The current situation of Shantou snack market is that it has diverse business forms and complete varieties. The business outlets are mainly decentralized and appropriately centralized, which can basically meet the consumer demand of the local market. In terms of business form, the first is a takeout-only shop. It is operated by bakery stalls, snack bars, vegetable market snack stalls, grocery stores, etc. They provide customers with finished or semi-finished products, such as easy-to-carry rice dumplings, siomai, crystal balls, etc., which can be bought and eaten at home. Meatballs, cabbage cakes, taro cakes, etc. are often provided as semi-finished products for customers to take home for processing; secondly, they are mainly eaten now and taken away. It is operated by snack restaurants, time-honored snack bars, etc. For example, there are beef ball snack bars located in every corner of the city. They are shops that make beef ball soup, beef ball rice noodles, and takeaway beef balls. The time-honored "Piaoxiang" snack shop and "Aixi" dry noodle shop also have this business model; the other is the snack restaurant, which mainly sells and eats now. For example, China Travel Restaurant’s Chaoshan snack buffet set menu costs 25 yuan per person, free to choose. Chaoxiang City is a snack supermarket. You can purchase with your card and eat now. Nowadays, it is not difficult for locals to have gatherings at home or outside, and to entertain guests from out of town to taste Chaoshan snacks.

Although Chaoshan snacks are very popular in Shantou, for outsiders who have never been to Chaoshan, they are hard to find after hearing its name. Many guests who come to Shantou have tasted Chaoshan snacks and are full of praise for the deliciousness of Chaoshan snacks. However, when they want to buy some to take away, they often return with regrets because the store cannot provide convenient packaging. In major supermarkets in Shantou, you can often see Cantonese, Shanghai, and northern snacks, but snacks from this region are rarely seen. However, the Chaoshan snacks sold in cities such as Guangzhou and Shenzhen are often not authentic enough. This shows that the degree of productization of Chaoshan snacks is low. Many operators are still stuck in the traditional business model of small traders and hawkers, lacking modern marketing concepts. They are relatively lagging behind in terms of publicity, packaging, circulation channels, etc., making it difficult to compete. Exiting Chaoshan, entering foreign markets, broadening business channels, and forming economies of scale.

Secondly, most of the time-honored Chaoshan snack brands have outdated business concepts. They muddle along with their old signs and are unwilling or afraid to add gold or silver to the time-honored brands. For example, the time-honored snack bars such as Laoma Gong Zongqiu, Aixi Dried Noodles, and Piaoxiang (White Peach Cake), which have been awarded the title of "Chinese Famous Snacks", still have the same simple old appearance, the same single variety, and the same old age. business practices. As a result, the sales scope is getting narrower and narrower, and some are even unsustainable. How to correctly handle the relationship between inheriting tradition and reform and innovation is an issue that these time-honored brands urgently need to face. "Fuhecheng Beef Shop" is a snack shop that only became famous in the 1990s. It mainly sells beef snacks, such as beef hot pot, beef balls, beef ball rice noodles, etc. In order to expand operations and occupy the market, in 1998, the store took the lead in registering a trademark for its store name with the State Trademark Administration and creating a well-known brand. At the same time, it changed its business model and expanded and renovated the store. It has hot pot in winter and air conditioning in summer. It adopts flexible and diverse business methods such as selling and eating now, taking out, and door-to-door delivery. In response to market demand, business was booming. In just a few years, it opened 6 chain stores, each of which was popular, and became the leader of Shantou snack bars. Its business model is worth learning from.

Chaoshan snacks have only developed as a category of food in recent years. After continuous exploration, promotion, publicity and promotion by the catering industry, tourism industry and the media, the business market has developed steadily and its popularity has also increased. Upgraded, Chaoshan snacks have won the honor for two consecutive years at the Chinese Famous Snacks Certification Conference, my country's top snack competition. So far, 8 Chaoshan snacks have won the golden sign of "Chinese Famous Snacks". It is reported that in December this year, the 3rd Chinese Famous Snacks Certification Meeting and the Chinese Famous Snacks Cultural Festival will be held in Shantou, and the 9th Chaoshan Food Festival and other activities will also be held this year, including our "Eating in Shantou·Chaoshan Food" and the World” forum, the holding of these activities will promote the innovation and development of Chaoshan snacks and open up broader prospects for the promotion of Chaoshan cuisine.