The catering industry is a food production and operation industry that provides all kinds of drinks, food, consumption places and facilities for consumers through instant processing, commercial sales and service labor. Below I will solve the business scope of opening a catering company for you, hoping to help you. Business scope of a catering company
There is no specific requirement for the business scope of a catering company, but it can generally include: Chinese food, western food, buffet, fast food, wine, drinks and other catering companies can choose according to their own catering characteristics. For example, the business scope of a catering company is: manufacturing and selling Chinese food (excluding cold and cold dishes); Operating characteristics of catering companies selling beverages
One-time
Catering services can only be used once, which means that the service can only be carried out after the guests enter the restaurant, and when the guests leave the restaurant, the service will naturally terminate.
intangibility
The catering industry has intangibility in service utility. It is different from tangible products such as fruits and vegetables, and its quality can be judged by its color, size and shape. The catering service can only be evaluated by the personal experience of the dining guests after purchasing, consuming and enjoying the service.
Difference
On the one hand, the difference of catering services means that catering services are completed by catering department staff through manual labor, and each staff member provides different catering services for guests due to their age, gender, personality, quality and educational level. On the other hand, the same waiter will have different service attitudes and service methods on different occasions, at different times or in the face of different guests.
directness
After ordinary industrial and agricultural products are produced, most of them have to go through multiple circulation links before they can reach consumers. If the products fail to pass the quality inspection before leaving the factory, they can be reworked. In the store, the products you think are not satisfied can be ignored, but the catering products are different. Its production, sales and consumption are almost synchronous, so the producer and consumer are face-to-face service and face-to-face consumption. The development trend of catering companies
1. Take the road of fast food with high quality and high efficiency
With the acceleration of urban life and the improvement of residents' income level, the demand for fast food in society is increasing day by day, and fast food restaurants with high quality, low price and high efficiency will be welcomed by the majority of residents. Mr. Qian Xuesen, a famous scientist in China, once suggested that fast food centers should be established in some big cities in China to meet the dietary needs of the masses with high efficiency and low cost of scale operation, accelerate the pace of socialization of housework and promote the economic development of our country. In fact, there are many restaurants and various catering enterprises all over China, which have obtained good economic benefits by operating fast food business.
Second, pay more attention to the emotional appeal and atmosphere of the marketing environment
Consumers in modern society often have many emotional elements when spending, which are easily influenced by the environmental atmosphere. In diet, they don't pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. The environment that requires eating? Scene? 、? Emotional? , so as to better meet their emotional needs. Therefore, quite a few restaurants have made great efforts to decorate the environment and create an atmosphere, trying to create a variety of unique and attractive emotional appeal. Or novel and chic, or warm and romantic, or quiet and elegant, or lively and exciting, or magnificent, or small and exquisite. Some show urban scenery, while others show off rural customs. There are sergeant styles, western styles, and even more Chinese and western styles. From the gourmet environment to the romantic names of shops and dishes, you can set off the eternal elegance and a warm feeling of harmony when you eat too much. The interior of the restaurant can also have some strange ideas. For example, tulips, red roses, etc. are used to replace the number of tables. The signboard at the door in business and preparation makes people feel cold and heartless. What if it is used instead? Our shop opens at nine o'clock in the morning. Would you please wait a moment? Please forgive me for closing at ten o'clock this afternoon and seeing you at nine o'clock tomorrow morning? It makes people feel very cordial. Therefore, fast food restaurants and some big hotels with good environmental atmosphere have been welcomed by people.
Third, ecological agriculture, green food and healthy environment will be paid more attention to by people
With people's increasing concern about environmental pollution, ecological balance and their own health, pollution-free and pollution-free green food and healthy food have been welcomed by consumers, and many catering enterprises have adapted to this requirement by launching their own healthy green recipes, increasing health care facilities and creating a healthy environment.
In recent years, many people of insight at home and abroad have put forward a brand-new explanation for the concept of health. Many catering enterprises have launched a series of promotional measures accordingly. For example, promoting healthy recipes, introducing health information (such as providing magazines related to health and sports, or attaching health clubs and yoga classrooms, or showing foreign sports films, holding workshops on healthy recipes, etc.), and providing health facilities (such as setting up? Massager? Fitness machine? Oxygen supply? ), provide a healthy environment (such as non-smoking restaurants, etc.), so as to adapt to the changes in people's concepts and their requirements.
