Create a humanized and enjoyable business circle atmosphere. Wanxingdu International Business Park aims at the blank of Shandong's business history, creates the first Shopping Mall in Shandong Province, and dedicates a business platform with international synchronization and the first business atmosphere for Shandong's business and southern Shandong! The unique waterfront, landscape, luminous and Han and Tang style architectural features make the modern shopping mall have more powerful commercial magic! Beyond the conventional Shopping Mall mode, the classical building complex of Wanxingdu International Commercial Park deeply integrates European humanism, fully considers the aesthetic needs and physiological needs of merchants and shoppers, takes the essence of traditional culture and art as the main vein, and takes the crystallization of modern commercial civilization as the element to create the first-class enjoyment business circle atmosphere in China, with colorful lights, luminous reflections and feng shui to make money! —— International Fengshang Garden, pioneer of international fashion, pioneer of high-grade and high-grade commercial retail.
—— Wanxingdu International Fengshang Garden, the first large-scale department store in southern Shandong aiming at gathering authentic international first-line brands, following the world pioneer trend and leading the first fashion in southern Shandong, the first high-end department store in southern Shandong adopting five-star hotel decoration standards, and the first high-end commercial territory in southern Shandong gathering major brands "Lunan flagship cluster head office". -Here, you can drink strong South American coffee and visit the flagship store of Lunan, a world-famous brand; You can appreciate the ultimate aesthetic enjoyment brought by models from Europe; You can touch the fashion breath synchronized with Milan ...
-having the right to industrial development of the International Fengshang Garden is an extremely valuable "wealth privilege"!
business orientation: high-end department store+high-quality lifestyle supermarket
One of the eight commercial centers of Wanxingdu International Commercial Park: high-end commercial center, cartoon play center and fashion release center
covering an area of 51,339 square meters
capital-style buildings in the Han and Tang Dynasties
Property right nature: 128,111 square meters of transfer-type commercial property right; ② 22,339 square meters of self-use commercial property rights.
after the opening of business in February, 2119,
the transfer price and industrial development policy support the pricing and the transfer of property rights after all the brands have moved in and the "Lunan flagship cluster head office" of major brands has been completed.
more than one floor of the property right form is the brand flagship store in the property right store. The first floor is a small property store
product positioning of shopping malls
The first floor is a large-scale high-quality lifestyle supermarket and high-end home accessories store
The first floor is an international brand cosmetics, Hong Kong jewelry, high-end accessories and coffee bar
The second floor is a casual dress, a high-end underwear swimsuit and a baby care room
The third floor is a ladies' dress and a professional dress. Smoking area of men's book bar
Floor 5: sports and leisure clothes, sports equipment, high-grade business and cultural products, and distribution management center (office) of brand
Floor 6: children's cartoon play center, children's clothing and accessories, and viewing gallery
Floor 7: Lunan No.1 fashion international publishing platform (multifunctional performing hall), Management area
target customer group positioning of commercial retail
① Lunan celebrity golden statue members ② Linyi high-end consumer customer group ③ Lunan business customer group
Commercial marketing mechanism —— four rules to ensure business boom
① Start a business development fund of 81 million yuan, support first-line brands to enter the "International Fengshang Park", support excellent brands and their businesses to expand the venue scale and improve the update rate, and have the ability to start a "Lunan flagship"
② With the total investment of advertising and marketing promotion of RMB 11 million per year, it will be the high-end marketing of "International Fengshang Garden" by holding a series of large-scale activities leading the fashion trend of the city, such as "Lunan No.1 Fashion Brand Launch Conference", "International Brand Wearing Culture Festival", "Brand Special Large-scale Song and Dance Evening" (held at the Waterfront Laser Shui Mu Glass Stage of Wanxingdu International Commercial Park) and international brand fashion summit (forum).
③ With the top international membership system and absolutely high-end comprehensive high-quality service standards, celebrities and famous artists from all walks of life in southern Shandong will be developed into members of "Jinzun International Metropolis" in Wanxingdu International Business Park, so that "International Fengshang Park" has a top customer base of more than 5,111, forming a unique competitive power in southern Shandong!
