"Ctrip Food Forest" is committed to recommending special catering in global travel destinations to Chinese travelers based on Chinese standards, and creating a comprehensive, industry-leading travel destination catering information service platform for Chinese travelers. Through this platform, travelers can meet their expectations for destinations.
Personalized needs for gourmet food.
Users can find what they want to eat conveniently and quickly.
On December 22, 2016, Ctrip announced the launch of an independent catering brand "Ctrip Gourmet List" to enter the travel catering information service industry.
Liang Jianzhang, co-founder and executive chairman of Ctrip.com, said: "Ctrip Food Forest is not for profit and aims to provide users with objective and comprehensive food guidance. It will provide rich and pertinent reviews of high-quality restaurants around the world. This platform
The information services provided will help users make faster and better decisions. "In the concept of "Ctrip Food Forest", a truly high-quality travel dining experience should not be limited to the deliciousness of the food itself.
"Ctrip Food Forest" CEO Li Wen said at the press conference that a good dining experience is also a very important part. "The integration of food and beautiful scenery, local culture, and historical heritage is the unique experience that travel food should have."
”Extended information: The selection of Ctrip Food Forest List is a very complicated process. These selections do not rely entirely on data. Although Ctrip has a huge accumulation of data on catering, the selection process of Ctrip Food Forest is
Lin still uses a combination of "data" and "operation" to promote it. First, he selects some restaurants that meet the standards from the aspect of big data, and then mobilizes food hunters around the world to taste these restaurants. "Helmsmen" and directors from different cities
Restaurants that meet the criteria will be screened again.
Ctrip Food Lin Yi*** has three sections, namely Food Lin Stars, which are restaurants with excellent reputations and are the first choice for gourmets; the second section is Food Lin Zhenxuan. The restaurants in this section are very exquisite and
It is a taste recommendation; the third section is the popular local restaurant with the flavor of Gourmet Forest. The restaurants in this section are all local snacks, which is very suitable for people who travel.
The lists in these sections are evaluated by the Ctrip Food Forest jury, and the requirements for restaurants on the list are very objective and authoritative.
A total of 15,000 food hunters will search for the restaurant, and 500 professional directors will taste the food and score it. It will then be reviewed by 18 directors with one-vote veto power. After such layers of review, a restaurant will be announced online.
Months, and only if there are no objections can the candidate be listed and awarded a medal.