On the evening of November 4th, the third China International Import Expo (hereinafter referred to as "China International Import Expo(CIIE)"), a global trade event, was grandly opened in Shanghai, attracting the world's attention. The total exhibition area of the 3rd China International Import Expo(CIIE) is nearly 3, square meters larger than that of the previous one. The world's top 5 companies and industry giants are not far away from Wan Li, and there are many old friends like "Yami Youngme". As a "frequent visitor" in China International Import Expo(CIIE), this year's "Yami Youngme" in China International Import Expo(CIIE) continues to bring "authentic global healthy snacks" to consumers in China, so that domestic consumers can enjoy the world delicious food without going abroad.
The 3rd China International Import Expo(CIIE) Yaoshi Exhibition
Unleash the "Snack Magnetism" and the Yami booth will shine brilliantly
The Yami 22 China International Import Expo(CIIE) booth is located in Hall 2.1, with the theme of "Yami, the whole world comes to Iraq". The booth is divided into Belt and Road exhibition area, big single product exhibition area, regular model exhibition area, big gift package exhibition area, negotiation area, reception area and other areas. In addition, this year's Yami booth also specially set up a children's display area and a tasting table to provide a venue for snack lovers from all walks of life to try and take a nap. In terms of booth design, the style is the same as the previous two sessions, with red and white as the main colors, which are dynamic, fashionable and simple. The "dazzling" global snacks and interesting "airplane" and "world landmark" designs also attracted the attention of many visitors, who entered the booth to experience and take photos and punch in.
The 3rd China International Import Expo(CIIE) booth of Yami
In this exhibition in China International Import Expo(CIIE), "Yami Youngme" exhibited more than 3 imported foods, which brought diversified taste bud experiences to the purchasing group and visitors by the combination of "star single brand+new products". For children, Yami specially launched two product brands: Cod Zhiduo and Haizidong: Cod Zhiduo is committed to creating children's growing snacks, and its Korean Cod Sausage series products are made of deep-sea cod, the amount of which is over 5%, and the taste is Q-elastic and rich in DHA, which is an indispensable healthy snack for children's growth; Haizi thick adopts the unique baking technology in Korea, selects high-quality seaweed from pollution-free sea areas, does not add preservatives, has classic original flavor and the latest flavor of Mingtai fish roe in 22, and has both taste and health, which is very popular among children.
in addition, combined with the current fashion trends and health concepts, Yami also specially launched six new healthy products: Yami durian-flavored almond chocolate products made from 1% durian freeze-dried powder imported from Thailand, Yami mini-wheat bran biscuits, Yami red bean sticky cakes with traditional Korean classic characteristics -Q elastic sticky glutinous and non-sticky teeth, Yami X-5 oatmeal balls popular in Korea-low-sugar and healthy, South Asia Indonesia-pure fat-free and 1% coconut water and additives.
Of course, Yami's booth also saw snacks that are very popular among consumers, including Yami durian freeze-dried chocolate, Yami Belgian butter crackers, Yami crab-flavored cod sticks and so on. A dazzling array of delicious snacks attracted many purchasing groups to negotiate, and after tasting, they praised the products. Many exhibitors also hoarded goods and "packed away" the delicious food from all over the world.
exhibitors punch in the booth of Yami
After five years of exploration and development, "Yami Youngme" is committed to creating richer product diversity and accelerating the brand effect of products. It is worth mentioning that among the seven new products exhibited in China International Import Expo(CIIE) this time, two stars, Cod Zhiduo and Haizi Den, have achieved product branding. In the future, Cod Zhiduo and Haizi Den will enter the supermarket channel as product brands, breaking through the inherent sales channels of, which will also help Yami to explore the national market and further enhance its market share.
New products of Cod Zhiduo appear in China International Import Expo(CIIE) Yami booth
New products of Haizi Den appear in China International Import Expo(CIIE) Yami booth
Leveraging smart retail, it empowers a new pattern of "double circulation" development
The success of the first two China International Import Expo(CIIE) sessions has witnessed the dividend of "spillover effect" at home and abroad. After three years of exploration and development, China International Import Expo(CIIE) has turned exhibits into commodities, exhibitors into investors, connected China and the world, and become four platforms for international procurement, investment promotion, people-to-people exchanges and open cooperation. A few days ago, the Fifth Plenary Session of the 19th CPC Central Committee made a strategic plan of "accelerating the construction of a new development pattern with the domestic macro-cycle as the main body and the domestic and international dual-cycle promoting each other". The holding of this China International Import Expo(CIIE) as scheduled also sent an important signal to all circles at home and abroad to promote domestic and international economic recovery.
