excellent model essay on business plan of sushi restaurant
Introduction: To open a sushi restaurant, you need to consider some basic factors, such as market prospects. In order to make your business more smooth, you need to make a good business plan.
Introduction to the restaurant
(1) Features of the restaurant
The revolving sushi restaurant is a high-end restaurant featuring Japanese revolving sushi. On the basis of inheriting the characteristics of traditional Japanese sushi, restaurants should introduce western elements into the current consumption characteristics of catering fashion to produce healthy and exquisite products; In the decoration and restaurant supplies, the pursuit of taste, fashion characteristics, and dishes set each other off; In terms of management, all important positions are held by professional sushi production managers for more than ten years. First-class dishes, first-class environment and first-class service are sure to make guests linger among them.
We hope to reach the standard of green catering in the aspects of raw material procurement and production technology. Green catering refers to the natural, safe and pollution-free condition of every link in the whole industrial chain of food growing, production and processing, logistics and distribution, table consumption and service environment. Use source raw materials, natural pollution-free raw materials and green food raw materials in the procurement process. On the basis of ensuring the purity of raw materials, it cooperates with the unique processing technology of sushi, that is, the perfect combination of delicious and healthy.
(II) Scope of Business
We are committed to the specialty Japanese sushi? Rotating sushi enriches consumers' dining choices and provides customers with a safe and healthy eating environment. Business contents include:
1, sushi
2, appetizer
3, sashimi
4, roasted food
5, rice, noodles
6, assorted dishes, hand rolls
(3) Target market positioning
We have positioned the target market to cover special catering and cooking. I hope that customers can experience the purpose of foreign culture while satisfying their taste enjoyment.
(4) Consumer groups
White-collar workers, people who like fashionable food, and middle-income people who pay more attention to their own health and have certain spending power (monthly income is more than 3, yuan). Sushi, as a kind of green hygienic food, has its own product characteristics suitable for all ages. According to the grade positioning of our restaurant, the consumption capacity of a single customer is 5? During 1 yuan.
2. Analysis of dishes
(1) Features of revolving sushi
Sushi is the most distinctive food in Japanese cuisine. What is its pronunciation in Japanese? sushi? , from Japan, an adjective indicating sour taste, is commonly used in Japan now? Sushi? Chinese characters are used as onomatopoeic words.
In ancient times, it was found that cooked rice could be preserved for a long time if it was put into a clean fish chamber and buried in an altar, and the food would produce a slightly sour flavor due to fermentation, which is the prototype of sushi. Nowadays, sushi rice is cooked, seasoned with appropriate amount of sushi vinegar, sugar and salt, and then mixed with other ingredients to make sushi with different tastes.
Sushi is rich in color, exquisite, very delicious and has a wide taste because of its fresh raw materials. Sushi is a kind of expensive high-grade food, and the original idea of "revolving sushi" is to let ordinary people enjoy sushi. Rotary sushi is characterized by fashionable rotary belt, and the sushi products displayed on it give consumers full visual enjoyment. At the same time, the sushi chef completes the production process in front of the guests in the restaurant, and the guests see every subtle movement of the chef to pinch sushi, which is another enjoyment of eating sushi.
As one of the characteristics of Japanese catering, sushi, with its beautiful and exquisite shape, unparalleled taste and unique processing techniques, enables customers to observe its shape, appreciate its color, smell its fragrance and taste its taste. It has irresistible food charm for consumers.
This is why simplicity is delicious and nature is delicious. Japanese sushi has gradually become popular all over the world and is loved by more and more people.
hundreds of kinds of food will be prepared for guests in this restaurant, including sushi, appetizer, sashimi, fried noodles, rice and wine. All products are made by traditional Japanese technology, which completely retains the nutritional components of food and has the characteristics of delicious taste, lightness and non-greasy.
(2) Seven Benefits of Sushi
1. This colorful and exquisite food is low in calories and fat, which may be one of the healthiest and most nutritious foods today
2. It is very delicious, and the fundamental reason is that you eat the freshest raw fish
3. Diversified ways to enjoy it. You can ask for a ready-made set meal, or ask the chef to customize sushi according to your idea
4. It has a wide range of tastes. Because there are all kinds of marine fish, river fish, lake fish and shellfish, the delicious food you can experience will be endless, and the only limitation may be your imagination
5. Sushi is not only food, but also a subtle art. The beauty of raw fish, the harmony of colors and the creative combination of platters make you have an appetite just to see them
6. The sushi restaurant itself is a good place to visit. Watching the chef make the style you want will make you feel perfect. When a sushi chef cuts, pinches and decorates a sushi, he is not only a chef, but also a graceful performer to entertain customers
7. You can make sushi by yourself, and many kinds of sushi can be done at home. You can also develop unique new varieties and experience the happiness of creation.
(3) Analysis of the sushi market in Kunming:
Cuisine is a kind of culture, and China people also accept this atmosphere and this kind of diet. China can be described as a kingdom of catering, with a large population, and natural catering is indispensable. Special catering is naturally more popular and favored, and people like to try something fresh? Food? Things. Japanese food has become more and more popular in China in recent years, and sushi and other foods have also entered thousands of households with the operation of Japanese restaurants.
what is Kunming? Leisure and slow life? The trend attracts a large number of tourists. Eat culture? People in Kunming are not backward. In Kunming, not only the local people's habit of paying attention to diet is maintained, but also the catering industry is extremely developed. As a tourist city, people from all corners of the country have brought unique cooking and delicacies from all over the world, including Japanese sushi, which is one of the gourmet series. At present, the main sushi restaurants in Kunming are as follows:
1. Helv sushi: Shuncheng Wangfujing Store, Beishi Carnival Store, Huidu International Store, New Southwest Store and Jinyuan Avenue Store
The continuous development of Helv sushi in Kunming proves that sushi has a good consumer market in the local area and is highly accepted by consumers.
