7 articles on shopping mall end-of-year activity planning. End-of-year promotions are one of the important measures to stimulate domestic demand and expand consumption. They are an important starting point for establishing image, expanding influence, and realizing consumption expectations. Now I will introduce to you the planning of shopping mall end-of-year activities. I hope you can

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Shopping mall year-end event planning 1 1. Spring Festival promotions are nothing more than price reductions, bundling, gifts, exchanges, etc. You can approach consumers step by step through a variety of information communication methods to achieve sales targets: 1. Media communication.

This is a traditional way of transmitting information and communicating with consumers, using radio, television, newspapers and other media that can influence the consumption behavior of target consumer groups to introduce activities and group buying content.

The choice of media, the frequency of placement and the theme of each placement should be determined according to the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotional event, which is the first step to promote consumption.

2. Make sales vivid.

Vividly arrange the shelves, stacking displays, pop layouts, and environmental atmosphere in the store to remind consumers of information about promotional activities.

In the process of sales vividness, attention must be paid to highlighting the theme and making it clear at a glance.

Generally, the display should be in place 3 days to 1 day before the event. This method of communication not only deepens the atmosphere of the Spring Festival, but also makes it closer to the people.

3. Personnel promotion.

This is the most direct way to communicate with consumers.

Set up event redemption points or direct sales inside and outside the store, and communicate promotional information to consumers face-to-face through direct communication between promotion staff and consumers, prompting consumers to make purchases.

2. Use different communication methods for different consumer psychology stages. Each of the above communication methods has its own different characteristics. Different communication methods should be selected according to different consumer psychology stages, but this relationship requires flexibility and should be grasped and paid attention to.

The following characteristics: 1. Belongs to the attention, interest, association, and desire stages: mainly uses media, market impact, etc. to guide consumers to the terminal.

2. Belongs to the stage of desire, comparison, conviction, and decision: mainly uses vivid and personal selling methods to encourage consumers to quickly form purchasing decisions.

During the Spring Festival, about 50% of consumers enter the store just to buy other products or because they have to buy such products without receiving any promotional information. Therefore, vividness and personal selling are crucial.

important.

3. High-profit products during the Spring Festival should be displayed in the form of a pile head. The pile head should have strong impact and momentum. Pay attention to the shape of the pile head. It can be designed with traditional Chinese festive images.

3. Do a good job in display work in shopping malls and supermarkets. Display includes all display points in the store, such as shelves, counters, piles, special shapes, freezers, etc. The conventional display standards for these display points include light top and heavy bottom.

First in, first out, and the ratio of various brand products should also pay attention to color matching. In addition, during the Spring Festival promotion activities, the following main principles should be paid attention to in display: 1. The principle of consistency refers to the expression of all display points during the promotion activities.

All information contained in this promotion is information about this promotion and should not contain other non-promotion information or outdated information.

2. The principle of highlighting refers to focusing on the core brand and packaging of this promotion.

It can be reflected by centralized display, increasing the proportion of display, setting up special display positions, etc.

In the actual operation process, each store should seriously adhere to the key to good display, because no matter how good the display standards and principles are, they are reflected through actual display operations.

A common problem encountered during the Spring Festival is that due to the large sales volume, the products stacked on stacks or shelves will be taken out by customers in a short time, leaving no time for replenishment or replenishment.

Shopping mall year-end activity planning 2 According to the requirements of the "Notice of the Operation Office of the Autonomous Region Commerce Department on Further Implementing the 20__ Year-End Promotion Activities", create a good consumption-promoting environment and consumption atmosphere in the city, and continuously enhance the driving role of consumption in the economy.

Promote the rapid and healthy development of the city's consumer market, strive to achieve the city's total retail sales of consumer goods goals and tasks, and combine the actual situation to formulate a special promotion and publicity plan for the end of 20__.

1. The purpose of the activity is to "promote consumption, expand domestic demand, adjust structure, and stabilize growth", with the theme of "buying the whole city and enjoying life", and in accordance with the principle of "the government sets the stage and enterprises sing the show" and relies on the Wuzhou brand

and service advantages, by carrying out exhibition activities and various promotional activities to enhance the driving force of consumption on economic growth.

Actively carry out publicity and momentum, convey various event information to consumers, create a good event atmosphere, stimulate consumers' enthusiasm for consumption, and ensure that exhibitions and promotional activities receive tangible results.