(4) "Free delivery" of excellent free goods with hundreds of thousands of yuan per year to three districts in the city and nine surrounding counties, which supports humanized promotion of brand owners, drives crazy shopping crowds, and ensures unparalleled leading position in southern Shandong!
wanxingdu international business park in southern Shandong has unique ancient city features, unique waterfront scenery, unique high-end customers, unique internal functional complementary advantages, unique gem-level out-of-print stupa, unique marketing system and unique service advantages, which are the unique and most solid guarantee for the great commercial success of "International Fengshang Garden". The name of the case is Wanxingdu International Business Park International Wan Le Fort
-International Wan Le Fort. Wanxingdu's unique castle-like building contains extremely rich entertainment methods and thoroughly pleasant urban pleasure, and it is the best place for leisure and entertainment, business communication, friends gathering and Taobao shopping in modern cities.
—— Wanxingdu International Wan Le Fort is the first industrial platform in southern Shandong that organically combines the fashionable elements of urbanites with large-scale avant-garde entertainment industry, the first entertainment business project in southern Shandong that gathers avant-garde commercial cultures of China and South Korea, follows the international entertainment trend and aims to build the "flagship of fashion entertainment" in southern Shandong, and the first gathering place for romantic figures in southern Shandong that gathers Korean industrial culture and strong products of China. -here, you can buy authentic Korean goods in exquisite shops with Korean style; You can enjoy the exquisite service of pure Korean beauty and fashion institutions; You can enjoy the charming stage performances brought by artists from Eurasia; You can experience entertainment that you have never experienced before ...
-having the industrial development right of Wan Le International Fort is a "wealth monopoly" that you can be proud of!
Business Orientation: Top-grade large-scale urbanized entertainment and nightlife center, pure Korean indoor pedestrian street and urbanized shopping street for young people
One of the eight commercial centers of Wanxingdu International Commercial Park: Pioneer Entertainment Center, Korean Fashion Center,
Capital-style city wall strip building with an area of 54,781 square meters
Structure of underground pedestrian street with Han and Tang styles
Property right nature ① 34,781 square meters of transfer-type commercial property right; ② 22,111 square meters of self-use commercial property rights
Transfer time was officially launched in September 2118
Transfer price and industrial development policy support
The first floor of the property right form: small split independent property right shops. First and second floors: divided independent property shops. Third and fourth floors: large-scale split independent property rights. Top Tower: Gu Lou, a large-scale divided property right.
positioning of commercial functions
the first floor: (western fashion shops) boutique shopping street, (eastern fashion shops) boutique shopping, electronic entertainment, online games, etc.
the first floor of the city wall: boutique stores, which advocate engaging in Yiwu boutique direct selling monopoly and occupy the consumption highland of young people in Linyi.
the second floor of the city wall: a boutique store, which advocates and supports Korean boutique clothing, hairstyles, portraits and other services.
the third and fourth floors of the city wall: large KTV and nightclub.
Top-floor tower: the nightlife special zone for top-level privacy members. High-end entertainment is only open to members.
Positioning of target customers of commercial retail
① Jinzun members of Lunan celebrities; ② Lunan business customers; ③ Lunan white-collar workers; ④ Lunan young fashionistas
Commercial marketing mechanism —— three foundations to ensure the prosperity of business
① Activate the 81 million yuan business development fund, support excellent businesses to enter the "International Wan Le Fort", support businesses to improve their original commodity channels, and directly integrate their commodity advantages and service advantages. Based on the authentic products from Yiwu and South Korea, guide the decoration style and level of fashion shops of merchants, and create a competitive advantage of goods and a fashionable advantage of shops that are synchronized with Dongdaemun Commercial Center in Seoul, South Korea and consistent with the strong radiation of goods in Yiwu, Zhejiang!
② With the total investment of advertising fees and marketing promotion of RMB 11 million per year, various urbanized fashion activities such as "Beauty Dressing Competition", "Fashion Makeup Lecture", "Wan Le Fort Beauty PK Competition", "Hairstyle Makeup Competition" and "Night Reception for Top Entertainment of the Tower" were held, and the fashion columns of major media in Linyi were sponsored and co-organized, so as to create the international Wan Le Fort, which was the best in southern Shandong and enjoyed a good reputation in Shandong.
③ With a particularly strong industrial development and brand chain support policy, attract domestic entertainment tycoons to open Lunan concept stores in Wan Le Fort, and attract a group of professional masters engaged in fashion nightlife entertainment to take charge of the business, so as to improve the nightlife entertainment level in Linyi and even the whole Lunan area as a whole, and form a strong radiation ability of customers and strong competition for customers!
wanxingdu international business park in southern Shandong has unique ancient city features, unique waterfront scenery, unique high-end customers, unique internal functional complementary advantages, unique gem-level out-of-print stupa, unique marketing system and unique service advantages, which are also the most solid guarantee for the commercial success of "International Wan Le Fort". The name of the case is Wanxingdu International Business Park International Gourmet
-an international gourmet, a unique hydrophilic food culture complex in Shandong Province, with rich cultural elements of ancient architecture and high-intensity humanistic atmosphere and affinity. It is the first choice for urban financial businessmen to gather, entertain friends, have a rest, taste all kinds of food and enjoy a happy life.
