Current location - Recipe Complete Network - Food world - Which snack bar has a better business model?
Which snack bar has a better business model?

Snacks have become a favorite food for men, women and children, and the prospect of opening snack bars is relatively good. To operate snack bars, you need to know some business models. The following is to sort out the business model of snack bar for you, hoping to help you!

business model of snack bar

1. Positioning your own customer groups

Generally, snack consumers are low-and middle-income people, and young women or students are the most common in general cities. Most women prefer stimulating food, while students like cheap and affordable food best. The consumption of 35 yuan is acceptable to both migrant workers and students. The accuracy of this positioning will determine the development of store business in the future!

second, the choice of store address

where is the most suitable place to open the store? Is the school gate still a place frequented by women? For example, supermarkets, nearby busy communities and commercial blocks. Anyway, the more people there are, the better. The quality of the store site will determine 7% of your future business! ! ! Why do some people open a shop and then open it again or again? Think carefully about why big shopping malls and brand stores are chosen in blocks with high traffic. Look at the high rent, but how much publicity expenses will be saved! No matter where you open a shop, you want to have a good business, but if no one knows, no one will spend it. How can you make money without spending it? Remember one thing: wool will only come out on sheep! So don't be afraid to say that the rent is high, but you should also do what you can. In other words: if you have two stores to choose from, one is that you can earn 3 thousand by renting 1 thousand a year, and the other is that you can earn 1 thousand by renting 4 thousand a year. Which one do you choose? Therefore, you must think more about choosing a store, or you will have a hard time promoting it in the future!

three: decoration problem

when operating snack business, most people will step into a misunderstanding, that is, the store decoration should be luxurious and upscale, which is actually a big mistake. Because you are a snack, not a hotel, most of the people who come to spend here are low-income, and your luxurious decoration will directly block many guests out. If you pay attention, you will find that some night market stalls will be more favored by low-income consumers. In that place, consumption is the best choice for the bottom of society, which is economical and casual. Because I am from the bottom, I always choose these places when drinking with my friends. The consumption in these places is very lively and close. Yes, this is the feeling. If you want to open a store successfully, you must make your guests feel at home! Don't get me wrong when you say so much, it's not that you are not the whole gear! Just to tell you a little, don't keep your strange guests out of the door, your shop is their home, a home that makes them feel warm and comfortable! Another thing to remember: don't follow the crowd when decorating your store, but make your own personality and characteristics, so that others can remember it more easily, especially the name of the store. Don't be too vulgar but innovative, so that people can never forget it!

4: Hygiene

Hygiene should be a problem that restaurants must pay attention to and grasp. Especially in restaurants in big cities, we should pay more attention to the fact that the storefront business premises must be specially arranged for personnel to clean up immediately, so as to completely keep the guests clean. Especially in summer, we should pay more attention to the prevention and control of mosquitoes. Don't make people sick when they enter the store. It's not only star-rated hotels that should pay attention to hygiene, but even small restaurants should strictly control hygiene. Anyway, if I am a consumer, I won't enter the unsanitary store for the second time! As a boss, you have to use your brain to manage everything from store hygiene to kitchen hygiene and the clothes of the staff.

Recommended plan for opening a snack bar

First, limitations of investment in opening a store

Holding 5, yuan, there are limitations in the projects that can be invested. Take my opening a snack bar as an example, the rent I bear is less than 3, yuan per month for 8 square meters. It is best to choose a place near the downtown area and the farmer's market. It is best to pay the rent once a month, or once every three months!

Second, decoration and facilities

The storefront wall is white, with ceiling, lights and exhaust, and the minimum price is 5 yuan for 8 square meters; The floor ceramic decoration is 3 yuan. Kitchen decoration and facilities are 4, yuan, 15 sets of chairs and tables are 6, yuan, two air conditioners are 6, yuan, and tableware is 2, yuan. Do you make money making snacks? Although the investment is not too great, opening a snack bar should reflect elegance, and people's appetite is often related to the environment. I like to post some introductions of snack characteristics on the wall: origin, taste and related celebrities. There are one or two brochures on our snacks on each table. The decoration period is one month.