2. Kitaro Sushi: Dianchi Road Store, Kunming Corridor Store
3, Hetailang Zhengyifang Store
4, Nanping Street Japanese Sushi
5, Hongye Japanese Restaurant Kunming Station Store
Industry Analysis and Development Prospect
(1) Development Prospect of Catering Industry
As a traditional service industry in the tertiary industry in China, the catering industry has changed from reform to reform. Since 199, the annual growth rate of catering industry turnover in China has remained above double digits. At the same time, the quality and connotation of the development of China's catering industry have also undergone major changes. The business scope and market space of the industry have been continuously expanded, the business grade and enterprise management level have been continuously improved, the business format has been increasingly enriched, the diversification characteristics of investment subjects and consumer demand have become more prominent, and the number of outlets and personnel team have continued to expand; The catering market is more prosperous, and the trend of individualization and specialization of consumption is obvious. The pursuit of healthy nutrition and the development of chain scale have become the theme. The development of collectivization, branding, industrialization and internationalization has been accelerated, and the process of catering modernization has been continuously promoted. China's catering market is basically stable, and the catering industry continues to grow and develop, maintaining a double-digit high-speed growth for 18 consecutive years. In 28, the retail sales of catering industry in China reached 1,54.4 billion yuan, accounting for 14.2% of the total retail sales of social consumer goods, and the per capita consumption was 1,158.5 yuan. Catering consumption continued to be an important force driving economic growth.
The catering industry is a traditional industry and a sunrise industry. It has a long history and will never end. There is an old saying in China? People eat for the sky? . It can be seen that the catering industry has sufficient capacity.
China's economic growth rate is gratifying, and people's disposable income is increasing year by year. According to some data, when a country's national income is more than 2, dollars, the traditional household services are transferred to the outside world, while China is at such a stage, so it is promising to develop the catering industry.
(2) catering brands and shopping malls * * * win development
Kunming branch of Golden Eagle Shopping Center is the largest and most complete senior department store in Kunming, integrating rich life functions such as catering and leisure, and is committed to leading the top fashion trends in Kunming.
with the development of economy, the current commercial activities are not only limited to simple shopping, but also integrate shopping, leisure, catering, entertainment and other behaviors, paying more attention to people's leisure experience. According to the data, more than 65% of the shopping malls in some big cities in China (the number is still rising) are for entertainment, catering and leisure, and only more than 3% of them come for shopping. Today, when people choose shopping malls and commercial streets, it is very important not only to consider shopping, but also to pay more attention to their psychological and emotional needs, whether they are happy, whether they are their favorite style types and whether they have their favorite auxiliary facilities.
catering and entertainment formats are important sources of popularity in shopping centers at present. Food is the most important thing for people, and cooperation between shopping malls and catering brands can be seen everywhere. Cooperation between shopping malls and catering has become a way for shopping malls to attract customers and realize? Experiential shopping? A shortcut.
from the perspective of department stores, Wang Jianlin, president of Wanda group, thinks that experiential consumption, that is, consumption in commercial facilities with sensory experience as the main factor, should be vigorously developed. ? In the future, experiential consumption will account for more than 5% of Wanda's commercial projects. The proportion of catering industry may exceed 3%, or even continue to increase. ?
iv. restaurant development strategy
We are committed to combining revolving sushi with western-style features to form a unique competitive advantage of restaurants, enhance the popularity and reputation of restaurants, and finally realize the win-win development of shopping malls and restaurant brands.
V. Business strategy
1. Ensure the unity of business philosophy, internal management, store image, employee image, service level and training content with the company's market positioning and development strategy.
2. Develop and introduce new dishes on a regular basis to improve the freshness of customers.
3. Carry out various promotional activities with customers' participation from time to time to enhance customer loyalty.
4. Improve the operation process, strictly observe the rules and regulations and discipline style, and improve the service quality of the restaurant.
5. Provide all-round humanized services and value-added services, and provide perfect long-term services.
we are committed to providing the market with high-quality dishes, excellent service and reasonable prices. We can achieve this because we have found market gaps, adopted new product research and development technologies, guaranteed stable and reliable raw materials, adequate technical support, kept abreast of market development trends and demands, and adopted effective marketing strategies and innovative team organization.
VI. The strength of the restaurant
(I) A strong executive management team
1. The executive chef has worked in a large chain restaurant in the same position, and is a senior caterer, with more than 1 years of experience in sushi production and first-class cooking technology.
2. The hall manager has worked in famous restaurants in Shanghai, and has rich experience in hall management and first-class service quality.
3. The administrative personnel have worked in the preparation and management of large-scale catering, and are familiar with many issues concerning the promotion of office personnel.
the above-mentioned personnel have * * * working experience and strong collaboration and cohesion.
(2) Sufficient funds
The total investment of the restaurant is not less than 2 million yuan
(3) The business area is about 2-3 square meters (building area)
If there is a suitable location, consider expanding the area;