The full name of the first mall that meets the following definition is Shopping Mall, which is transliterated as "Moore" or "Shangpinmao". It means a large shopping mall and is a new type of composite commercial format.

In Western countries, it is also called Shopping Center, which means "shopping center", but the meaning is not consistent with the shopping center usually referred to in China (actually another name for department stores).

Moore (shopping mall) specifically refers to a large-scale super commercial center that integrates shopping, leisure, entertainment, and catering, including department stores, hypermarkets, and many professional chain retail stores.

Similar to Center and Mall, other common English nouns are: Plaza and Galleria, which point out the characteristics of Mall, with the characteristics of promenades, squares, and courtyards, that is, under the shelter of buildings, leisure can be carried out regardless of the weather.

, shopping or partying.

The combination of Shopping + Center, or Mall, or Plaza, or Galleria, expresses the pleasant feeling that the shopping space brings to consumers. It also distinguishes that department stores (Department Stores) are only stores that classify goods and cannot provide such services as

Enjoy leisurely shopping like strolling along promenades, squares, and courtyards.

Moore Shopping Center refers to: with an area of ??more than 100,000 square meters, developed and operated by a professional shopping center management group, with an extremely complete range of business types (all business types, all business types/industry operations, showing a high degree of specialization and a high degree of comprehensiveness)

The mature structural characteristics of the coexistence of modernization and modernization), many industries, many stores, and many functions, the width of the product mix is ??extremely wide and the depth is very deep (goods must be available in high, middle and low grades to ensure a complete range of products. The width of the product mix is ??extremely wide and consists of many different products)

Positioned in large department stores, supermarkets and hypermarkets. The depth of the product mix is ??realized by numerous brand stores and professional hypermarkets in different industries.) Positioned at the family (Family Mart/Full Customer Level): Family-style consumption is.

The leading direction is to cover all levels and types of the four generations of old, middle-aged and young by setting up large-area department stores and supermarkets, as well as a large number of various specialty stores in different industries, home appliances, children and youth recreational facilities, cultural squares, and catering.

customers; supplemented by various professional stores to meet the needs of various consumers, in addition, various specialty stores are set up to attract domestic and international tourists, which can meet the one-stop shopping consumption and one-stop enjoyment (cultural

, entertainment, leisure, catering, exhibitions, services, tourism), a large comprehensive shopping and entertainment center.

Strictly speaking, if it is less than 100,000 square meters, it is called a shopping mall. If it is larger than this number and has a high degree of business complexity, it can be called a MALL.

Those larger than 200,000 square meters can be called SUPER MALL.

The International Council of Shopping Centers in the United States has stipulated the five major characteristics of shopping malls: (1) The planning, development, establishment, and operation of shopping centers all operate under a unified organizational system; (2) To meet the needs of unified management, property rights requirements are unified and indivisible.

sell.

(3) Respect customers' right to choose and enable them to achieve the purpose of one-stop shopping; (4) Have a sufficient number of parking lots; (5) Contribute to renewing areas or creating new business districts.

It can be seen that after the mall is developed by the developer or owner, it is either managed by the owner himself or entrusted to a professional shopping center management company to rent the site to various retailers (of course, the owner can also operate part of the site), but what kind of store

How much and who to introduce must be planned in advance, and all walks of life must have reasonable proportions. Its functions include not only the sales function of purchasing enough at one time, but also the life functions of eating, drinking, playing and having fun: enjoying it all at once

Foot (onestop enjoying).

In layman's terms, Moore has the following two characteristics: First, it is large: it covers a large area, has a large green space, a large parking lot, and a large building scale.

Second, there are many: many industries, many stores, and many functions (integrating shopping, catering, leisure, and entertainment). Shopping malls contain a wide range of contents, which are complex in terms of service functions and consistent in operation and management.

, reflected in the integrity of service facilities, and in terms of service scope, all residents in the business district.

From this we can see that the shopping center is not a simple decentralized business model, but an organic whole that operates in a unified and efficient manner.

In layman's terms, Moore refers to all the specialty stores and fast food restaurants on Huaihai Road in Shanghai, the mid- to high-end First Yaohan or Pacific Department Store, the mid-range Sixth Department Store, the top Lane Crawford Department Store, Carrefour hypermarkets, Xintiandi,

Hengshan Road Leisure Street, Plaza 66 or Westgate Plaza, Shanghai Movie City, Shanghai Bookstore, Children's Paradise, Haoledi KTV, Bainaohui, IKEA Furniture, OBI, B&Q, Dashidai Food City, Xiangyang Market, Sports City, Natural Beauty

SPA, MEGA FIT fitness center, large hotel, etc. are all placed in the same well-designed and exquisite large-scale commercial building, and there must be good connectivity, interaction and complementarity between stores, and through unified management

In order to achieve the overall effect, the area is generally 1 to 2 times larger than that of Shanghai Ganghui Plaza, such as the 240,000-square-meter Super Brand Mall in Shanghai, the 330,000-square-meter SM MEGAMALL in Manila, Philippines, etc.