Baba Farm is a game on Taobao APP. As long as users regularly "water and fertilize", they can get free fruits. The platform aims to search for high-quality fresh fruit supply chain resources for consumers through the Internet, so that consumers can taste high-quality agricultural products through interaction.
According to statistics, since the platform was launched in September, 20 18, 50 million people went to Baba farm to exchange fruits every day, and Taobao gourmets took away 500,000 free fruits. These fruits come from more than 40 fruit bases in China.
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Some inland and remote areas have been the bottleneck of sales, transportation and development because of high logistics cost, weak transportation advantage and difficulties in transportation and storage of agricultural products.
Relying on Alibaba's e-commerce, logistics and warehousing systems, Baba Farm has integrated resources in these fields and established a complete distribution network covering the integration of planting, circulation and sales to help melon farmers get through the industrial chain. Baba farm has opened up a green logistics channel for it, solved the logistics and transportation problems, and let the original ecological agricultural products go out.
As soon as possible, the truck line planted by fruit farmers and filled with fruits will be delivered to Baba farm users, providing explosive sales for local agricultural products and promoting the upgrading of production areas. With the help of Baba Farm, the honeydew melons in Minqin, Gansu Province jumped from the initial "dare to grow" to "sell 80,000 to100,000 Jin every day".
Something delicious and convenient