As an experienced micro-businessman with more than two years of experience, and having experienced the highest levels of several brands, I would like to share my views.

When entering the micro-business industry, product selection is very important.

Once you make a wrong product selection, the consequences may be a large amount of stockpiling and loss.

In 2013, the micro-business industry came to the forefront, and beauty products such as facial masks quickly became popular in the micro-business circle.

Since the rise of micro-business, the development of the micro-business industry has been based on the idea of ????speculating on hot products to quickly make money.

As this industry has developed into 2018, too many hot products have come and gone, and basically 90% of the hot products have disappeared within half a year.

What products sell best as a micro-business?

Before answering this question, let’s first look at the business characteristics of micro-business.

The main battlefield of WeChat business is WeChat Moments marketing, which is based on social resources.

The form of micro-business marketing uses picture advertisements + simple soft articles to promote the brand and product functions.

Because of WeChat's powerful social functions and high frequency of use, sharing product information in Moments can more intuitively convey it to potential customers.

To do a good job in micro-business, the first step is to identify who your potential customers are?

According to my observation, 80% of the people who usually patronize businesses in Moments are women, and most of them are full-time housewives.

This group of people usually don’t know much about Taobao, rarely shop through e-commerce channels, and are not sensitive to prices.

They trust recommendations from acquaintances in their circle of friends more.

What kind of products will this type of customer prefer?

The first one: functional products that can solve pain points and are not easily available in her life.

Functional products, such as various foot patches, plasters, functional health teas, etc. that have become popular in the circle of friends.

There are also children's products, and parents are usually willing to spend money on their children.

For example, a certain brand of musical toothbrushes attracts children to brush their teeth through new and unique functions, allowing them to develop the habit of brushing their teeth and relieving parents from fear of tooth decay.

The second one: products with light experience. Products whose effects can be intuitively felt through pictures can become popular in micro-business because they only need to post pictures through Moments to feel the effects, such as weight loss and beauty products.

Directly sending customer feedback, such as comparison before and after use, can immediately stimulate the purchasing desire of people with such needs.

Third: Products with large profit margins and opaque prices.

Products that are not available offline or on Taobao cannot be easily obtained by potential customers to compare prices. Potential customers may not necessarily come to you to buy them. They may just buy them when they go to the supermarket, and they usually buy them cheaper.

Products that sell well in micro-business circles are definitely not because they are cheap.

It is difficult for cheap products to become popular in this industry because it is difficult to recruit agents and there is no profit margin.

In essence, the rapid development of micro-business mainly depends on the agency model to make money, and takes the wholesale route to achieve the rapid flow of goods and money.

The micro-business industry's high profits and quick repayments have also attracted many traditional industry manufacturers to come in and make a fortune.

Domestically, there is no shortage of good products in the consumer market.

Agent-based micro-businesses can develop rapidly by relying on hot products. The essence is not to sell products, but to sell business opportunities.