As China's Internet user base grows larger, the Internet industry is playing an important role in the market economy.

I have compiled a campus app business plan for you, I hope you like it! Campus app business plan part 1 1. Project summary 1.1 Market background At the same time, the advent of the information age has completely changed people's traditional means of communication.

From sending letters to making phone calls, from making phone calls to talking on mobile phones, and from talking on mobile phones to smartphones that can obtain a large amount of information, the main means by which people obtain information have undergone qualitative changes.

People are no longer satisfied with the functions of mobile phones only for making calls and sending text messages, but rather use mobile phones as a tool for receiving messages, a tool for understanding current affairs, a tool for building social networks, a tool for facilitating life, and a tool for gaming and entertainment.

College students are generally very receptive and dependent on various information platforms. However, the life service application software on the market is a mixed bag. In response to the needs of college students, application software that provides information to facilitate college students' study and life is based on the interests of college students.

Still very few.

Therefore, the campus search APP for college students was also born.

1.2 Product Introduction Campus Search APP is an application software that relies on a third-party platform (IOS platform, Android platform) and is aimed at college students. It aggregates information about food, clothing, housing and transportation around the university, and publishes it in a centralized manner to facilitate college students' study and life.

Similar to the life service APP software such as 58.com and Ganji.com, they are all designed to serve consumers and provide information for consumers to facilitate their inquiries.

What is different from other service APPs is that the campus search APP targets college students and segments consumers. At the same time, all the content released by the APP is based on the life experience of students and is collected and organized by specialized personnel.

It is collected, sorted, screened and confirmed before being released. All information released is based on the basic starting point of facilitating the life of college students.

Its main contents include the following aspects: 1) Lifestyle guide to surrounding food: unique signature dishes in the school canteen, supply window, supply time period, price, signature dishes, special dishes, new cuisines, per capita consumption, and a la carte in restaurants around the school

Guide, recommendation index from seniors, restaurant coupons, phone numbers of takeaway shops inside and outside the school, menus, meal and drink matching packages; leisure shopping: distribution of shopping malls, supermarkets, bookstores, bars, cafes, art galleries, etc. of different grades in the surrounding business district

, transportation routes, specialty brands in shopping malls, seasonal discount information, city activities, specialty restaurants, specialty hotels, group purchase information; Second-hand item transfer: second-hand books, second-hand clothing, second-hand electronic products, second-hand bicycles, etc.; Part-time jobs: information on on-campus and off-campus part-time jobs

; On-campus life letter: water and power outages, dormitory inspections, club activities, parties and other information released.

2) Study Guide, Course Selection Guide, Excellent Course Recommendations, Course Selection Guide, Elective Credit Matching Guide for CET-4 and CET-6, Computing, Division Examination, National Examination and other professional exam preparation guides, material sharing, study class registration, our school, surrounding colleges and libraries

There are also information releases such as museum lecture guides, postgraduate entrance examination seats, group purchasing of materials, purchase of study notes from previous students, school make-up examinations, preparatory courses, exchange students and other information.

3) Travel Guide: Travel guide to surrounding attractions, class reunions, daily rentals, equipment rentals, etc.

4) Others: Registration for the driving school test, procedures for issuing various certificates from each bureau, etc.

1.3 The implementation plan is to unite with surrounding merchants to serve students and cooperate with a series of supporting facilities around the school, such as restaurants, hotels, shops, etc., to provide them with detailed information and advertisements in the APP, so that they can join the college student campus search APP. Surrounding merchants can search in the APP

Provide electronic coupon functions, group purchasing functions, and QR code functions to attract target users.

Cooperate with the school, focusing on campus information and new students. In terms of providing school information, there must be some cooperation with the school to provide corresponding information. You can negotiate with the school to put the school's daily information and introduction into the APP.

Cooperate with the school to promote the new students who have just entered the school, add it to the opening education content, conduct comprehensive promotion to the freshmen, post the QR code of the APP in a conspicuous place in the school for students to download, and display it in the school

Promote online.

Later, we cooperated with multiple schools and promoted it to major university organizations.

2. Business description 1.1 Business introduction Campus APP is a smartphone application for students of specific schools, aiming to provide students with localized learning, life and other information and with certain social functions. Its functions include: campus information, information query,

Various aspects such as daily life services and local friendships can not only provide various convenient services for college students in life, study and entertainment, but also provide a good opportunity for our college students to start their own businesses.