with the development of society, a new cultural phenomenon-"partner culture" is prevalent among young people.

The so-called partner culture means that young people express their life attitudes and values by posting their photos or videos on social platforms, and matching them with various fashionable clothing, food, travel and other elements.

The popularity of this cultural phenomenon not only reflects the changes of young people's aesthetic concepts and consumption concepts, but also has a certain impact on our society.

First of all, the prevalence of partner culture reflects young people's pursuit of a better life. In the past, we may have put more emphasis on frugality and simplicity, but now with the development of economy and the improvement of personal income, young people begin to pay more attention to enjoying life and pursuing a higher quality life experience.

All kinds of fashion elements in the partner culture make people feel a beautiful state of life and inspire their love and yearning for life.

Secondly, the prevalence of partner culture also reflects young people's demand for individuality and self-expression. In a society where the trend of integration is becoming more and more obvious, young people are more eager to express their independent personality in their own way.

Partner culture provides a platform for young people to show their creativity and aesthetics, and also establishes a personalized identity for them.

However, partner culture also has some problems and challenges. First of all, excessive pursuit of fashion and collocation may make young people pay too much attention to appearance and form, while ignoring internal value and significance.

Secondly, while showing self-expression, we should also be careful not to cross the bottom line of social morality and law. Finally, we also need to pay attention to whether the consumption habits and waste in the partner culture meet the social goal of sustainable development.

In short, the prevalence of partner culture reflects some changes and needs of young people in our society, and it also has a certain impact on our society.

We should look at the advantages and disadvantages of partner culture objectively and guide young people to understand and express themselves correctly, so as to promote the progress and development of our society.