Third, business characteristics

Do you make money by making snacks? The biggest feature of snacks is to make some foods that ordinary people can't do well, but the profits are quite high. If it's not a franchise store, investing 5, yuan, at least the boss is a food expert who can make all kinds of foods suitable for local habits, and then standardize the production process. I am in Hangzhou, what I do is to have a small amount of hangzhou dishes salty taste characteristics, and to maximize the performance of Cantonese style.

fourth, employees who open snack bars use

to invite two shifts of employees, one to collect money, one to collect tables and wash dishes, three to operate in the kitchen window, and one to send takeout delivery. Do you make money making snacks? It is related to the management of discount promotion that the payee is the boss or any other person. Employees should have uniform clothing, and employees should pay 2 yuan deposit when they are hired. The problem of uniform clothing is almost an investment offset, not an investment in uniform clothing. The basic salary of employees is 8-12 yuan, and then 5% of monthly turnover will be used as employee bonus, which will be evenly distributed according to attendance.

Fifth, marketing strategy

1. In order to save costs, small advertisements in the form of business cards can be printed and distributed in nearby communities or shops or markets. In addition to decorating and storing goods, leave another 3 yuan as working capital, and try to spend it on advertising.

2. Give out a 2% discount coupon one month before opening.

3. Draw cards for discount. Prepare a deck of poker with 6 cards at the cashier's desk, including one 1, one 2, one 3, one 4, one 5, one 6, one 7, one 8, one 9, and one king. If you win the lottery, you can buy more tickets from 1 yuan and get more tickets from 1 yuan. If you win 123456789, you will get a discount rate according to the number drawn, such as 8. Add 5 jqk without discount.

Sixth, analysis of gross profit of opening a store

This snack bar can basically operate in the morning, at noon and at night, and the daily target turnover is 3,-5, yuan. That is, the gross profit is 18 yuan, excluding the employee's salary and expenses of 14*6.

management coup of snack bar

In view of the blank market, change the business varieties

Enlarge the scale to attract customers. For small-scale hotels, the economic situation is simply not allowed, so we can only make organic adjustments on the basis of small hotels, and we must look for business projects that are both unique and unpopular in the market.

the more the society develops and the market is subdivided, the more professional the hotel management should be, and try to manage different styles, tastes, atmosphere and cultural characteristics based on the limited resources. It is necessary to publicize the functional characteristics of the hotel and highlight the differences with other hotels. In order to retain customers, products must have changes, innovations and breakthroughs, and show distinctive differences.

create a warm dining environment

make visitors feel at home, and feel warm and refreshed as soon as they enter the door. It's not enough to run a restaurant just because the environment is good. The service must keep up. We should strengthen service training. From managers to employees, we should put ourselves in the perspective of customers and treat customers as gods. Improve the loyalty of regular customers and consolidate market share. Commonly used means include: frequent visitor discount, quick registration and checkout, and recording the past information of frequent visitors to provide personalized services.

a personalized service experience will leave a deep impression on the guests. Many customers have this potential requirement to establish friendly relations with the hotel. They hope to get personalized service from the hotel for a long time, and hope that the service staff will be familiar with them, care about them and take the initiative to provide them with high-quality services.

Joint promotion is more affordable

In order to further maintain the popular situation, on the premise of ensuring the food characteristics and service quality. It is an effective strategy to promote sales. Customers' loyalty to hotels is rewarded. Rewarding frequent customers is a form of reward, and rewards can take many forms. If the way of discount in most hotels is too cliché, uninspiring and unappetizing, you can jointly formulate an incentive plan with other companies, * * * with the same operation and * * * with the same benefits, such as cooperating with nearby photo studios or bath centers for joint promotion.