China quanjude (group) co., ltd is not a state enterprise, but a private enterprise.
Quanjude, a time-honored brand in China, was founded in 1864 (the third year of Tongzhi in Qing Dynasty) on the sixth day of the sixth lunar month. Quanjude opened his first roast duck shop in Qianmen Street [7]. After several generations of pioneering efforts, it has made great progress. In January, 1999, Quanjude was recognized as a well-known trademark by the State Administration for Industry and Commerce, and it was the first service-oriented China well-known trademark in China.
through continuous innovation and development, Quanjude cuisine has formed a Quanjude cuisine with the unique Quanjude roast duck as the leading factor, which integrates whole duck seats and more than 4 special dishes. It is loved by heads of state, government officials, people from all walks of life and domestic and foreign tourists, and is known as the first food in China. Zhou Enlai, the former Chinese people and Chinese Premier, chose Quanjude Duck Banquet as a state banquet for many times.
Quanjude is old and young, both traditional and modern, and is forging ahead bravely towards the grand vision of China's first catering, world-class cuisine and internationally renowned brands. On July 15th, 221 (the sixth day of the sixth lunar month), Quanjude celebrated the 157th anniversary of its brand establishment, and its brand-new IP image Mengbao Duck appeared.
quanjude is a well-known Chinese restaurant brand, which was founded in 1864 (Tongzhi for three years in the Qing dynasty). After several generations of pioneering efforts, it has now developed into a modern catering industry group, China quanjude (group) co., ltd. In 24, Quanjude Group and BTG Group merged and reorganized as the catering sector enterprise of BTG Group. In 27, Quanjude A-share was successfully listed, and it changed from a state-owned catering enterprise to a public listed company, which embarked on the fast track of development and achieved new development of a century-old brand. Quanjude has served guests and friends all over the world with its exquisite roast duck hanging skills. It has received heads of state and politicians from more than 2 countries and regions, and it has also served the people's life and won the reputation of being the first to eat in China. In the new era of consumption upgrading, Quanjude Group has launched a new strategy of brand chain and series development, promoted new strategies of upgrading, copying, incubating and management upgrading, committed itself to comprehensive upgrading, and created a new brand image with an international perspective and a sense of the times. Quanjude's brand value in 217 was 17.118 billion yuan.