Today, the most popular short video software is Douyin. Where there is traffic, there is income. Gradually, while Douyin brings people joy, it can also bring people huge wealth. In just one night, many people have made a living relying on a few short videos. A day of plenty of food and clothing.

Although there are many people who rely on Douyin to make money now, they still cannot do it easily and blindly. You must choose the right direction before making a Douyin account. And before you actually start the actual operation, you will find that operating Douyin is not that simple.

The following are the monetization secrets I came up with after studying 10 big Douyin accounts. These secrets may subvert your understanding

1. Selling accounts and fans

Whether a Douyin account is worth selling, the most important criteria are the number of fans and fan attributes. The number of fans is very simple. The more accounts there are, the more valuable they are. Fan attributes are generally divided into ordinary fans and precise fans. Ordinary fans just want to meet their daily entertainment needs, while precise fans are different, such as funny fans, mom fans, emotional fans, etc. Compared with ordinary fans, the unit price of precise fans will be more than ten times higher. This operation mode is a batch operation. A large number of accounts are created in a short period of time, one for each mobile phone. The account maintenance time is generally about a week, and then the content of one's own plan is started to be produced in batches. It can be started when the number of fans reaches about 10W~20W. If it is sold, you can also sell the phone and account together, and the price will be higher.

2. Advertising monetization

This model is mainly aimed at users who are deeply involved in the vertical field of Douyin. The portraits of fans are very clear and are very suitable for the construction of advertising scenes. Especially for Douyin display experts in food, comedy, travel, music, talent, performance, etc., advertisers only need to outline the content to be promoted, and then the advertisers will embed hard or soft advertising in the video content. Advertising monetization is among all monetization methods. Douyin officially recognizes and supports it the most, and Douyin also provides an advertising task matching platform - Star Map.

The Douyin Star Map platform serves brands, MCN companies and celebrities/influencers and collects commissions. Here, it can realize order reception, contract management, project summary, data viewing, etc. For example, the brand side has For content needs, you can go to the Douyin Star Map to select suitable celebrities/experts for marketing. After the Douyin Star Map was upgraded, it has achieved the integration of Xigua and Huoshan. Experts from the Xigua and Huoshan end who want to join the Star Map to receive orders must There are more than 50,000 fans.

The unit price of a fan currently disclosed in the Douyin advertising industry is 3 cents, but in fact, according to public cooperation data, the unit price of a fan is 1.5 to 2 cents. For example, if you have 1 million fans, you can post an advertisement. The cost is about 20,000 yuan, and the advertising fee that can get 3 cents is very small, unless the fans are very accurate or the accounts are authoritative in the industry. Well-known brands such as Taobao, Alipay, Didi, and clothing brand Uniqlo often cooperate with Douyin in advertising. Hundreds of thousands of fans also have opportunities, but the price and brand are often relatively poor.

There is also product display window advertising. This method is more suitable for those who have stores. Products can be sold in the display window. I will explain it in detail in the next article, but the data shows that most people do not have stores. Here They often choose the Taobao customer model or rent advertising space for a fee.

3. Monetize sales

The huge sales volume of sunscreen, facial cleanser, essence and other cosmetics fully illustrates Douyin’s strong ability to sell goods.

There is a difference between the ability to bring goods and the ability to sell goods. For these popular products on Douyin, people usually go to Taobao stores to search and buy them, even if the reason for the increase in product sales is because of your Video, but in the end you don’t have any profit income, this is the ability to sell goods.

The ability to bring goods is when the product becomes popular and purchased through your channel, a commission will be generated after the product is purchased.

Therefore, you must choose your own unique products and create your own IP as much as possible.

1. E-commerce promotion - product display window

The product display window can be your own, or you can choose someone else’s. Other people’s stores use the above advertising monetization method, and your own Only a store can be called selling goods for cash. The standard for applying for shopping permissions has been reduced from the initial number of fans to 50 to 1 million, later to 1,000 fans, and now 1,000 fans can also be opened, providing many opportunities for accounts with few fans to guide users to the Douyin window to purchase Video of the same product.

2. Direct traffic to WeChat to sell goods

Many Douyin accounts generally have WeChat on their homepages. Except for the big ones who need WeChat to discuss cooperation, the remaining one is WeChat business people. .

Douyin has now become the main way of attracting traffic for micro-businesses. Any industry can get what they need from mom fans, female fans, weight loss fans, beauty fans, etc. on Douyin. fans.

Whether it is window promotion to bring goods, or channeling traffic to micro-marketing, the most important and core thing is verticality, and the front and rear areas must be consistent.

For example, the front-end explains whitening knowledge, and the back-end sells whitening products; the front-end matches fashionable men's clothing, and the back-end sells fashionable men's clothing.

And it cannot be disconnected. For example, if your front-end field is emotional, but your back-end product is weight loss, there will be no conversion rate.

4. Monetization of paid knowledge

If you have excellent professional knowledge, you can choose to share part of it for free. If there are people who like your knowledge and want to learn more about it, then next There is a fee for the process. There are also various types of knowledge payment: education training, dance training, baby mother training camp (how to become a correct enlightenment mother), PS teaching courses, short video production courses (video cutting, video special effects)... ..Entrepreneurship training can also be conducted, and narrating entrepreneurial thinking is also a way of monetizing knowledge through payment.

5. Offline diversion and monetization

Since the popularity of Douyin, some "Internet celebrity stores" have sprung up across the country. You will find many restaurants in your life. , KTV, bars, and even some small roadside stalls on the street will shoot Douyin videos for their stores. This is a way to attract offline traffic and monetize. One of the characteristics of offline traffic diversion is that it has geographical limitations and is not very operable for Internet hunters, because it requires great attraction to guide the national traffic to one place, but once it is successful, the income will be Huge.

For example, Xi'an's Tang Dynasty Tumbler, Turkish ice cream, etc. are visited and tasted across the country. This kind of impact is often nationwide and suitable for the catering industry and tourism industry to learn from.

6. Live broadcast

This kind of Douyin operation method is relatively demanding. First of all, the account must be at least tens of thousands or hundreds of thousands of fans. At the same time, the live broadcast must be a real person, and the personal talents required for live broadcast are , eloquence, appearance, etc. must be in line with the public. This method is not suitable for everyone, but once successful, the benefits are often huge. Buying gifts in Douyin is also a method of cashing out. 42 Yinlang in Douyin live broadcast can be exchanged for 6 yuan, and the withdrawal ratio is nearly 7:1. The method is to enter the "wallet" in the "My" option and exchange it for Just RMB.

Universal tip:

If you don’t know how to monetize your content, analyze more videos of your peers. Learn how to make videos, and you can also add their WeChat accounts and observe their patterns in your circle of friends.

For most of us, attracting traffic and selling goods, monetizing fans, and receiving advertisements are the main ways to operate a Douyin account, and the one that suits you is the best.