Baicaowei has persisted in producing outstanding quality for 12 years and continuously accelerated the pace of innovative independent brand building. [9]
The development up to 2015 can be summarized into three stages:
The 1.0 era (2001-2009), offline chain, rapid growth.
Baicaowei flagship store gift box
Baicaowei flagship store gift box
In 2003, Baicaowei’s first snack store opened. [10]
In 2005, the 16th Baicaowei snack store was established and the Baicaowei trademark was registered.
Hangzhou Holmes Food Co., Ltd. was established in 2007, focusing on product research and development and production. [11]
Hangzhou Baicaowei Food Co., Ltd. was established in 2008, with Hangzhou as its headquarters. There are 42 stores nationwide. [12]
In 2009, Hangzhou Baicaowei Food Co., Ltd. was renamed Hangzhou Baicaowei Enterprise Management Consulting Co., Ltd., responsible for Baicaowei brand management and chain operations. At the same time, 62 new stores were added, bringing the total number to more than 100. [12] In the 2.0 era (2010-2013), e-commerce took off and the Internet upgraded. In 2010, Hangzhou Baicaowei Enterprise Management Consulting Co., Ltd. was officially approved by the Ministry of Commerce as a Chinese franchise enterprise. [13]
In December of the same year, at the invitation of Alibaba, it officially entered Taobao Mall (the predecessor of Tmall). The "Baicaowei Flagship Store" was opened for business, opening a new era of Baicaowei Internet commerce. [1]
In 2011, daily e-commerce sales exceeded 500,000, with daily orders of 15,000 orders per day. Four months after opening the store, the food category ranked first. [7]
In May of the same year, it received venture capital of 10 million. [14]
In 2012, it won the China Chain Store Golden Kirin Award for the Most Growing Brand [15]? In the same year, Double Eleven exceeded 5 million in a single day. [16]
The 10th anniversary of Baicaowei brand in 2013. Reached strategic cooperation with STO Express and became the first major merchant to enter STO Express. Comprehensively launch the strategic layout of national warehousing and logistics. From the end of the same year to January 2014, Baicaowei ranked first in New Year’s Day sales across the entire network, becoming the No. 1 snack food brand on the Internet. [17]
The 3.0 era (2014 to present), the circulation network, the future era.
In 2014, Baicaowei launched the first food festival on the entire network, with store turnover exceeding 10 million. [18]
In 2014, Baicaowei e-commerce sales exceeded 1 billion yuan. [7]
The second food festival in 2015 has begun. The turnover was 20 million, an increase of 100% compared to the first Food Festival in the same period last year. [19]
In 2015, Baicaowei e-commerce sales exceeded 1.5 billion yuan. [20]
In 2016, the third Baicaowei Food Festival kicked off, with turnover exceeding 40 million, a year-on-year increase of 100%. [21-22]
In July 2017, Baicaowei officially cooperated with Alibaba Retail Channel. Baicaowei flagship store single products such as "Baobaoguo" and "Renrenguo" were sold to more than 50 customers through Retail Link. The purchase list of Wanjia offline community stores. [23]
E-commerce performance editor
Baicaowei flagship store products
Baicaowei flagship store products (9 photos)
2010 Since the beginning of the year, Baicaowei has fully transferred from offline to online. Baicaowei flagship store has quickly settled on major e-commerce platforms such as Tmall, JD.com, Paipai.com, Yihaodian, Dangdang.com, Suning.com, Amazon, and Vipshop, and has become a core merchant in the food category on the platform. . In 2014, Baicaowei has become the leading brand of Internet snack foods, ranking among the top three in the industry. A series of data can explain the performance of Baicaowei e-commerce:
In the 2013 New Year’s Day, 435,536 boxes of Baicaowei gift boxes were sold, ranking first in sales, casual snacks, and New Year gift boxes on the entire network. .
In 2014, Baicaowei launched the first 517 Food Festival on the entire network, with a store turnover of 10 million, ranking first in the snack category on the entire network.
During the 2014 Double Eleven Carnival, the transaction volume of Baicaowei stores exceeded 60 million, with a single-day transaction volume of 670,000.
In 2015, Baicaowei’s second 517 Food Festival, the turnover reached 20 million, an increase of 100% compared to the first Food Festival in the same period last year. Juhuasuan’s transaction volume was 360,000, exceeding the sum of the second to ten snack merchants. [19]
During the 2015 Double Eleven Carnival, Baicaowei’s online sales exceeded 156 million. [24]
For four consecutive years from 2012 to 2015, the cumulative sales of New Year gift boxes reached 10 million boxes. New Year’s nut gift boxes rank first in sales online. [20]
In 2016, Baicaowei’s third 517 Food Festival had a turnover of 40 million, an increase of 100% compared to the second Food Festival in the same period last year.