With the mutual promotion of domestic and international double cycles becoming the main tone of economic work, the release of domestic demand and internal and external communication, the third China International Import Expo(CIIE) will further promote the global economic recovery. In order to further stimulate domestic consumption and enhance the consumption experience, "Yami Youngme", as a wholly-owned sub-brand of domestic leisure snack giant Laiyifen, is also making every effort to create a smart retail layout, leading the high-end track under Laiyifen's fresh snack strategy through online and offline omni-channel layout.
As a leader in the domestic snack food industry, Laiyifen has completed the online eco-Laiyifen APP and applet, and formed a closed loop with the marketing ports and contents of offline stores, fully laying out the major e-commerce channels, so as to achieve omni-channel layout and reach the whole network. The imported products of "Yami" are simultaneously launched in the imported food areas such as large national specialty stores and core flagship stores in Iraq, and sold on the APP platform in Iraq, and on the third-party e-commerce platforms such as Tmall and JD.COM, so as to build a bridge between grafted overseas brands and China consumers. Through the localization of smart retail layout with full scene, full link and full channel, more overseas fine snacks are introduced to meet the upgrading needs of domestic consumers' quality consumption, so that consumers can enjoy the global pure and unique delicacies without leaving home.
China International Import Expo(CIIE) Yami booth
Improve the supply chain system and deepen the global layout
With a population of 1.4 billion and a middle-income group of over 4 million, China is the most potential market in the world. According to statistics, in the next 1 years, the cumulative import volume of commodities is expected to exceed 22 trillion US dollars. Under the tide of economic globalization and Internet, and driven by domestic and foreign circulating double carriages, China's vast domestic demand market will stimulate a steady stream of innovation potential.
with the continuous improvement of people's living standards, "quality, health, nutrition, characteristics and fashion" have become the mainstream trend of consumption, and the globalization of the industrial chain of "raw material procurement, production and processing, trade and sales" has also become a new trend of industry development. China has followed the national development strategy of "domestic and international double circulation", grasped the pulse of's economic development of "MADE FOR CHINA", launched "Yami Youngme" as an open global platform, and always adhered to the initial intention of "global direct mining and selection of delicacies" to "express" the original global fashion delicacies FOR CHINA consumers, which can be described as "global delicacies for China".
Laiyifen is a snack food chain brand that started international procurement earlier in China. After more than ten years of exploration and practice, it has gradually established and improved the supply chain system covering five continents around the world. In the process of screening international suppliers, Yami always insists on "product quality" as the first consideration standard, and selects snack foods with the highest quality raw materials, the most professional technology and the most suitable taste for China consumers. Every year, "Yami Youngme" cooperates with first-line suppliers from more than 2 countries and regions, including the United States, Australia, Russia, South Korea, France and Britain, covering 9 categories and over 1 commodities.
In 218, China International Import Expo(CIIE) signed a purchase order with Australian Free Food Group for 1 million yuan, and in 219, it signed a purchase order for 12 million yuan at the second China International Import Expo(CIIE) site. In 22, the third China International Import Expo(CIIE) site, the purchase delegation from Iraq is actively negotiating with a number of overseas suppliers, and the purchase amount here may exceed 2 million yuan.
Yami Snacks Booth
Shi Yonglei, chairman of Laiyifen, said: "Nowadays, a new wave of consumption has swept through, and Yami has always adhered to the brand concept of" global good quality, healthy and good life "and the development strategy of" China brand, made in the world and enjoyed globally ",further deepening the global platform layout and steadily promoting it."
Build an online+offline omni-channel layout, and constantly improve the supply chain system, so that China consumers can eat delicious food from their hometown at their doorstep, while "Yami Youngme" allows China consumers to taste selected delicacies from all over the world, so that China children can eat more high-quality, delicious and healthy snacks all over the world.
Yu Ruifen, founder of Yami brand and president of Laiyifen, said: "Eating fresh, eating nutrition and living healthy" is the common pursuit of Laiyifen and Yami. In the future, Yami will make full use of domestic and international markets and resources to bring more diversified snack products to China consumers and grow into a new business card of China snack food import brand and a new model of international snack food brand! "