The operation skills of live broadcast with goods can be started from five aspects: account operation, account positioning, live broadcast product selection, live broadcast room packaging and live broadcast script content planning.

1, account operation, live broadcast with goods, account operation is very important. Take Tik Tok as an example. Before Tik Tok does live delivery, we must first operate our Tik Tok account. This operation is mainly to locate the account.

2, account positioning, account positioning is to locate fans, only accurate positioning can make Tik Tok's big data capture the audience group that conforms to your account style, so that fans entering your live broadcast room are more accurate.

3, live selection, before doing live selection, we must first confirm our product positioning. The anchor is responsible for the fans by making a good selection.

4, live room packaging, live broadcast is a performance show, of course, we must pursue details everywhere, not only pay more attention to what was said during the live broadcast, but also pay attention to every corner revealed in the live broadcast.

5. Live script content planning. In the process of live content planning, we should clarify the live theme, live target, live personnel arrangement, live room activity policy and other issues.

Features of live broadcast:

The marketing method of live broadcast with goods is not only interactive, but also interactive. During live broadcast, live broadcast and sales activities can be carried out at the same time. While the anchor conveys the live content to fans, fans can also express their views or share their experiences through messages and barrage.