—— Wanxingdu International Gourmet is the first cluster catering and leisure cultural area in southern Shandong with architectural style of Han and Tang Dynasties, waterfront landscape and night lighting landscape, representative catering brands of domestic mainstream cuisines, waterfront plank lounge and attic in the air, and gathering famous Chinese and western restaurants inside and outside the province, among which "Oriental Sun Tower" and "Oriental Moon Tower" are the commercial property rights of North China!
-here, you can spread your wings and feast on the world, or you can lean against the railing and have a drink on the moon. You can enjoy the delicious food all over the world, or you can sing a hearty song about wine. You can gather the moon to make friends with tea, or you can sit comfortably and watch the beauty ...
-Having the right to industrial development of international gourmets is a "wealth power" comparable to the world.
business orientation: high-grade business dinner restaurant, branded restaurant chain, delicious food all over the world, and leisure dining
One of the eight centers of Wanxingdu International Business Park: International Food Center and Waterfront Leisure Center
with an area of 67,116 square meters
Style: merchants in the Han and Tang Dynasties and ancient courtyard buildings in the south, tower buildings in the Han and Tang Dynasties, Xiangyun Waterfront Plank Lounge and Fengyun Hall
② 31,111 square meters of self-use commercial property rights
Transfer time was officially launched in October 2118
Transfer price and industrial development policy support
The first floor of property rights form: a two-door shop with independent property rights that can be freely divided in size. Second floor: Split independent property store. Third and fourth floors: large-scale split independent property rights. Top-floor tower: Gu Lou, a large-scale whole-floor property right.
business function positioning
Floor 1: special restaurants, bars, American fast food, western-style steak houses, etc.
Floor 2-4: Lunan Image Head Office of a large catering brand chain.
top floor: high-grade member restaurant and high-grade classical tea house.
Oriental Sun God Tower: top-class business dinner and exclusive tea room for members at the top of the tower.
Oriental Moon Pagoda: the "Cantonese-style seafood grill" for top business dinner.
Waterfront Xiangyun Plank Road: the riverside open-air lounge outside the store on the first floor.
target group positioning of international gourmets
① Lunan celebrity golden statue members; ② Lunan business group; ③ Lunan white-collar workers; ④ Lunan young fashion group
Business marketing mechanism-four methods to ensure the prosperity of "international gourmets"
① A business development fund of 81 million yuan will be launched, and excellent and authentic gourmet catering, American fast food, Japanese and Korean cuisine, royal banquet and Big Mac will be introduced. At the same time, local merchants are strongly supported to join well-known catering brands at home and abroad and set up their franchise stores as "international gourmets", so that the concentrated effect of catering and leisure and the advantages of new cuisines form an impact on the decentralized pattern of Linyi catering industry.
② With an annual total investment of advertising and marketing promotion of RMB 11 million, through holding "Qingdao International Beer Festival Sub-venue", "World Grand Cooking Competition", "Special Week of Chinese and Foreign Chefs' Treasures" and "China Famous Wine Banquet"
③ With a particularly strong industrial development and brand chain support policy, famous domestic restaurants will be attracted to set up Lunan Leader Store among "international gourmets", so that the service level and reception level of catering and food in Linyi and even the whole Lunan area will be improved as a whole, forming a strong customer radiation ability and a strong position in customer competition!
④ With the top international membership system and absolutely high-end comprehensive high-quality service standards, celebrities and famous artists from all walks of life in southern Shandong will be developed into members of "Jinzun International Metropolis" in Wanxingdu International Business Park, so that "international gourmets" will have a top customer base of more than 5,111 and form a unique "high-end gourmets group" in southern Shandong!
wanxingdu international business park in southern Shandong has unique ancient city features, unique waterfront scenery, unique high-end customers, unique complementary advantages in internal functions, unique rare and out-of-print "Biaowang" real estate, unique marketing system and unique service advantages, which are also the most solid guarantee for the commercial success of "International Wan Le Fort".