1 project preparation
1. Product preparation choice: the protagonist must be a native product of the hometown representative. It is recommended to eat here, such as honey, oranges, apples and dry food.
2. Logistics: Talking about cooperative price. Usually, if the quantity is large, we can talk about an order for 6-9 yuan. At this time, we must warm up the group and find a few e-commerce friends to discuss.
3. Wechat packaging: It is best to use my own avatar, but there is a trick that you should not be too beautiful, and it is best to have real photos. Friends circle updates customers' food purchases and praises from time to time.
2 the creation of local products
We sometimes envy the simplicity of rural children's "soil", which will attract people if we are not careful. This trait is innate, and local products should also have this simplicity.
The characteristics of native products can be located in the characteristics of their soil.
The first feature: If the specialty needs to be planted, then its planting method must be "indigenous method". The more soil there is, the easier it is to be accepted by customers.
The second feature: the growing environment, the best growing environment is pure natural, pollution-free, far away from the city, of course, not the kind of mountains and forests, convenient transportation, at least logistics.
The third feature: products need to be real-time and original. If it is edible, it is best to eat it directly. It is best to have products just needed, such as food, which is easy to take and will lead to repeated consumption. Even if the profit is small, you can make small profits but quick turnover, and don't process too much.
The fourth feature: packaging also needs "earth", packaging does not need luxury and gorgeous, as long as the use demand is guaranteed, it is natural. Of course, if your specialty is gift boxes, that's another matter.
In the future, long-term past advertising content can be created around the above characteristics, and it will last for a long time, because the most touching thing must be the simplest.
3 specific operation
1. Soft-text advertisement: For example, if you are eating, you can apply for some accounts from the media platform, write some soft-text articles targeting food, or post works or trends on some food apps. Just like this person who sells whole grains, he promotes his own millet by sharing how to make millet pumpkin porridge.
If there are some costs, you can directly put food and soft advertisements on the official WeChat account.
Show it to fans with words and pictures to show their feelings, arouse resonance and stimulate consumption.
Of course, if the quality and taste of your products are excellent, the repurchase rate will definitely be high.
The principle of soft-text advertising for other types of professional products is the same.
2. Add a group: Add some food QQ group WeChat group can also be promoted, which is full of super food and a quasi.
3. Live broadcast: You can live broadcast the planting or growth process of local products through the live broadcast platform, and then drain it to WeChat to complete the transaction, or you can live broadcast directly with friends circle.
4. Consignment: Consigning special products through community consignment banks or grocery stores, and then copying them in this way after success, you can make it bigger.