attributed this popularity to the profound food culture in Shaanxi. The netizen said, "Uncle Joe, you are Shaanxi's food business card." Old Joe is famous in Shaanxi. He is often welcomed when he goes out. It is said that even children aged five or six know him. Not to mention, many Shaanxi people who work in other places watch Lao Qiao's videos and buy Lao Qiao's products because they miss the original flavor of their hometown.