1.The main constituent of Head & Shoulders contains ZPT, which is fungus removing and anti-dandruff, resulting in the procetion from dandruff. The Active Zinc is our new researched production, with a breakthrough in an thorough excitement of activity and a further optimization in the size and shape of the ZPT particle, enabling the scalp to be covered most and reducing the possibility for Active An to be rushed away. These could offer a better function and more efficient dandruff removal for your hair .
2.Price advantage: Prices of our brand are just at average level among shampoo. Occupying a major population in a country, the middle class should choose Head & shoulders as the best.
< p>3.Each series is designed for a special group of people.4.In strong support of P&G, the Head&Shoulders would keep innovating and adapting to the time, in order to stay fresh and living.< /p>
5. For the recent 60 years, the hair-care expert Head&Shoulders has established research and development centers in several countries. As a result of our engagement of research and development in the field of scalp health, our superior quality products an scientific hair-care ideas have been favored by a broad range of consumers.
6. The advertisements of Head&Shoulders lack originality by conventiional styles and non-unique features.
7. There are competitions of other brands under P&G, which would necessarily cut down our competitive power and market share.
8. P&G Co., Ltd has classified Head&Shoulders as anti-dandruff shampoo, where we ourselves devised the market into groups of dry hair, normal hair, greasy hair, and men specially, with relative moisture fomulas, balanced fomulas, clear fomulas and strong protecting fomulas.
9. Aiming at different groups of people we propose a series of special products including intensive cleaning, hydrating nourishment, cleaning and protecting 2 in 1, and so on.
Our market object are youngsters especially those born in the 1980s or 1990s, who have characters of personality, self- expression, and persuit of fashion. As basic beauty products, shampoo's require determines the market of Head&Shoulders.
10.Designed for beautiful women: a hair without dandruff is always in every lady's dream. And the various products of Head&Shoulders have just enough to cater their requirements.
11.The orientation of Head&Shoulders is very clarified as anti-dandruff for decades from 1950 up to now. The functions of Head&Shoulders are enjoying popular support for the equation between anti -dandruff and Head&Shoulders shampoo. This is how we grasp psychology of consumers and manage the marketing strategy of local, leading to an attraction and great deals of purchasing.