Bailian Festival Walk Shopping Center No.11, located in the center of Wujiaochang City Sub-center, is a large-scale urban shopping center integrating shopping, dining, leisure, entertainment, fitness and other functions. Bailian Festival Walk, with a total construction area of 126, square meters, is the largest single shopping center in Hudong. Festival Walk is 21m long from north to south and 5m wide. * * * has 9 floors above ground and 3 floors underground, of which the 1st floor underground to the 9th floor is the business floor, with an average area of 1, square meters on each floor. The 2nd and 3rd floors underground are parking lots. * * * has more than 2 parking spaces, and the 1st floor underground is directly connected to the pedestrian tunnel in Wujiaochang sunken plaza.

In the super-large space on the 9th floor above ground and 1st floor below ground, Bailian Festival Walk has carefully built 1 shopping corridors, including leisure interest corridor, famous fashion corridor, workplace life corridor, amorous beauty corridor, gentleman's articles corridor, sunshine vitality corridor, modern home corridor, skating food corridor, film and television entertainment corridor and fashion entertainment corridor. From the 1st floor underground to the 6th floor underground, there are also ten theme life halls, including imported food hall, beauty jewelry hall, fashion leather goods hall, exquisite private clothing hall, my fair lady hall, popular cowboy hall, fashion gentleman hall, cute baby hall, leisure sports hall and warm home hall, which have gathered 247 brand halls and more than 2, selected brands. The average area of each museum is 56 square meters, and there are as many as 2 brands in a single museum, which is the first among the department store theme museums in Hudong area, both in the scale of the museum and in the number of brands owned. According to reports, Festival Walk is the shopping center with the highest brand grade in the northeast of Shanghai, among which Sephora, the world's leading authoritative brand of cosmetics retail chain, will make its debut in Hudong. More than 5 first-line beauty brands, such as Dior, Lancome, Estee Lauder, Clarins and Annasu, have gathered in the SEPHORA store in Festival Walk. In addition, Festival Walk has also gathered women's brands such as Masfair, BERRY, Eve Xinyue and Coroba; Satoni, LAMPO, Jidian greiman and other men's wear brands; NIKE, ADIDAS, LEVI'S, PUMA, LEE and other sports and leisure brands; Children's wear brands such as Disney, NIKE, ADIDAS, Les enphants, Barbie and Snoopy; Rolex, Celebrities, Tudor, Longines and other famous watch brands: Belle, Hasen, Lyle Stan and other leather goods brands. It is reported that nearly 2 high-end brands, such as Yagestan, which was originally planned to be introduced, have not been implemented at the moment due to the heavy investment task of Bailian Investment Promotion Center. Bailian Co., Ltd. plans to adjust its brand structure one after another after its opening in Festival Walk, so as to further upgrade its brand grade, thus forming dislocation competition with the surrounding department stores such as Parisian Spring Department Store and Oriental Shopping Center Yangpu Store.

According to Bailian Festival Walk, in Festival Walk, the proportion of leasing merchants is 2%, and the proportion of joint sales merchants is 8%; In terms of business area, the proportion of leasing and joint marketing is 5% each. In addition, Bailian Co., Ltd. has also opened its own Italian boutique leather goods museum in Festival Walk, and all the classic leather shoes, jewelry, clothing accessories and other famous products are directly purchased from Italy. In Bailian Festival Walk Shopping Center, the proportion of shopping accounts for 65%, catering accounts for 16%, entertainment accounts for 17% and others account for 2%, which realizes the staggered connection of various functional formats and is the most comprehensive shopping center in Hudong.

In terms of entertainment, Bailian Festival Walk has the largest "champion skating rink" in Shanghai, with an area of 8 square meters. It adopts the most advanced and environmentally-friendly refrigeration system and top-level ice cleaning equipment in the world, and has a coaching team composed of foreign coaches and winners in national figure skating competitions. In addition, the "Jindian Century Show" cinema on the 8th floor of Festival Walk is the most luxurious multi-hall cinema in Shanghai at present.

Festival Walk * * * has introduced 23 fashion concept catering brands, among which the most representative one is the 6,m2 "Modern Kitchen" which debuted in the Shanghai market for the first time. The 22m-long professional T-stage is located in the center of the restaurant, and will become one of the release centers of brand clothing in this city.