In recent years, the health care function of medicated diet has been recognized by more and more people. There are more and more medicinal food restaurants. Vegetables and fruits rich in fiber, pollution-free and nutritious wild vegetables, account for an increasing proportion in restaurant dishes, while high-fat and high-protein foods, which used to be the main dishes and big dishes in restaurants, retreat to a secondary position. Because according to scientific analysis, high-fiber food can reduce cholesterol, reduce cancer incidence and control blood sugar concentration; However, the wild vegetables that have never been valued by restaurants are safe and reliable because of their delicious taste, no pollution, and rich in trace elements such as carotene, ascorbic acid and riboflavin, which are beneficial to health, and have good medicinal value. According to the analysis, shepherd's purse in wild vegetables has the functions of harmonizing spleen, promoting diuresis, stopping bleeding and improving eyesight, Lycium barbarum has the functions of nourishing liver and kidney, benefiting essence and strengthening yang, Malantou has the functions of clearing away lung-heat, diminishing inflammation, stopping bleeding and cooling blood, and Chrysanthemum brain has the functions of dispersing wind and cooling heat, calming liver and improving eyesight. In Nanjing, wild vegetables have become an important part of the public's dining table, and restaurants have also adapted to the changes in consumer demand, and have launched a variety of carefully crafted wild vegetables and seasonal vegetables.
Fourth, pay attention to personalized, characteristic and visualized services
With the improvement of people's living standards, consumer demand will become increasingly personalized, which requires enterprises to pay attention to people's specific requirements, provide targeted services according to specific consumption scenarios, consumption time and consumers, and accordingly shape a corporate image that meets customer requirements. Such as lovers' restaurant, fans' restaurant, Xiaozhan restaurant and divorce restaurant. From the psychological point of view of modern consumers, many people not only consume the goods themselves, but also the fame of the goods and the image reflected through the goods, because the image has certain symbolic value, which can satisfy people's pursuit of status and other aspects, make people feel proud, or give people a talk or an experience.
5. Pay attention to people's needs in emotional life, social activities, etc.
Emotional life is one of people's basic needs. In recent years, a so-called? Sensational? Our marketing method is to stimulate and mobilize people's emotions through various measures to achieve the purpose of promotion. Many catering enterprises also promote sales by setting up service items such as couples' boxes, couples' teahouses, couples' packages and couples' barbecues. Or strengthen family reunion, friends' gathering, parents' and children's affection, brothers' and sisters' affection, hometown affection, classmates' affection, etc. to mobilize people's consumption desire. In propaganda, we also emphasize the characteristics of emotional services and try our best to highlight our own consumption environment suitable for all kinds of emotional life. Eating out market is the foundation of the catering industry, and one of the important reasons for eating out is that people need to seek a better environment, more thoughtful service, more formal places and richer food choices based on the needs of entertainment, such as weddings, funerals and celebrations, business talks, emotional exchanges and friends gatherings.
according to "China catering industry development prospect and investment forecast analysis report", the current catering industry development situation is very grim. The growth rate of large-scale fast food chain enterprises in the first half of the year is maintained at around 1%, the proportion of new store expansion is only 2%-3%, and the profit of local fast food brands is less than 8%. The growth rate of dinner enterprises has obviously slowed down, and enterprises in Guangdong, Hainan, Hunan and other places have even closed down due to overwhelming, or rented or transferred to the outside world. In addition, the turnover rate of hot pot enterprises in the first half of the year generally reached the lowest in history.
in p>26, the annual retail sales of catering consumption in China exceeded the trillion yuan mark for the first time, reaching 1,34.55 billion yuan, up 16.4% year-on-year, with a net increase of 145.8 billion yuan over the previous year, achieving double-digit high-speed growth for 16 consecutive years, and an increase of 188 times compared with 1978 in the early days of reform and opening up.
in p>27, the development of catering industry in China reached a new level, with the annual retail sales reaching 1,235.2 billion yuan, an increase of about 2.65 billion yuan over the previous year, with a year-on-year increase of 19.4%, which was 3 percentage points higher than the same period of last year, accounting for 13.8% of the total retail sales of social consumer goods, driving the total retail sales of social consumer goods to increase by 2.6 percentage points, and contributing 15.6% to the growth of the total retail sales of social consumer goods. The rapid and sustainable development of catering industry in China shows that under the background of social demand and economic development, the overall scale of the industry is expanding day by day, and its position and role in the national economy are obviously promoted and strengthened.
from January to November p>28, the retail sales of accommodation and catering industry in China reached 1,39.51 billion yuan, up 24.9% year-on-year, which was basically the same as the previous month, 6.1 percentage points faster than the same period of last year, accounting for 14.2% of the total retail sales of consumer goods in the same period, driving the total retail sales of consumer goods to increase by 3.5 percentage points. In November, the national accommodation and catering industry continued to maintain rapid growth, with retail sales reaching 137.66 billion yuan, up 25.1% year-on-year, 3.5 percentage points faster than the same period of last year, but down 6.6% from last month.